Statistics show that increased smartphone penetration and access to high-speed internet have lead to a surge in the use of QR Codes.
But did you know that you can choose from 28 different types of QR Codes for customer engagement?
Be it driving traffic to your website or getting more followers on social media. These 2D barcodes have a lot to offer.
The big question is:
WHAT DO YOU WANT YOUR TARGET AUDIENCE TO DO?
Based on what you want them to do, you can create a QR Code of appropriate type. Here is list of 28 actions that you can get your audience to take:
1. See a webpage
By creating a website QR Code, you can drive traffic to your website. Just enter the page URL and generate your QR Code. Here’s how you can create Website QR Code.
2. View your location on Google Maps
If you want to share your exact location with your visitors, then create a Maps QR Code. Search for a location or enter map coordinates and generate your QR Code. Whoever scans this QR Code will be able to see your exact location. This is how you can create a Maps QR Code.
3. See your complete profile with downloadable contact details
You can create a personal page with all your contact information and share it with people. All they need to do is scan the Dynamic Vcard QR Code from your business card. They can also save you as a contact on their smartphones. Create a Dynamic Vcard QR Code now.
4. Get access to all your social media pages
Most businesses have a presence on Facebook, Twitter, Google+, Pinterest, LinkedIn, and Instagram. It is very difficult to focus on any one platform. So what do you do? You create a Social Media QR Code that gives your audience access to all your social media links.
5. See a PDF
You can also show an entire PDF to your target audience with a PDF QR Code. When scanned, the PDF will open in the browser of the scanning device. See how you can create a PDF QR Code.
6. See a Wedding Invitation
Wedding invitation is the official announcement of your wedding to your friends and family. So you might want to make the most of it. With a Wedding QR Code on your invitation card, you can:
a. Share Google Maps location of the venue with guests
b. Share your couple journey photos and videos
c. Get your guests mark the event in their calendars
d. Help your guests RSVP with their smartphones
7. Get engaged with your product packaging
Today a lot of brands offer similar products. As a marketer, it is necessary for you to differentiate yourselves from the competition by engaging your customers. You can add a QR Code on the packaging of your product to:
- Provide your product’s detailed information to the buyers
- Suggest a cooking recipe
- Showcase your product range
- Create awareness about your campaigns
8. See an image
For images such as product image, safety instructions, etc., you can create an Image QR Code. When scanned, the QR Code will open the image in a browser on the scanning device. Here’s a quick guide on how to create an Image QR Code.
9. Download your mobile application
If you want to give your potential users an easy way to download your mobile app, then create an App Store QR Code. Even if your app is available on various app stores, you will only need a single QR Code. An iPhone user gets redirected to the App Store and an Android user to the Google Play store. An online QR Code generator such as Scanova can help you create an App Store QR Code.
10. Listen to an audio file
For audio files like music, podcast, or audio tutorial, you can create an Audio QR Code. Just upload the audio file of your choice and generate a QR Code. When scanned, this QR Code will play the uploaded audio file on the scanning device. Create an Audio QR Code now.
11. Show a page with a lot of text
Let’s say you want to share a full page of text such as:
- Terms & conditions
- Safety instructions
- Technical specifications
- Description of an art piece
- Side effects
You will need a landing page with formatted text capabilities such as the Rich Text QR Code. When scanned, the QR Code will open a page with content specified by you. Create a Rich Text QR Code now.
12. Follow you on Instagram
If you want people to follow you on Instagram, you can simply create an Instagram QR code. This QR Code, when scanned, will redirect end-users to your Instagram profile.
13. Get a coupon
For print promotional campaigns, you can share a mobile coupon with your target customers. When scanned, a Coupon QR Code will redirect to a mobile coupon landing page customized by you. See how to create a Coupon QR Code.
14. Send you payment via PayPal
You can receive payments for your products or services, via PayPal. It also includes donations. All you need is a PayPal QR Code. For this, you just need to add your account email ID, product name, value, and currency. This will ensure that your customers have an easy option to send you a payment.
15. Read a Word document
You can use QR Codes to share Word documents too. End-users simply need to scan this QR Code to view the document. There are multiple ways to create a Word Document QR Code. You can choose the one that suits you the best.
16. Read important text
Say you want your customers to read some plain text such as:
- Product information
- Product code
- Coupon code
- Special message
All you need to do is create a Text QR Code. Simply enter the text and generate your QR Code.
17. Save you as a contact
If you think your business card is boring, create a Business Card QR Code and add it to your card. A Business Card QR Code allows people you meet to save your contact details on their smartphones. This is useful as most people lose the business cards they get. Read this guide to know how to create a Business Card QR Code.
18. Save your event on their smartphone calendar
You can remind your audience about an upcoming event if they scan your Calendar Event QR Code. Once scanned, your audience will be able to view and save the details event on their smartphones. See how to create Calendar Event QR Code.
19. Access your Wi-fi network
Your guests or employees can access your Wifi network by scanning a Wifi QR Code. All you need to do is:
- Specify your Wifi security protocol (WPA, WPA2, WEP)
- Add your network name
- Add your password
Android users will be able to connect to the network. iPhone users will be able to view this information on their screens.
20. Like your Facebook page
Trying to get potential customers to like your Facebook page? Create a Facebook Like QR Code. You just need to know your Facebook page URL.
Once scanned, this QR Code will lead your customer to your Facebook page where they can Like your page.
Note that it is not possible to Like your page just by scanning the QR Code as Facebook restricts this.
21. Watch a video
Create a video QR Code which, when scanned, redirect audience to watch a video. All that you need to do is a get a URL that links to your video and a QR Code generator. Then generate your video QR Code and use it as you want.
22. Watch a video on Youtube
Create a Youtube QR Code to get people to see your video on Youtube from your print media promotions. All you need is the Youtube URL to the video. Here’s a quick guide on how to create a Youtube QR Code.
23. Tweet about you
An increase in the number of mentions by your audience on Twitter increases your social authority. Scanning your Twitter QR Code will generate a pre-loaded tweet on their smartphones. They just need to click on the Tweet button to post the Tweet. See how you can create a Twitter QR Code.
24. Dial your phone number
25. Send you an email
Your audience can send you an email by scanning an Email QR Code. The default email application opens with your email address in the recipient field. See how to create an Email QR Code.
26. Send you a text message
Looking to run an SMS campaign? Want to build a mobile subscribers list? Make it easy for your audience to send you an SMS. When they scan your SMS QR Code, a pre-loaded SMS generates on their phones. They only need to click on Send.
27. Get your Bitcoin address
Create a QR Code for your Bitcoin address so that it is easy for your friends to send you Bitcoins. Here’s how to create a Bitcoin QR Code.
28. See your LinkedIn Profile
You can add a LinkedIN QR Code on documents such as resume and business card.
When scanned, it will redirect the end-users to your LinkedIn profile.
Do you want to create any of these QR Codes? Then choose a QR Code Generator that best suits your requirements.
Note that if your use case is promotional, you must add design to your QR Codes. Custom designed QR Codes attract much more scans than plain black-and-white ones.
Choose the right QR Code for your campaign