With Cyber Monday quickly approaching, now is the ideal moment to intensify your marketing efforts and achieve unprecedented sales.
Among the best instruments available to you? QR Codes.
These tiny squares provide a dynamic way to interact with clients, promote exclusive deals, and display your brand.
They are more than simply a tech fad. When used correctly, QR Codes can produce smooth purchasing experiences that convert infrequent browsers into devoted customers.
We’ll look at how to use QR Codes for Cyber Monday to increase sales, improve customer engagement, and differentiate yourself in a crowded industry.
We will offer practical advice and insights to help you maximize this shopping fiesta.
Now, explore how QR Code for Cyber Monday can help you!
A. A quick look into Cyber Monday
Every Monday following Thanksgiving is Cyber Monday, a shopping holiday. It falls on November 27, 2024.
It is one of several shopping holidays within Thanksgiving Week, National Secondhand Sunday, Small Business Saturday, and Black Friday.
Customers may take advantage of the best offers and lowest rates this season.
Although some shops still provide a variety of discounts in their physical storefronts, Cyber Monday was explicitly designed to entice shoppers to shop online.
B. How to create: QR Code Cyber Monday
Let’s say you want your users to land on your website for Cyber Monday deals after scanning your QR. You would like to create a Website URL to QR Code for this.
Using Scanova for a demo, here’s how to create a Website URL to QR Code online:
1. Go to Scanova. Click on Create QR Code
2. Select the Website URL category (or any other based on your use case) from amongst other QR Code categories
3. Enter the link (target content) you want to encode in the QR Code
4. Now, click Continue
5. On the page that loads, name the QR Code and click Create QR Code
6. Next, you’ll see the preview of the QR Code along with the Edit Design button
7. If you click on it, you’ll see two QR Code designs—a Custom Logo and a Custom Background Design. Custom logo design allows you to add a logo and color to your QR Code. On the other hand, a custom background design helps you place a QR Code on any image
Note that a customized QR Code attracts more scans than a black-and-white one. Hence, to attract maximum scans, design your QR Code.
8. Once your QR Code is ready, you can preview it after you design it. If everything looks OK, proceed to download
9. To download the QR Code, create an account. Here, Sign Up to get started with a 14-day free trial
10. Once you Sign Up, click on the download icon. A pop-up will appear, prompting you to specify the size and format of the QRCode image. Once you enter the details, click Export
That’s it. Your QR Code will be ready. Simply test it once before you go ahead with mass-printing for your Cyber Monday marketing activities.
C. Creative ways to use QR Codes for Cyber Monday
1. Offer exclusive discounts with QR Codes
Picture this: You’re on Instagram, and your favorite brand posts a QR Code. You scan it and get a secret deal: no extra steps, just a simple scan.
Brands can offer secret discounts by including QR Codes in emails or social media posts. You win, much like in a treasure hunt for bargains.
2. Boost flash sales with QR Codes
Flash sales are exciting, but QR Codes can make them even better. Imagine scanning a code every few hours, which results in a fresh sale.
You can save considerably more by noon, but it’s 10% off at 9 AM. This makes you feel like you’re getting in on something unique and keeps folks returning to check-in.
3. Try products virtually with QR Codes
Want to see how a couch looks in your living room without buying it?
With an AI-linked QR Code, you can! Scan the code, and the sofa appears in your space through augmented reality. It works for clothes, makeup, or furniture. It’s an excellent way to try things without leaving home.
4. Find the perfect gift with QR Codes
You’re in a store and see a sign: “Scan for the Best Cyber Monday Gifts.” You scan it, and boom, you have a guide to top gifts.
“Tech Gadgets” and “Gifts for Her” are two categories that make it easy to find what you need quickly. To facilitate gift-buying, brands can include these codes in catalogs or social media posts.
5. Enter contests with QR Codes
Who doesn’t love a giveaway? With QR Codes, entering contests is quick and easy. Scan the code and enter for a chance to win big prizes.
Some codes could take you to a social media post, where sharing the post gives you more chances to win. It’s fun, and it spreads the word about the brand.
6. Shop in-store and online with QR Codes
Shopping in-store but still waiting to be ready to buy? Scan a QR Code by the product, and you can complete your purchase online later.
This gives you time to think without losing out on a good deal. It’s a great way to mix in-store browsing with online shopping.
7. Earn loyalty points with QR Codes
Cyber Monday is perfect for scoring deals, but what about rewards? Brands can add QR Codes to their loyalty programs.
You scan them to earn points for future discounts or perks. This encourages customers to come back even after the sales end.
8. Get VIP access with QR Codes
If you’re a loyal customer, how cool would it be to get early access to Cyber Monday deals? Personalized QR Codes sent to VIPs can do that.
Scan the code, and you’re in—exclusive deals just for you. It makes loyal customers feel special.
9. See reviews and demos with QR Codes
Need a little help deciding? QR Codes can link you to reviews or product demos.
Scan the code, and you’ll see real people talking about the product or watch a demo video. It’s a quick way to get more info and feel confident about your purchase.
10. Reach everyone with QR Codes
Cyber Monday shoppers are everywhere—on Instagram, YouTube, and TikTok. QR Codes can connect all these platforms.
A QR in an Instagram Story might take you to a deal, while one on YouTube could show a product demo. It makes shopping more accessible and connected, regardless of where customers are.
D. How to boost mobile purchases via QRs
Using QR Codes can make Shopping on your phone quicker and simpler. Here are some strategies for using QR Codes to boost mobile purchases:
1. Offer mobile-only discounts
Everybody enjoys a good bargain! To offer this enjoyment to your customers, you can provide exclusive offers to mobile customers by using QR Codes.
For instance, you might be at a coffee shop when you notice a poster offering 20% off your next drink via a QR Code.
You receive the discount by scanning it on your phone. This is a common way for companies like Starbucks to thank their patrons.
2. Use QR Codes for one-touch payments
Suppose you come upon a device in a store. With Apple Pay or Google Pay, you can use a QR Code to make a mobile payment.
You only need to scan the code to make the purchase. Shopping is quick and straightforward as a result. Customers can pay more quickly at Best Buy by using QR Codes.
3. Link QR Codes to flash sales
Create excitement by using QR Codes that lead to flash sales.
Picture a big sign outside a store that says, “Scan for a special sale!” You scan the code and see discounts only available for a short time.
This makes people want to buy right away. Many fashion brands, like Zara, use this strategy to grab attention.
4. Boost app downloads with QRs
Use QR Codes to encourage users to download your shopping app.
A cosmetics firm might, for instance, include a QR Code that directs customers to the app store on their merchandise.
You might find exclusive deals for app users after downloading the app. Sephora frequently does this to encourage more people to use their app.
5. Use QR Codes on packaging for repeat orders
Include QR Codes on product packaging that take clients to a reorder page.
If you prefer a certain kind of coffee, you can repurchase it by scanning the QR Code on the bag. Customers may easily order their favorite products thanks to this.
6. Share QR Codes on social media
You can use social media to share QR Codes for mobile shopping. Add them to Instagram Stories or Facebook ads, directing people to special offers only available on their phones.
This makes it easy for users to shop while scrolling through their feeds. Brands like H&M use this to connect with their customers.
7. Work with influencers and use QR Codes
Collaborate with influencers to distribute QR Codes that result in mobile offers. A well-known influencer might include a QR Code on their page that offers their fans a unique discount.
More users may visit your mobile website or app as a result. Brands like Gymshark have successfully used this idea to increase their sales.
What our customers say about us:
A clever strategy to improve traffic, consumer engagement, and sales on Cyber Monday is to use QR Codes on social media.
The following are some successful methods for using QR Codes on social media to run a successful Cyber Monday campaign:
1. Influencer campaigns with social media QR Code
Partner with influencers to reach a larger audience for Cyber Monday. Provide influencers with custom QR Codes that link to exclusive offers. They can share these codes in their posts or videos.
For example, a famous beauty influencer might showcase a QR Code that leads followers to special makeup deals.
This taps into trusted communities and offers followers easy access to discounts.
2. Engage the audience with QR Code contests
Organize competitions where participants must scan QR Codes to enter. To enter a giveaway for a gift card, for example, you may publish a QR Code that users must scan.
To generate buzz about your company on Cyber Monday and encourage participation, advertise the contest on your social media accounts.
3. Share QRs on IG stories
Instagram Stories’ ability to offer temporary promotions makes them ideal for promoting QR Codes. A QR Code that links users to your Cyber Monday offers can be added.
For instance, if you own a café, you may publish a QR Code that offers followers a discount on their subsequent coffee. You can save these codes in your Instagram highlights for future use.
4. Drive engagement with user-generated content
Urge your audience to share their Cyber Monday buying experiences with QR Codes.
For instance, request that consumers scan a code, buy something, and post about it using a specific hashtag.
This can increase social engagement and encourage more QR Code scans by entering them into a prize draw.
5. Personalized QR for social media followers
Provide your social media followers with customized QR Codes that point to exclusive Cyber Monday offers.
For example, a sports retailer may provide a consumer with a QR that displays savings on equipment they have already bought.
Personalized offers can increase conversion rates and make the purchasing experience more meaningful.
6. Cross-promote with social media QR Codes
Use QR Codes to advertise your Cyber Monday specials on various social media channels.
Post a teaser image on Facebook, for instance, along with a QR Code that leads to additional information on Instagram.
Cross-promotion boosts the likelihood of generating traffic from several sources and produces a consistent experience across platforms.
7. Add QR Codes to social media events
Use QR Codes in your event posts if you’re doing a virtual event on Cyber Monday.
During the event, viewers can scan the codes to get exclusive discounts.
For instance, include a QR in your live stream to drive viewers to the sale page while showcasing new products. This will increase sales in real-time.
In France, younger shoppers tended to spend the most, with those aged 18 to 34 using budgets nearly twice as high as those of their 65 and older counterparts for Black Friday and Cyber Monday shopping. Source: Statista
F. Enhancing customer loyalty with post-Cyber Monday QR Codes
After the holiday rush, using post-Cyber Monday QRs to increase client loyalty is an excellent method to keep people interested and encourage repeat business.
The following are some successful tactics to improve your rapport with customers:
1. Exclusive loyalty discounts
Use QR Codes to provide your devoted consumers special deals after Cyber Monday.
For instance, send a consumer who purchased a smartwatch an email containing a QR Code entitles them to 20% off their subsequent accessory purchases.
This not only expresses gratitude but also invites them to return.
2. Feedback and reviews
Create QR Codes that direct customers to feedback forms or review pages. After their purchase, include a QR on the receipt inviting them to share their thoughts.
If they provide feedback, offer a small discount on their next purchase. This gesture shows that you value their opinions and insights.
3. Loyalty program sign-ups
Use QR Codes to advertise your loyalty program. Put QR Codes on your product bags that take customers straight to your loyalty sign-up page, for instance, if you run a bakery.
Customers may quickly sign up and accumulate points for freebies, strengthening their bond with your company.
4. Personalized offers
To improve the purchasing experience, use QR Codes to send customized offers. Send consumers a QR Code with a discount on their subsequent pet food order if they regularly purchase pet supplies.
They feel appreciated and are more likely to return for future purchases when you give them a personal touch.
5. Content sharing
Use QR Codes to share engaging content related to your products.
For instance, if you own a cooking store, share a QR Code linking recipe videos featuring items purchased during Cyber Monday.
This keeps customers interested and encourages them to explore your offer more.
6. Birthday and anniversary offers
Offer unique birthday or anniversary discounts to make your clients feel valued.
If they subscribe to your newsletter, get their birthdate, and then send them a QR Code for a discount in the month of their birthday.
This kind of act has the potential to increase client loyalty significantly.
Around 44 million shoppers used their desktop computers or laptops to shop online on Cyber Monday. Another 40.5 million used mobile phones to shop online, down from the record 45.7 million in 2022 (post-COVID-19 pandemic), but still well above pre-pandemic levels—Source: techopedia.com
G. Best practices: QR Codes for Cyber Monday
Here are some best practices for using QR Codes effectively on Cyber Monday to boost customer engagement and sales:
1. Create clear and compelling offers
Connect your QR Codes to enticing deals to make them attractive. Consider special offers, temporary promotions, or alluring packages.
A QR Code that reads, “Scan for 20% off your next purchase!” is an excellent example of attracting attention and encouraging people to act.
2. Place QRs strategically
Put your QR Codes in a visible location. Consider putting them on social media postings, in-store signage, or product packaging.
Customers’ attention can be captured when interacting with your business, for instance, by including QR Codes on checkout receipts.
3. Test QR Codes before sharing
Before Cyber Monday, thoroughly test your QR Codes to ensure they work correctly and lead to the correct pages.
This helps avoid any customer frustration on the big day. Test the codes in various lighting conditions to confirm they’re easily scannable.
4. Promote on multiple platforms
To increase visibility, share your QR Codes on other networks.
Make use of your website, email marketing, and social media. Customers are more likely to interact with your QR Codes when they see them in more locations.
For instance, an Instagram story with a QR Code can lead followers to a unique Cyber Monday deal.
5. Encourage social sharing
Encourage clients to post about their experiences using QR Codes on social media.
Create a unique hashtag for Cyber Monday marketing and invite customers to share their purchases or bargains.
This helps people learn about your services and increases interaction.
6. Follow up with customers
Use the information gathered from your QR Code campaigns to contact customers again after Cyber Monday.
Send emails of gratitude, offer more deals, or ask for comments. This fosters a relationship with your clients and motivates them to come back.
For instance, a sincere email thanking clients for their support might help them feel valued and appreciated.
H. FAQs: QR Code for Cyber Monday
1. How can QR Codes benefit my Cyber Monday sale?
QR Codes can improve consumer engagement by giving customers instant access to exclusive deals, discounts, or promotions.
Additionally, they can streamline the shopping process, making it more straightforward for consumers to locate sales and complete purchases, eventually increasing sales.
2. What types of offers should I link to my Cyber Monday QR Code?
Connect your QR Codes to product details, special bundles, time-limited deals, or unique discounts.
For instance, a QR Code may direct users to a page with a buy one, get one free offer, or 30% off a particular product.
Brands that trust us:
3. Where should I place my QR Codes for maximum visibility?
Put your QR Codes in places where customers are likely to see them, like on product packaging, email newsletters, social media posts, checkout receipts, and in-store displays. Making them easily accessible to customers is the aim.
4. Are QR Codes easy to scan from a mobile phone?
Indeed, the majority of smartphones come with built-in QR Code scanning features. Customers may quickly and easily access your promos by scanning the QR Code straight with their camera app.
5. Should I test my QR Codes before Cyber Monday?
Absolutely! Testing your QR Codes before launch ensures they work correctly and direct customers to the intended pages. Check them under different lighting conditions and with various devices to ensure smooth scanning.
6. What should I do after Cyber Monday?
After Cyber Monday, use the insights gained from your QR Code campaigns to follow up with customers. Send thank-you emails, share additional offers, or request feedback to build lasting relationships and encourage repeat business.
In 2023, most Italian shoppers (61%) said they intended to make purchases on Cyber Monday. Source: techopedia
Summing Up
It’s time to use QR Codes to boost your marketing efforts and increase sales as we prepare for Cyber Monday.
Consider QR Codes your hidden weapon because they provide a direct path to your customers and are more than just trendy.
Make sure those codes stick out by using your creativity when designing them and placing them in prominent locations impossible for clients to overlook.
You can generate those crucial sales better if you make them more approachable.
Feel free to share your thoughts or ask questions in the comments below!