Say you have organized an event. It could be a seminar, conference, or even an entertainment show. And you need to get people to register for it. After all, that’s how you will get a ‘house full’.
To get registrations from your target audience, you’d need them to fill registration forms, right? You can use either printed forms or even digital forms to get the job done.
But here’s the problem—handling the data with printed forms can be tedious. On the other hand, digital forms help you gather and maintain the data in a better way.
However, it is difficult to get people to fill digital forms especially when you’re using print media such as newspapers, magazines, and flyers to promote the event. Why?
This is because you’ll be printing the web link for your audience to access the form. However, to register, they will have to pull out their smartphone, open the browser, and tediously type the link to finally access the form.
This is a long process and while some people may follow it, others probably won’t.
Don’t worry. There’s one way you can easily get people to register even if you choose to take advantage of print media to enhance the reach of your campaign. How? Via QR Codes.
For the uninitiated, QR Codes are square-shaped barcodes that help you store information. And unlike barcodes, they don’t store limited information. QR Codes can store more information than barcodes and are easily scannable with a smartphone.
QR Codes can easily help you get registrations. End-users simply need to scan them and access the registration form to fill it. It’s that simple.
Keep reading to know more about QR Codes for registrations.
A. Why should you use QR Codes for registrations
A QR Code can offer you several benefits while getting people to register. Here are some of them:
1. Provides a contactless experience
The world is going contactless to reduce the possibility of disease spread. And QR Codes do away with the need for people to pick up the pen and paper to fill the form. That means both a contactless and a hassle-free user-experience.
2. Safeguards user’s privacy
People today are more concerned about their privacy than ever. And with QR Codes, there remains no question of strangers watching over the registration sheets. The data remains between the users and you. That means, no harm to your audience’s privacy.
3. Offers an economical choice
QR Codes can reduce your printing costs. You simply need to print them once and put them on the display signs, posters, or window glasses. Even if you need to edit the encoded content after you’ve created the QR Code, dynamic QR Codes help you do it seamlessly. That means no need to create or print a new QR Code altogether.
4. Delivers a quick and simple process
As stated earlier, QR Codes make the user-journey simpler. They only have to open their phone’s camera or a QR Code scanning app, hold it in front of the QR Code, and access the form.
And you’ll see an increase in the response rate. Why? Because the easier the process, the higher are the conversions (responses here).
5. Offers a personalized look
Personalizing your QR Code by adding colors and a logo to it can help you grab the audience’s attention. This would ultimately result in a better response rate.
B. Popular use cases of QR Codes for registration
Besides the event, here are some of the use cases where QR Codes can help get registrations:
It is common for gymnasiums to seek registrations for both gym memberships and personal training. Here, a QR Code can be added to posters outside the gym and even on flyers to get people to register.
Discounts and offers are usually used to attract customers in the salon business. This is especially true during the festive season and weekends.
To advertise such offers and get registrations for them, you can add a QR Code to your storefront. Or you can even print it on promotional material such as flyers, banners, and brochures.
In the real estate industry, businesses often try to get potential customers to register for property visits. And a QR Code can make it easier for their prospects to register in a few simple steps. This QR Code can be printed on the display sign in front of the property or even outside the office. Interested prospects passing-by would be able to pull out their smartphone to scan and register.
Note that it is recommended to add an instruction called CTA with your QR Code. It could be anything such as—Scan here to Register or Scan here to avail discount. A simple nudge like this pushes the audience to take the desired action.
C. How to create a QR Code for registration
Now you know why it makes sense to use a QR Code for registration use cases and what are its benefits. The next question is— how to create one? There are two ways to do it:
1. Using an online form service provider and a QR Code generator
First, you need to create a digital registration form. To do this, you need to go to any online form service provider.
If you want a free basic form generator, you can use Google Forms. But in case you want advanced features, you can go for paid services such as Survey Monkey or Hubspot.
Once you generate the form, you’ll get a unique URL to the form (form link). Copy this link and head on to a QR Code Generator.
a. Create a Website URL QR Code
You can use any professional QR Code generator to do the job. Here’s a detailed comparison chart for the best QR Code service providers online.
Using Scanova for demo purpose, here’s how you can create a QR Code:
i. Go to Scanova
ii. Select the Website URL QR Code
iii. Now paste the link you copied and click on Continue
iv. Next, name the QR Code and click Create QR Code
v. Now, you will see the preview of the QR Code along with the Edit Design option
vi. If you click on Edit Design, a window will pop-up, prompting you to choose between two designs—Custom Logo design and Custom Background design. Custom logo design allows you to add a logo and color to it. On the other hand, custom background design lets you place your QR Code on any image
Note that it is a fact that customized QR Codes attract much more scans than black-and-white ones. Hence, if your use case is promotional, add design to your QR Code.
vii. Once you’ve decided on design or no design, click on Download. A window will pop-up, asking you to sign-up for 14 day free trial
Note that you’ll not have to enter your card details while signing up.
viii. After signing up, click on Download
ix. A pop-up will prompt you to specify the format and dimensions of the QR Code image. Once you specify these details, click Export
Your QR Code will be downloaded. It is recommended to test scan the QR Code before adding it to your print media creatives
To access and analyze the responses received, head on to your form service provider.
Now, let’s move to the second way to create a QR Code for registration purposes.
2. Creating a Custom QR Code with lead generation feature
In case you don’t want to use a combination of two tools, here’s another way. You simply need to choose a QR Code generator that offers the lead generation feature and an option to create a custom landing page.
Using Scanova for a demo, here’s how you can proceed ahead::
a. Enable the lead generation feature
i. Go to Scanova and sign-up for 14 days trial
ii. From the dashboard, click on the Leads option on the left
iii. Next, click on New List
iv. On the page that loads, name your leads list and start customizing your registration form. You can do it by adding a description box, background color, banner image, and customizing the button text. Here, you’ll also see the option Fields List
In the Fields List, you can add fields as per the information you’d like to your audience to fill. It could be details such as their name, email, and contact number
v. Once you’re done customizing the leads list, click Create
b. Create a Custom Page QR Code
Now, you need to integrate this list with the QR Code. Here’s what you need to do:
i. Go to your Scanova account’s dashboard. From the QR Code categories, select Custom Page QR Code
ii. Enter the content that you’d want the end-users to see once they fill the form. It could simply be text saying ‘Thanks for your response’ or even a banner image, your social media handles, or a link to your website
iii. After you’ve customized your landing page, click Continue
iv. On the page that loads, enter a name for your QR Code and select the Capture Leads option under Advanced Settings
v. From the dropdown menu, choose the leads list that you just created and click on Create QR Code
vi. Next, you will see the preview of the QR Code. Under the preview, you’ll see the Edit Design option
vii. After clicking on the Edit Design option, you’ll see two options to choose from— Custom Logo design and Custom Background design
viii. After you have decided on the design, click on Download. A window will open, prompting you to specify the image’s format and dimensions
ix. Submit the required details and click on Export
That’s it. Your QR Code will be downloaded.
b. How to analyze the leads data
You can analyze the data under the Leads section on the dashboard. To do it, you’ll have to follow these steps:
i. Click on Lead from your Scanova account’s dashboard
ii. Then click on the list you wish to see the analytics for
iii. On the page that loads, click on Leads Data & Analytics. Here, specify the time period that you’d want to see the data for
iv. Next, click on Get Leads Data
v. Here, you will see all the analytical data for the chosen time frame for your leads list. You’ll also have the option to export it in formats such as CSV, XLS, and XLSX
That’s all, you need to know about how a QR Code can be used for registration. It’s an easy way to get registrations for your use case while ensuring a hassle-free contactless user-experience.