QR Codes are one of the most commonly used interactive technologies used by businesses today. They help you the audience from offline media to digital channels (such as website, social media, etc.) with a simple scan.

And you’re probably planning on using them too. But you don’t want a boring black-and-white QR Code for your campaign. You rather need the one that looks customized or branded to your business.

And the good news is that QR Codes can also be customized by adding colors and a logo. Many brands leverage this feature to also build brand awareness among their target audience. That means a single QR Code not only makes their creatives actionable but helps increase brand recognition too. Isn’t that great?

So you’re looking for a QR Code generator that helps you add a logo too. This logo could be an image or even text (CTA or tagline).

In this article, we’ll tell you how to do it in detail. Let’s first learn about the customizable elements of a QR Code.

A. Customizable elements of a QR Code

The basic elements of a QR Code that can be customized are:

a. Background color
b. Inner and Outer eye
c. Data Modules
D. Logo

Customizable Elements of a QR Code

Using these elements, you can make the QR Code look branded. Here’s what you can do:

1. Add your brand logo or CTA in the center

2. Use an image or logo as the QR Code’s background image

3. Change the color of the QR Code’s eyes (inner or outer or both)

4. Change the pattern of the QR Code’s eyes

5. Add colors to the data modules (tiny squares that run as a matrix enclosed by the eyes)

6. Change the pattern of data modules

7. Add color to the background or make it transparent

While it’s great designing your QR Code, it can also serve many benefits other than a good visual appeal. Not sure how? Here’s the answer:

B. Benefits of a customized QR Code

Customized QR Codes are sure great to look at. But as a business professional, you should seek perks beyond that too. Here are some of them:

1. Better brand recognition is one of the most sought benefits here. When the end-users look at a QR Code with a logo and brand colors, it makes them more receptive to your brand

And it’s no surprise what wonders a positive brand recall do for any business.

2. QR Codes with customized design tend to act as a point of engagement. This is very helpful in grabbing the audience’s attention. When that happens, the QR Code gets more scans. And it is in fact true that Customized QR Codes get far more scans than black-and-white ones

3. With customization, you can even color code the QR Codes for any operational use case. For example, say you’re using them for inventory management of two product lines. Here, you can alter the color of QR Codes to be added to the boxes of each product line (say red for one and blue for the other). This way, even looking at a box will help your staff know which lot it belongs to

C. Popular brands that use customized QR Codes

Now that you know the basics, you may want to see how others use designer QR Codes in their campaigns. Well, here are some of them:

1. Taco Bell

TacoBell ran a successful campaign in 2012 where they placed their QR Codes on all of the holster packages.

They customized the data modules of their QR Code to look like lemons.
Doing this helped the brand increase audience engagement for the campaign.

2. Nissan Motors

Nissan used customized QR Codes on all of the car window stickers in 2012.

These QR Codes took users to read complete product-related information. For example, key features, product overview videos, and accessories.
This initiative helped the brand to increase mobile engagement.

3. General Motors

General Motors is another big player here. They decided to add customized QR Code stickers on their Chevrolet cars.

They replaced their Service Parts Identification (SPID) labels with these customized QR Codes. These QR Codes had a CTA (Call to Action statement): “Scan to Know the Role of Chevy in Film or Music”.

They also replaced the parts of cars with QR Codes to provide a better way of accessing information.

4. Furphy

In 2021, Furphy planned to add customized QR Codes on posters and coasters in Australia. Each of these QR Codes urged people to tell their unbelievable stories and win a prize. These were then placed in almost 900 bars and restaurants.

Scanning the QR Code allows users to share their stories via video or audio.

This eventually helped the company increase its sales and customer engagement.


In 2021, IKEA used customized QR Codes to facilitate check-outs for large furniture easily.

In fact, many brands such as Decathlon have also used QR Codes for similar use cases in the past.

The first thing that you need here is obviously a QR Code generator with a logo design. While there are many of them available online, choosing one can be confusing and tedious.

So what you can do is—refer to this guide on the Best QR Code generators. It compares all the top players in detail. It will help you make a sound decision.

Using the Scanova QR Code generator you can create a QR Code with the logo as follows:

1. Go to Scanova and select any content category of your choice. For example, to add a weblink, select Website URL. But to add text, you’ll have to go for Text QR Code

QR Code Category

2. After selecting the category, add the required content and click Continue

3. On the next page, name your QR Code and click Create QR Code

4. Next, you’ll see the preview of the QR Code with the Edit Design button

5. After clicking on it, you will see two design options:
a. Custom Logo
b. Custom Background

Customize Your QR Code Design

To add a logo, select the first option

a. Add a logo in the centre:

After clicking on the Custom Logo variant, you’ll land on the Logo tab. Here, you’ll see two logo options:

i. Use this option if you want to add an image of your company’s minimalist logo. The logo file could be in PNG, JPG, or JPEG format up to 5 MB in size

ii. After uploading an image, you’ll see these design options:

Size: It allows you to increase or decrease the size of your logo
Remove Blocks Around Logo: It helps remove the data modules around your QR Code
Stroke: It allows you to add padding to the uploaded logo image. This way, you can clearly differentiate the logo from the data modules. You can also change the stroke color as per your wish

iii. Click this option to add text as a logo. Here you can change the text box size, change color and font of the text

After you’re done with the logo, you can customize the other elements too.

From the Eyes tab, you can change the pattern and color of both inner and outer eyes. This could be either together or separately as per your wish.

Use the Data tab to change the pattern and color of data modules. You can also choose gradient for data modules

Choose the Background tab to change the color of the background or even make it transparent
Note: Always make sure there is enough contrast between the QR Code and its background. It helps ensure high scannability.

Error Correction tab will help you select the level of error correction. Not sure what it is? Well, error correction helps ensure that the QR Code remains scannable even after being dirty or damaged

Note that adding a logo automatically sets the error correction as required. It is done to ensure the scannability of the QR Code.

6. Once you finalize the QR Code design, click Done Editing

7. Continue to Download your QR Code

8. A pop-up will appear asking you to sign-up for a 14-day free trial

9. After signing up, click Download

10. Specify the size and format of the QR Code image that has to be downloaded

QR Code Size and Format

11. Click Export. Your QR Code will be downloaded.

b. Add an image to the background

If you want to add an image to the QR Code’s background, here’s how to proceed:

i. Click on the Custom Background option

In the Upload Image tab, click Upload New Image. You’ll be able to add image in PNG, JPEG, or JPG format

Note that you’ll be able to resize and position your QR Code on the image as per your needs.

ii. Click Preview to see the design of your QR Code image

Preview QR Code Design

iii. If everything looks fine, click on Next

iv. Now, you will see the following tabs to change the pattern of eyes and data modules respectively:

-Eye tab
-Data tab

v. Once your QR Code design is ready, click on Done Editing.

vi. Click on Download

That’s all you need to know about a Custom QR Code Generator with logo. A customized QR Code acts instrumental in attracting users to help you get the maximum number of scans.

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