QR Code Lucky Draw: Revamp Your Contest

Say you are planning on organizing a lucky draw. And as a responsible organizer, you’d want to ensure that it is fair for the participants.

As a part of the process, you’ll provide them with all the information required. For example, rules and regulations, prizes, and offers. To do it, you’ll take either the digital or the print media route.

But how about making the most of both the routes? QR Codes can make it possible for you. Now, you may wonder—how exactly can QR Codes be used in a lucky draw?

For the uninitiated, QR Codes are square 2D barcodes that can store a lot more information and are easily scannable with a smartphone. End-users simply need their smartphone to scan a QR Code to see the encoded content.

In this article, we’ll discuss six ways in which a QR Code can make a lucky draw better. Keep reading.

A. What is a QR Code lucky draw?

A QR Code lucky draw is a promotional strategy that combines the ease of QR Codes with the excitement of a raffle or giveaway. Wondering how it works? We’ll explain it in four simple steps: 

Step 1: The Setup: Businesses or event organizers create a QR Code that, when scanned, leads participants to a digital entry form or landing page.

Step 2: Join the Draw: People scan the QR Code with their smartphones, entering their information or completing a specific action to participate in the QR Code lucky draw contest. This action could be anything from signing up for a newsletter to following a social media page.

Step 3: Let Lady Luck Decide: Once the entry period closes, the winner(s) are chosen randomly from all the participants who scanned the QR Code. This selection process can be automated using software.

Step 4: Claim the Prize: Winners are typically notified through the contact information they provided while scanning the code. They might receive a message with instructions on how to claim their prize, which could be anything from a discount voucher to a product or even a grand prize.

Now you’re probably wondering where you might find QR Code Lucky draws, well:

• Retail Stores: The QR Code lucky draws in retail stores encourage signups for loyalty programs or promote new product launches.
• Events: You might find these QR Code lucky draws at certain events. These QRs increase event registrations and help gather attendee information.
• Social Media: QR Code lucky draws are a very common sight on social media these days. They help drive traffic to a brand’s social media pages and collect followers.
• Product Packaging: These QR Codes for lucky draws offer exclusive discounts or bonus entries for scanning a code on a product.

So, the next time you see a QR Code, it might not just lead you to a website – it could be your lucky ticket to winning a prize!

B. Use-Cases of a QR Code in lucky draw contests

Here are some popular use cases of the QR Code in the lucky draw contest:

1. Integrate QR Code generation with your lucky draw management system

You probably have your own lucky draw management system. And QR Codes can help you take it a step further. Here’s how—you can integrate QR Code generation with your information system. 

Doing this will help you generate QR Codes in real-time which can be added to the lucky draw tickets. These QR Codes, when scanned, can show the serial number of the ticket, and even if the ticket has won the prize

2. Offer a contactless experience

The world is going as contactless as possible ever since the COVID-19 outbreak. And it is no surprise that QR Codes have been massively used to do just that. 

With QR Codes, you no longer need to print paper-based tickets. You can simply share the QR Code image with the participants. When they scan it, they’ll be able to see the encoded content easily.

3. Get quick registration

Need to get people to register for the lucky draw? You’d certainly want to get the maximum possible participation. And to do that, you’d need people to register for it.

QR Codes can help you do it easily. How? Simply add it to your promotional material with suitable instructions (also called a Call To Action statement). It could be anything such as ‘Scan here to register’.

When scanned, it would take the end-users to fill out the registration form quickly. No need for you to put the form link on the promotional creatives. Similarly, even the end-users won’t have to open the browser to type the link and open it to access the form. A simple scan will make the job easier for them.

PS: Some tools can even help you get event registrations. One such tool is Ticket Generator. It helps you design a mobile landing page for your event with in-built registration. That means your audience can see all the lucky draw details and even register for it. The best part is that it automatically generates secured event tickets/passes against them.

Oh, and in case we didn’t mention, you can even receive payments via this registration page. And no need to hire any software developer to get all this done. Here’s a detailed guide on how all this works.

4. Share event detail

If you’re planning on organizing an event for the lucky draw, you’d like to give the event details to the participants. This could include an event itinerary, images, video, and a lot more. An Event QR Code can help you do just that.

It allows you to add an event description, images, video, website link, and social sharing buttons and even helps you get guests to RSVP. Yes, they do not need to email you or give you a call to do the job. They simply need to press a button on the landing page confirming their call or email.

5. Gather feedback

Getting feedback is always important to improve your services. It helps you know what went right and where you can make improvements. 

However, getting participants to submit their feedback is not easy. They usually need to follow a long list of procedures to access the feedback form and finally fill it. 

But just like getting registrations, QR Codes can help you get feedback seamlessly. Simply create one and put it inside your premises, on the template of invoices, or your promotional material.

6. Drive web traffic or social media followers 

Do you have a website? It could be to provide information about the lucky draw, give discounts, or get people to register for the draw. And you’d want people to visit it. A Website URL QR Code can help you do that. Just create one and place it on print media promotions. Your target audience can scan it to visit your website in no time.

In addition, you can also offer them an easier way to follow you on social media via Social Media QR Code. As end-users scan it, they’ll be redirected to a page with buttons for all your social media accounts. They can then select their favorite platform to follow you online.

C. Benefits of using QR Codes

QR Codes offer various benefits while making your lucky draws more efficient. Here are some of them:

1. Editable content

Say you have created a QR Code for the lucky draw event. And due to unforeseen reasons, you’ve to change the date and time of the event. You can update the new information into the existing QR Code without having to create and print a new one. How?

With the help of a dynamic QR Code. It is editable and can be updated whenever you want. 

The best thing about Scanova is that it just works and I’m able to edit links at any time. I use codes in print work extensively, some for use cases where there isn’t even a page built yet, but I can go in at any time and easily change the link. The ability to tag codes also makes it incredibly easy to find specific ones among dozens and dozens of codes

– Review collected by and hosted on G2.com.

2. Trackable

QR Codes also help you monitor their scanning activity. That means when did your audience scan it, where did they scan it, and how many of them scan it? 

Apart from this, QR Code also offers a feature called event tracking. It provides valuable insights into your audience and how they interact with the actionable elements after scanning the QR Code. It could be a Register or a Sign-up button.

This feature is especially useful if you’re using QR Codes for promotional purposes.

3. Customizable

If you are going to use QR Codes for print media creatives, consider adding design to your QR Codes. Why? That’s because custom QR Codes attract 50%-200% more scans than basic black-and-white ones.

Customization allows you to design the QR Code by adding your company’s logo and colors or even a background image to it.

4. High-resolution Images

If you’re planning on using the QR Codes on print media creatives, make sure you export it in high-resolution format. Some of the popular formats are SVG, EPS, and PDF. They make sure the QR Code doesn’t get pixelated no matter how much resizing is done.

5. Sustainability focus

As sustainability becomes a priority, digital contests will incorporate eco-friendly practices, such as digital-only entries and prizes, reducing the environmental impact of physical promotions. 

QR Codes offer a digital solution for running successful lucky draw campaigns without the need for physical pamphlets, posters, or coupons. 

6. Increased interactivity

Digital contests have become more interactive and engaging, through advanced technologies to create unique and memorable experiences.

QR Codes offer a seamless experience to the users that is both interactive and convenient.

D. How to create a QR Code for a lucky draw

Now you know the popular use cases of a QR Code in the lucky draw and its benefits. The next question—how to create one?

1. Decide on the QR Code category

You’ll first have to decide which use case you want to create the QR Code for. Depending on that, you’ll have to choose an appropriate QR Code category.

For example, if you want to provide all the information about the lucky draw, you need to select a Document QR Code or Rich Text QR Code. But if you want to increase your social media following, you’d need to create a Social Media QR Code.

Once you decide on the QR Code category, you need to select an appropriate QR Code generator. A simple Google search will fetch you many results to choose from. For your convenience, here is a detailed comparison chart of the best QR Code generators available online. You can go through it to find the best one for your use case.

2. Create a QR Code

Using Scanova QR Code generator to show a step-by-step guide on how to create a QR Code lucky draw:

1. Go to Scanova, and select the suitable category according to your needs.

2. Now add the content you want to encode in the QR Code and click Continue

3. On the page that loads, name the QR Code and assign tags to it. Tags help you locate and organize QR Codes easily in your account 

4. Now click on the Create QR Code button. Here, you’ll see the preview of the QR Code along with the Edit Design option

5. If you want to customize your QR Code, click on this Edit Design option. Here you’ll see two design options—Custom Logo Design and Custom Background Design. The custom logo design allows you to add your company’s logo and color to it. On the other hand, the custom background design allows you to add an image as the QR Code’s background

6. Once you’ve finalized the design, click Done Editing followed by the Download button. A window will open prompting you to sign-up for a 14-day free trial. Once you’ve signed up, proceed to download the QR Code

7. Here, you’ll be asked to specify the QR Code image’s format and dimensions

8. Once you’ve specified the details, click Export.

That’s it. Your QR Code will be downloaded and ready to share.

That is all you need to know about a QR Code Lucky draw. You can now get started with creating the first QR Code for your lucky draw.

E. Promoting your QR Code lucky draw

Promoting your QR Code lucky draw effectively is crucial to ensure high participation rates and engagement. Follow these marketing strategies to attract participants:

1. Create Eye-Catching Visuals: Design visually appealing QR Codes that feature the prize details clearly. Use bright colors, bold fonts, and high-quality images to capture attention.

2. Clear and Compelling Messaging: Ensure your promotional materials clearly explain how participants can enter the draw, what they can win, and any important dates. 

Pro Tip: A catchy tagline or slogan can help grab the attention of the audience.

3. Leverage Influencers and Partnerships: Collaborate with influencers and popular brands to reach a broader audience. Influencers can demonstrate how easy it is to participate and showcase the prizes, driving more entries.

4. In-Store Promotions: If you have a physical location, use point-of-sale displays, posters, and staff to inform customers about the lucky draw. Provide easy access to the QR Code, such as placing it near the checkout area.

5. Email Marketing: Send out newsletters and emails to your existing customer base, inviting them to participate. Highlight the benefits of entering and provide a direct link to the QR Code.

6. Event Marketing: If you are hosting or participating in events, use them as an opportunity to promote your lucky draw. Place the QR Code on event materials and encourage attendees to scan it on the spot.

F. Case studies and success stories

1. Successful QR Code lucky draw campaigns

1. Coca-Cola’s summer promotion 

Coca-Cola ran a QR Code lucky draw as part of its summer marketing campaign. Customers who purchased a Coke could scan the QR Code on the bottle to enter a draw for various prizes, including beach vacations and gadgets. The campaign saw a significant increase in sales and engagement, with thousands of participants scanning codes and sharing their experiences on social media.

2. McDonald’s Monopoly Game 

McDonald’s used QR Codes in their popular Monopoly game. Customers scanned QR Codes on game pieces to instantly find out if they had won prizes ranging from free food to cash. The integration of QR Codes made participation easy and instant, driving higher customer engagement and repeat visits.

3. Nike’s product launch 

To promote a new line of sneakers, Nike used QR Codes in a scavenger hunt. Participants scanned codes found in various locations to collect points and win exclusive access to purchase the new sneakers. The campaign generated significant buzz and increased foot traffic to Nike stores.

2. Lessons learned from real-world examples

Simplicity and Accessibility: Ensure that your QR Code lucky draw is easy to understand and participate in. Complicated rules or multiple steps can deter potential participants. Simplicity encourages more entries.

Attractive Incentives: Offer prizes that are appealing and relevant to your target audience. The more desirable the prizes, the more likely people are to participate and share the draw with others.

Strong Promotion: Invest in a strong promotional strategy that includes both online and offline channels. Utilize social media, email marketing, in-store displays, and partnerships to reach a broad audience.

Engagement and Interaction: Keep participants engaged throughout the campaign with regular updates, interactive features, and additional opportunities to win. Engaged participants are more likely to share their experiences and encourage others to join.

Transparency and Trust: Build trust with participants by being transparent about the rules, prize distribution, and winners. Communicate how winners are selected and ensure the draw is conducted fairly.

By learning from these real-world examples, you can design and execute a successful QR Code lucky draw that attracts participants, drives engagement, and achieves your marketing goals.

G. Best practices and tips

1. Dos

• Test Your QR Codes: Ensure your QR Codes work seamlessly on various devices and QR Code readers. Test them multiple times to avoid technical glitches during the campaign.
• Provide Clear Instructions: Make sure participants understand how to enter the draw. Use simple language and visuals to guide them through the process.
• Offer Attractive Prizes: Select prizes that will excite and motivate your target audience. Ensure the value and relevance of the rewards are compelling.
• Promote Widely: Utilize multiple channels to promote your lucky draw, including social media, email newsletters, in-store displays, and partnerships.
• Maintain Transparency: Communicate the rules, selection process, and how winners will be notified. Transparency builds trust and credibility.

2. Don’ts

• Don’t Make It Complicated: Avoid complex rules and multiple steps that can discourage participation. Keep the entry process straightforward.
• Don’t Neglect Mobile Optimization: Ensure your QR Code landing page is mobile-friendly since most participants will likely use their smartphones to scan.
• Don’t Overlook Data Security: Protect participants’ personal information and ensure your data collection complies with privacy laws.
• Don’t Forget to Follow Up: Announce winners promptly and keep participants informed throughout the campaign. Timely communication enhances user trust.
• Don’t Ignore Feedback: Collect and analyze feedback to improve future campaigns. Learning from participants’ experiences can help refine your strategy.

H. Legal and ethical considerations

Research and understand the regulations governing promotions, contests, and lucky draws in the regions where you are running the campaign. 

Ensure you have all the necessary permits and licenses to conduct a lucky draw legally. This might include registering the contest with local authorities.

Adhere to age restrictions and ensure that minors are not participating without appropriate consent.

Educate users on what data will be collected, how it will be used, and who will have access to it. 

Implement robust data security measures to protect participant information from breaches or unauthorized access.

Only retain participant data for as long as necessary for the campaign. Dispose of data securely once it is no longer needed.

Respect participants’ rights to access, correct, or delete their personal information. Provide an easy way for them to exercise these rights.

Ensure that any third-party vendors or partners involved (usually QR Code generators) in the campaign also comply with data protection regulations and best practices.

I. Future trends in QR Code lucky draws

Buckle up, because QR Codes are having a major glow-up!  Thanks to a bunch of brainiacs working together, new features and uses for QR Codes are popping up faster than you can scan them.  It’s like a tech party where all the coolest innovations are hanging out, and the QR Code is right in the middle of the action! 

1. Augmented Reality (AR): Integrating AR experiences with QR Code lucky draws can create immersive and interactive campaigns. Participants can scan QR Codes to reveal AR content or participate in virtual treasure hunts.

2. Blockchain Technology: Blockchain tech can be used for transparent and tamper-proof lucky draw processes. Blockchain can enhance trust by providing verifiable records of entries and winners.

3. Artificial Intelligence (AI): Using AI to analyze participant behavior and preferences, allows for a more personalized and targeted campaign. AI can also help in predicting trends and optimizing engagement strategies.

4. Gamification: Adding gamification elements, such as point systems, leaderboards, and achievements, can make the participation process more engaging and rewarding.

5. NFC-enabled QR Code technology: NFC-enabled QR Codes combine a traditional QR Code with an embedded NFC chip. This allows users to either scan the QR Code with their smartphone camera or tap their NFC-enabled device to interact with the code.

With this tech users will be able to choose their preferred method of interaction, providing greater flexibility and convenience. This will be particularly useful in scenarios where one method might be more accessible or faster than the other.

Pro Tip: With growing concerns about data privacy and security, future digital contests will prioritize robust security measures and transparent data practices. 

J. FAQs: QR Code lucky draw

1. What is a QR Code lucky draw?

A QR Code lucky draw is a type of contest (also a promotional campaign) where participants enter by scanning a QR Code with their smartphone. Once scanned, the QR Code usually directs participants to a website or app where they can submit their entries and have a chance to win various prizes.

2. How do I participate in a QR Code lucky draw?

To participate, simply use your smartphone’s camera or a QR Code scanning app to scan the QR Code provided. Scanning the QR will direct you to a webpage or app where you can register your details to enter the draw.

3. What do I need to scan a QR Code?

Most smartphones come with built-in QR Code scanners in their camera apps. If your phone does not have this feature, you can use Google Lens to scan QR Codes.

4. Are QR Code lucky draws free to enter?

Generally, QR Code lucky draws are free to enter, but some might require a purchase or action, such as buying a product or signing up for a newsletter, to qualify for entry. Always read the terms and conditions of the specific lucky draw.

5. Is it safe to scan QR Codes?

Scanning QR Codes is generally safe, but it’s important to ensure that the QR Code comes from a trusted source. Avoid scanning QR Codes from unknown or suspicious sources to protect your personal information.

6. What kind of prizes can I win in a QR Code lucky draw?

Prizes can vary widely depending on the organizer of the lucky draw. They can range from small items like gift cards and discount coupons to larger prizes such as electronics, vacations, or even cash.

7. How will I know if I’ve won a prize?

Winners are usually notified through the contact information provided during entry, such as email or phone. Some lucky draws may also announce winners on their website or social media pages.

8. What information do I need to provide to enter a QR Code lucky draw?

Usually, QR Code lucky draw contests require you to provide basic information such as your name, email address, and phone number. Some lucky draws might ask for additional details depending on the nature of the contest.

9. Can I trust the legitimacy of a QR Code lucky draw?

Legitimate QR Code lucky draws are usually run by reputable companies or organizations. Look for clear terms and conditions, and research the organizer if you are unsure. Be cautious of scams or suspicious contests.

10. What should I do if the QR Code doesn’t work?

If the QR Code doesn’t work, make sure your smartphone camera or scanning app is functioning properly. Try cleaning the lens or ensuring proper lighting. If the problem persists, contact the organizer or QR Code generators’ support for assistance.

11. Can I use any smartphone to scan a QR Code for the lucky draw?

Most modern smartphones are equipped to scan QR Codes, either through the camera app or a dedicated QR Code scanning app.