Here, we’ve listed eight use cases of QR Codes in agriculture from eight countries:
Goldhill Organics is an online meat box company based in Dorest, England. In 2017, the company added QR Codes on its packaging. The QR Code lead to the website FollowThisFood where consumers could learn more about Goldhill Organics’ product i.e. meat.
“Providing high-quality, local produce from small producers in a highly transparent way is the very essence of what Goldhill does. We have all read about misleading labelling and the use of fictional farm brands so FollowThisFood provides our customers with the trust and confidence that the food they are buying is exactly what it claims to be.” -Nick Somper, Co-Founder, Goldhill Organics.
Also read: QR Codes in UK and their common use cases
2. Australia and New Zealand
A. To Fight Counterfeited Products
In 2017, Australia and New Zealand introduced QR Codes on the packaging of the food they export to China. This was to curb the circulation of Chinese fakes of their fresh produce products. Scanning the QR Code on the packaging allowed users to verify the product.
“Categories that are faked so regularly are the (fresh produce) ones where New Zealand and Australia are strong.” -Mark Tanner, Director, China Skinny (adviser to western businesses operating in China).
Reports state that counterfeited goods worth $1 billion were seized in China in 2014. Each year, counterfeiting costs the food industry approximately $40 billion.
With the QR Code verification system in place, ANZ expects to keep loses due to counterfeiting at bay.
B. To Connect Farmers to Consumers
AgConnectWA is a farmers group based in Western Australia. In 2015, the group launched an initiative to connect consumers to farmers via QR Codes. As part of the initiative, Farmer Jack’s supermarket at Halls Head displayed QR Codes on meat, dairy, and bread aisles. Customers could scan the QR Code to learn more about the products.
“People are beginning to question where their food comes from and is it safe. It (QR Code) gives them basic information about the production of those foods. We want to break down the disconnect between the producer and consumer. To build the trust between the consumer back to the person producing the food they’re eating.” – Kallum Blake, President, AgConnectWA
As part of the Venad Signature Chicken initiative, live broiler chicken in Kollam, Kerala bear QR Code tags. These QR Codes link to information such as:
- Name of the farmer who reared the chicken
- Medicines given, if any
- Type of food fed
- Age of the chicken
- Date and time of branding
The initiative is the brainchild of Venad Poultry Farmers Producers Limited. Kerala Agricultural University supports the group.
“We aim to provide safe chicken to consumers and ensure farmers a base value apart from the farm rate, complying with the market price of chicken. The QR (Code) tag will bear a unique number for the farmer who reared the chicken, his name and address, details of the feed used and the chicks used for rearing.” – Dr K. Chandraprasad, Chairperson, Venad.
Also read: Common Use Cases of QR Codes in India
In Dec 2016, the Hanoi Agricultural Trade Promotion Center introduced QR Codes to the packaging of 550 safety agricultural products and five manufacturing and trade units in the Vietnamese capital, Hanoi. These QR Codes are linked to a webpage with information about the origin and processing of the foods.
The organization also plans on using QR Codes to trace products to counter fraud.
In 2016, Malaysian Ministry of Science, Technology, and Innovation (MOSTI) adopted QR Codes. The aim was to ensure the quality of Durian, a tropical fruit and curb counterfeiting. By scanning the QR Code, consumers could check the authenticity, place of origin, and packaging date. When users scan this QR Code, the suppliers can access information such as the location of the scan and the type of device used to scan the QR Code. This allowed suppliers to track the shipment of the fruit.
In May 2013, The Pudong Agriculture Association, China added QR Codes to over 300,000 locally grown watermelons.
“When consumers scan the QR Code sticker with a cellphone, it will link to a website where they can see the fruit’s planting date, how much fertilizer was used, the date it was picked and contact information for the Pudong Agriculture Association.” – Shi Zhenghui, Official, Pudong Agriculture Association
By adopting QR Codes, the association aimed at increasing food safety.
7. United States of America
Potandon Produce is a company based in Idaho falls, Idaho, United States. In 2010, Potandon Produce added QR Codes to packaging bags containing Klondike potatoes, a variety of potatoes.. The QR Code are linked to a webpage with recipes featuring potatoes in various forms. The company’s aim was to encourage people to eat potatoes in different ways and increase sales.
“Eventually we’ll have it (QR Codes) across the board on all of our products. I think there are a lot of options with it.” – Barbara Keckler, Marketing Coordinator, Potandon Produce.
The above uses cases of QR Codes in agriculture show how consumers now are more aware and looking for information before making a purchase. Companies recognize this and are making sure the necessary information reaches the consumers. With QR Codes, exchange of information becomes easier. If you are looking for ways to better engage with your audience, use QR Codes.
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