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Ready Player One Movie Trailer Features a Secret QR Code

If you are an avid gamer, I’m sure you’ve at least heard of, if not read Ernest Cline’s 2011 sci-fi novel, Ready Player One.

The book is about a teenager’s quest to a fortune based in a future world, where virtual reality games are a means of taking a break from the fast crumbling real world. The book has a good dose of video game references from the 80’s.

With the launch of Ready Player One’s movie trailer, the book is in news again. The project, produced by Warner Bros. and directed by Steven Spielberg, is set to hit movie theatres in March 2018.

Why are we discussing this movie/book?

Ready Player One QR Code

One piece of news about the trailer has us really excited. The makers of the movie have snuck in a QR Code in the trailer.

Discovered by one Mary Anne Butler, the QR Code appears on the bonnet of a car at 2:03 in the trailer.

When scanned, the QR Code directs the scanner to an official website of the film. The page displays a poster with the heading—Join the Quest and Innovative Online Industries. In the book (and the movie) Innovative Online Industries is the largest internet service provider.

Also Read: Top 7 Free QR Code Scanners for iPhone and Android

The page also shares links to the movie’s social media pages on Instagram, Twitter, and Facebook.

Here’s the trailer


That’s all you need to know about QR Codes in Ready One Player trailer. QR Codes are an excellent tool to connect people from print media to online content. And this advantage was well-used here.

Go ahead and scan the QR Code and let us know what you think about it in the comments section below.



By Zara Rizwan

Zara is a digital marketing specialist with a master’s degree. She loves writing about all things digital marketing and tech.

She goes allout in developing exciting and strategic online campaigns that yield great results.

Zara believes in telling stories that resonates with her target audience.

That’s all about her work. Post work, you can find her tucked away in a cozy corner, sipping coffee, and reading mystery books.

When not at her home, she loves visiting different cafes, and trying out new cuisines. Zara also consciously strives to make earth a better place to live in, embracing a minimalistic lifestyle.

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