The pandemic had brought the whole world to a standstill. And among many industries that took a hit, the restaurant industry was one. The businesses saw a huge loss due to COVID-induced lockdowns.
But as things have started easing out, and various nations are lifting the restrictions, governments are strongly encouraging social distancing.
And the restaurant industry is seeing a revolution. To make it safe for guests to have a hygienic meal, restaurants adopting various measures. And the most important one is—Restaurant Menu QR Code.
QR Codes are helping digitize the restaurant menus. This is amid the need to reduce physical contact between people or objects they touch. And QR Codes do away with the need for anyone to touch the paper-based menu to select a meal. Keep reading to know-how.
A. QR Code: A brief
The best part is that in order to access the content hidden in a QR Code, you just need to scan it via a smartphone.
Plus, a QR Code can link unlimited information. That means you can link both text-based content such as a PDF and even multimedia content such as images, audio tours, and video clips.
Besides, QR Codes do not just come in black-and-white colors. You can actually add design to your QR Code via a logo, background color, or even a background image. That means a QR Code customized to your brand (without any assistance from a graphic designer).
Lastly, did you know that QR Codes are technically editable? That means even once you have created the QR Code, you can still edit the content encoded in it without having to create a new one. These are called Dynamic QR Codes. They give you the liberty to update the content anytime you want.
Here’s how this can be helpful for you—say you have created a Menu QR Code for your restaurant. After some time, the prices of some of the meals change (which is quite common). If your QR Code is dynamic in nature, you can simply update it with the new updated menu PDF(s). No need to reprint the QR Codes for your entire restaurant.
This makes QR Codes a sustainable and an optimum solution for contactless dining in your restaurant.
B. Benefits of Restaurant Menu QR Code
1. Contactless dining
As mentioned above, customers now prefer contactless dining. And Restaurant Menu QR Code can help you bring it to life. It does away with the need for you to hand out printed menus to the guests. With QR Code-based menus, they simply need to perform a simple scan to access the menu.
No need for them to touch the paper-based menus that might be shared with other guests and staff members during the day.
This simply translates to better adherence to the social distancing norms. Thus, it ensures guests’ safety.
2. Improves table turnaround rate
Customers spend a lot of their time waiting for a staff member to bring the menu and take their order. That means the guests have to sit for longer durations. And this simply translates to a longer turnaround time and ultimately—loss of revenue.
But don’t worry. Restaurant Menu QR Code has got you covered. Guests can scan the QR Code, the moment they sit at the table. Hence, rather than waiting for the menu to come, they can view the menu on their phones and order the food without any delay.
3. Boosts staff productivity
With Restaurant Menu QR Code, the staff doesn’t have to spend much time on the restaurant floor. Thereby, they can perform their duties more efficiently and offer guests a great dining experience.
C. Examples of QR Code-based menu
Before we see how to create a QR Code for your restaurant menu, let’s look at some restaurants across the globe that are using QR Code menu already:
1. Tim Love’s chain of restaurants, Texas
The popular restaurant chain in Texas has come up with QR Code-based menus. A simple scan with a smartphone gives the customers the entire menu on their screen. This ensures contactless dining and hence, proper hygiene and customer safety. The QR Code is placed on every tabletop.
“One of the coolest things that we have put in place is we have digital menus. So every tabletop has a QR code and you sit down at the table, you scan your cell phone on the QR code, and the menu pops up on your cell phone. You can order from there and you can also have contactless payment from your cell phone.”
—Kyle Noonan, owner of The Rustic, one of the restaurants of Tim Love’s chain
2. Yoordi self-ordering solution
Frankfurt Airport has introduced a Yoordi self-ordering solution. It is designed specifically to meet travelers’ hunger needs. It helps them order and pay for food and beverages from various restaurants.
A passenger just has to scan a QR code to view the menu of a participating restaurant. He can then decide what to order and pay for it contactless. The order can then be picked up from the restaurant’s fast lane.
3. San Antonio restaurant, United States
San Antonio restaurants, a popular chain in the United States, is promoting the use of QR Code-based menus in its restaurants.
Sangria on the Burg, one of the restaurants of the chain, has established a QR Code-based menu. Customers just need to scan the QR Code in order to access the menu.
“We plan to make QR Code-based digital menus permanent in our business. Besides promoting contactless dine-in, they are also ideally green for the environment”.
—Cesar Zepeda, the restaurant’s owner
Restaurants all over the globe are also using QR Codes for various other purposes. This includes taking feedback from customers and providing customers with a dish’s recipe, amongst others.
Besides ensuring safety, QR Codes can also help you engage your customers in many other ways. To know about it, you may refer to this detailed guide on 13 effective ways in which QR Codes are being used in restaurants.
D. How to create restaurant menu QR Code
Now comes the actual question—how to create a Restaurant Menu QR Code?
1. Find a QR Code generator
First, you’d need to find a QR Code generator that allows you to create a Restaurant Menu QR Code. A simple Google search will fetch you many options to choose from.
But going through each result to find the best one is a tedious process. To make it easier for you, here is a detailed comparison of the best QR Code generators available online. You can find the best one for yourself.
2. Create a QR Code
Using the Scanova QR Code generator, here’sthe detailed process outline on how to do it:
1. Go to Scanova
2. From the QR Code categories, select Document QR Code
3. Add the menu files you want to encode. They can be in formats such as PDF, Doc, XLS, and PPT
Note that you can encode up to 20 menu files in this QR Code where each file should not be greater than 20 MB in size.
Once you upload all the files, click Continue.
4. Next, you can name your QR Code and click Create QR Code
5. On the page that loads next, you will see the image of the QR Code. Alongside, you’ll see the Edit Design option
If you want to add a design to your QR Code, you can click Edit Design and proceed to add design to it. Once clicked, you’ll see two design options to choose from—Custom Logo Design and Custom Background Design.
Custom Logo Design: It allows you to add your business’s logo and colors to the QR Code. It also allows you to change the pattern of the QR Code’s eyes and data modules.
Custom Background Design: It allows you to add an image as the QR Code’s background. It also allows you to change the pattern of the QR Code’s eyes and data modules.
6. Once you are done with the changes, click Done Editing and then Download your QR Code. A window will appear prompting you to sign-up for a 14-day free trial. Once you’ve signed up, proceed to download the QR Code
7. Now you’ve to enter the size and format of the QR Code to be downloaded
8. Specify these details and proceed to Export
Your Restaurant Menu QR Code will be downloaded.
E. How to edit menu QR Code
Here are the steps you need to follow to edit the QR Code you linked to your menu:
1. Login to your Scanova QR Code Generator account
2. Here, on the dashboard, go to My QR Codes
2. Hover on the QR Code you want to edit and click the View/Edit option against it
3 . On the page that loads, head on to the content section and click View/Edit
4. Replace the old menu file with the new one and apply the changes
That’s it. Your QR Code will be updated. The updated QR Code will have the same pattern as the original one. Hence, you do not need to reprint a new QR Code.
This is all you need to know about a Restaurant Menu QR Code. In the current times of crisis, it is important to keep your customers safe and ensure proper hygiene.