COVID-19 pandemic has brought the whole world to a standstill. The individuals affected by Corona Virus show symptoms such as dry cough, high temperature, fatigue, and difficulty in breathing (in rare cases).
Many countries have declared a lockdown in order to encourage social distancing. And to minimize physical contact among citizens. Besides, the governments are also promoting citizens to ensure proper hygiene by following these steps:
1. Wash your hands regularly for at least 20 seconds
2. Use a sanitizer in case soap and water isn’t available
3. Avoid touching your face (especially eyes, nose, and mouth)
4. Avoid large gatherings and traveling abroad unless necessary
5. Seek medical help in case you have the symptoms
And as the situation eases and businesses open, consumers are vary of physical interactions (especially contact based) even if the restrictions are lifted.
Businesses are understanding this shift in consumer trend. And want to adapt accordingly. Hence, they are devising ways of both to attract customers and to differentiate themselves from competition.
One of the ways businesses such as restaurants are adopting is using QR Code technology. QR Codes are 2D barcodes that just need to be scanned via a smartphone to view helpful content.
Restaurants, at this time of crisis, are now using QR Codes on their menu to help customers choose and order a meal. This helps avoid physical contact with a common foreign object touched by everyone in the vicinity such as a printed menu, which increases the chances of spreading infectious disease.
In this article, we will detail on the restaurant menu QR Code with examples.
A. QR Code: A brief
The best part is that in order to access the QR Code content, you just need to scan it via a smartphone.
Plus, a QR Code can link unlimited information. That is, you can link both text-based such as a PDF, and multimedia content such as images, audio tour, and video clips.
Besides, QR Codes do not just come in black-and-white colors. You can actually add design such as a logo, background color, or a background image to a QR Code. And completely brand it.
Lastly, QR Codes have an advanced type, which is known as Dynamic QR Code. With this type of QR Code, you can update the content anytime you want.
For example, if the prices of some of the meals on your menu are dynamic, you can simply update the link of the revised menu image or PDF when required. No need to print a new QR Code, hence also saving on printing costs.
Thus, QR Codes are both a sustainable and an optimum solution to provide a contactless dining in your restaurant.
B. Examples of QR Code-based menu
Here is how restaurants across the globe are using QR Code menu to ensure a relatively safer dining experience for their customers:
1. Tim Love’s chain of restaurants, Texas
The popular restaurant chain in Texas has come up with QR Code-based menus. As customers scan this QR Code, they can access the whole menu. This ensures a contactless dining and hence, proper hygiene and customer safety. The QR Code is placed on every tabletop.
“One of the coolest things that we have put in place is we have digital menus. So every tabletop has a QR code and you sit down at the table, you scan your cell phone on the QR code, and the menu pops up on your cell phone. You can order from there and you can also have contactless payment from your cell phone.”
—Kyle Noonan, owner of The Rustic, one of the restaurants of Tim Love’s chain
2. San Antonio restaurant, United States
San Antonio restaurants, a popular chain in the United States, is promoting the use of QR Code-based menus in its restaurants.
Sangria on the Burg, one of the restaurants of the chain, has established a QR Code-based menu. Customers just need to scan the QR Code in order to access the menu.
“We plan to make QR Code-based digital menus permanent in our business. Besides promoting contactless dine-in, they are also ideally green for the environment”.
—Cesar Zepeda, the restaurant’s owner
Restaurants all over the globe are also using QR Codes for various other purposes. This includes taking feedback from customers and providing customers with a dish’s recipe, amongst others.
For more information, you can refer to this detailed guide on 13 effective ways in which QR Codes are being used in restaurants.
C. How to create restaurant menu QR Code
Now comes the actual question. In order to generate a restaurant menu QR Code, you need an online professional QR Code generator such as Scanova.
And you can link the QR Code with the menu PDF. That is, you can simply create a PDF QR Code using Scanova.
PDF QR Code is a Dynamic QR Code and hence you can update the menu PDF anytime you want.
For more information, you can refer to this detailed guide on PDF QR Codes.
You can then place this QR Code possibly on a tent card placed at the centre of the table.
Hence, this is all you need to know about restaurant menu QR Code. In the time of crisis, it is important to keep your customers safe and ensure proper hygiene.