COVID-19 pandemic has brought the whole world to a standstill. The individuals affected by Corona Virus show symptoms such as dry cough, high temperature, fatigue, and difficulty in breathing (in rare cases).
Many countries have declared a lockdown in order to encourage social distancing and minimize physical contact among citizens. Besides, the governments are also promoting citizens to ensure proper hygiene by following these steps:
1. Washing hands regularly for at least 20 seconds
2. Using a sanitizer in case soap and water isn’t available
3. Avoiding touching your face (especially eyes, nose, and mouth)
4. Avoiding large gatherings and traveling abroad unless necessary
5. Seeking medical help in case of any symptoms
And as the situation eases and businesses open, consumers are vary of physical interactions (especially contact based) even if the restrictions are lifted.
Businesses are understanding this shift in consumer trends. And want to adapt accordingly. Hence, they are devising ways of both attracting customers and differentiating themselves from the competition.
One of the ways businesses such as restaurants are adopting is using QR Code technology. QR Codes are 2D barcodes that just need to be scanned via a smartphone to view helpful content.
Restaurants, at this time of crisis, are now using QR Codes to digitize their menu and help customers choose their meals for order. This helps avoid physical contact with common objects touched by the others in the vicinity, including the printed menu cards, which increase the chances of spreading infectious disease.
In this article, we will talk about the scope of restaurant menu QR Code with examples.
A. QR Code: A brief
The best part is that in order to access the content hidden in a QR Code, you just need to scan it via a smartphone.
Plus, a QR Code can link unlimited information. That means you can link both text-based content such as a PDF and even multimedia content such as images, audio tours, and video clips.
Besides, QR Codes do not just come in black-and-white colors. You can actually add design to your QR Code via a logo, background color, or even a background image. That means a QR Code customized to your brand (without any assistance from a graphic designer).
Lastly, did you know that QR Codes are technically editable? That means even once you have created the QR Code, you can still edit the content encoded in it without having to create a new one. These are called Dynamic QR Codes. They give you the liberty to update the content anytime you want.
Here’s how this can be helpful for you—say you have created a Menu QR Code for your restaurant. After some time, the prices of some of the meals change (which is quite common). If your QR Code is dynamic in nature, you can simply update it with the new updated menu PDF(s). No need to reprint the QR Codes for your entire restaurant.
This makes QR Codes a sustainable and an optimum solution for contactless dining in your restaurant.
B. Examples of QR Code-based menu
Before we see how to create a QR Code for your restaurant menu, let’s look at some restaurants across the globe that are using QR Code menu already:
1. Tim Love’s chain of restaurants, Texas
The popular restaurant chain in Texas has come up with QR Code-based menus. A simple scan with a smartphone gives the customers the entire menu on their screen. This ensures contactless dining and hence, proper hygiene and customer safety. The QR Code is placed on every tabletop.
“One of the coolest things that we have put in place is we have digital menus. So every tabletop has a QR code and you sit down at the table, you scan your cell phone on the QR code, and the menu pops up on your cell phone. You can order from there and you can also have contactless payment from your cell phone.”
—Kyle Noonan, owner of The Rustic, one of the restaurants of Tim Love’s chain
2. San Antonio restaurant, United States
San Antonio restaurants, a popular chain in the United States, is promoting the use of QR Code-based menus in its restaurants.
Sangria on the Burg, one of the restaurants of the chain, has established a QR Code-based menu. Customers just need to scan the QR Code in order to access the menu.
“We plan to make QR Code-based digital menus permanent in our business. Besides promoting contactless dine-in, they are also ideally green for the environment”.
—Cesar Zepeda, the restaurant’s owner
Restaurants all over the globe are also using QR Codes for various other purposes. This includes taking feedback from customers and providing customers with a dish’s recipe, amongst others.
Besides ensuring safety, QR Codes can also help you engage your customers in many other ways. To know about it, you may refer to this detailed guide on 13 effective ways in which QR Codes are being used in restaurants.
C. How to create restaurant menu QR Code
Now comes the actual question.
In order to generate a restaurant menu QR Code, you need an online professional QR Code generator such as Scanova.
Using Scanova for a demo, here’s the detailed process outline on how to do it:
1. Go to Scanova and from the Products option on the top, go to QR Code Generator
2. Now sign-up for a 14-day free trial. Once you complete the sign-up, click the Create QR Code option from the menu on the left
3. Select Document QR Code. Use the Upload PDF option to upload the PDF file(s)
Note that you can encode up to 20 PDF files in this QR Code where each file should not be greater than 20 MB in size
Once you upload all the files that you need, click Continue.
4. Next, you can name your QR Code. You can even assign tags to your QR Code for better organization and categorization purposes
5. Once you’re done making changes, click Create QR Code
6. On the page that loads next, you will see options to view and edit the content encoded and advanced settings
If you want to add design to your QR Code, you can click Edit Design and proceed to add design to it. If you choose Custom Logo Design, you’ll be able to edit the size, pattern, and color of both eyes and data modules of the QR Code. It even allows you to add an image or text as a logo in the centre.
In case you go with the custom background design option, you’ll be able to add an image as the background image and edit the pattern of both QR Code eyes and data modules.
Once you are done with the changes, click Done Editing and click Download.
7. A pop-up will appear prompting you to enter the size and format of the QR Code to be downloaded. You can specify these details and proceed ahead by clicking Export
Your QR Code will be downloaded. Make sure you test scan it before going ahead to mass print it.
Also, note that the QR Code you just created is dynamic and hence, editable.
In the next section, we will show you how to edit this QR Code, using Scanova for demo purposes.
D. How to edit menu QR Code
Here are the steps you need to follow to edit the PDF QR Code you linked to your menu:
1. Login to your Scanova QR Code Generator account
2. Here, on the dashboard, go to My QR Codes
2. Hover on the QR Code you want to edit and click View/Edit option against it
3. Replace the old PDF with the new one and Apply the changes
That’s it. Your QR Code will be updated. The updated QR Code will have the same pattern as the original one. Hence, you do not need to reprint a new QR Code.
This is all you need to know about a Restaurant Menu QR Code. In the current times of crisis, it is important to keep your customers safe and ensure proper hygiene.