Print marketing is still a popular media for marketers to engage their target audience. In fact, this marketing channel is growing year-on-year. According to stats from a 2015 survey, the…
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See latest posts about how QR Codes are used by marketers to engage their target audience
Print marketing has been part of advertising since the early 18th century. Marketers used posters and billboards to share product information with their audience. With passage of time, print marketers…
Nestlé KitKat has a history of working with Google. In 2013, they had the Google Android initiative. Then in 2015, it was the Google Youtube MyBreak initiative. In 2016, they…
Marketers have a love-hate relationship with QR Codes. Some say that they don’t work. But we differ. According to Scanova’s data, our users alone attracted 52,448,365 QR scans in FY…
Restaurants, retail brands, and taxi service providers regularly hand out discount or deal coupons as part of their promotions. But now that everything is going mobile, printing and managing paper…
If you are a business, you probably have a website and an online sales channel that drives some or most of your revenue. But for many businesses, particularly in Education,…
Word-of-mouth marketing is king and online referral marketing is the jack of the trade. But is there a way you can employ referral marketing if the potential consumer is offline?…
We love discounts. Don’t we? After all, who doesn’t love getting as many discounts as possible on their purchases? The customer’s intent to make a purchase increases on seeing a…
You are probably a marketer and you run marketing campaigns. They could be to: 1. Promote your products or services2. Get people to visit your website3. Hand-out discount coupons to…
Like many other retailers in India, Shoppers Stop added a QR Code to its newspaper advertisement. Our team at Scanova decided to check if the advertiser had followed good practices…