Nestlé KitKat partners with Google to add QR Code on package

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Updated: September 9, 2026

Nestlé KitKat has a history of working with Google. In 2013, they had the Google Android initiative. Then in 2015, it was the Google Youtube MyBreak initiative. In 2016, they are partnering yet again. QR Codes on KitKat packs lead to YouTube videos to watch while you take a break.

kitkat google qr code

In 2016, recognising where consumers are headed towards in their usage of Google, we think that its a great way to combine KitKat and enjoying a break with one of the ways consumers really like to enjoy which is through digital video content – Andrew Mclver, MD Nestlé Confectionery, Nestlé UK & Ireland

The new KitKat packaging in the UK will have one of 74 QR Codes that link to entertaining Youtube videos from sports, comedy, music, and gaming content categories.

We see consumers spending more and more time on Youtube. A billion users come to Youtube every month and 40 million users are from the UK…the KitKat team had a great idea which was to help users to fill their break even better – David Black, MD Branding & Consumer Markets, Google UK

See the video by KitKat and Google here:

I scanned one (Break #23) and its leads to video by Dude Perfect – Pool Trick shots.

kitkat google qr code

That’s all you need to know about Nestle used QR Codes on the packaging of Kitkat. A lot of marketers today use QR Codes on product packaging to engage customers.

Packaging codes have become standard since this launched. Across 28 CPG brands in our 2026 data, 8,514 live codes have recorded 46.9 million scans between them. See the CPG QR Code benchmarks, or our guide to QR Codes on product packaging.

What did you get? Share in the comments below.

Gautam Garg

Gautam Garg is Founder & CEO of Trycon (Trycon Technologies). He co-founded Trycon in 2013 and has run it as sole founder since 2016. Scanova, Trycon's QR Code platform, has been under his direct product leadership since it launched the same year. Under his leadership, Scanova has grown to serve over 10,000 companies, with deployments including AutoZone and DART, and processed 69.9 million scans across 211 brands in Scanova's most recent benchmark report. The platform holds G2 Leader badges for Asia and Asia Pacific, plus a Momentum Leader recognition, and is SOC 2, ISO 27001:2022 and GDPR compliant. Gautam holds a B.E. in Electronics & Communication from Delhi Technological University (2010) and spent three years in strategic business research across India and South Africa before co-founding Trycon. He writes for the Scanova Blog on QR Code strategy and digital marketing trends.