Industry Marketing

Nestlé KitKat partners with Google to add QR Code on package

Nestlé KitKat has a history of working with Google. In 2013, they had the Google Android initiative. Then in 2015, it was the Google Youtube MyBreak initiative. In 2016, they are partnering yet again. QR Codes on KitKat packs lead to YouTube videos to watch while you take a break.

kitkat google qr code

In 2016, recognising where consumers are headed towards in their usage of Google, we think that its a great way to combine KitKat and enjoying a break with one of the ways consumers really like to enjoy which is through digital video content – Andrew Mclver, MD Nestlé Confectionery, Nestlé UK & Ireland

The new KitKat packaging in the UK will have one of 74 QR Codes that link to entertaining Youtube videos from sports, comedy, music, and gaming content categories.

We see consumers spending more and more time on Youtube. A billion users come to Youtube every month and 40 million users are from the UK…the KitKat team had a great idea which was to help users to fill their break even better – David Black, MD Branding & Consumer Markets, Google UK

See the video by KitKat and Google here:

I scanned one (Break #23) and its leads to video by Dude Perfect – Pool Trick shots.

kitkat google qr code

That’s all you need to know about Nestle used QR Codes on the packaging of Kitkat. A lot of marketers today use QR Codes on product packaging to engage customers.

What did you get? Share in the comments below.



By Gautam Garg

When asked about the coolest CEOs around the block, Gautam’s name definitely tops the chart.

Co-Founder of Trycon Technologies, Gautam is quite adept at everything when it comes to smooth running of a business.

Be it problem solving, coming up with new ideas, or seeking solutions for his customer, he knows it all.

While at work, he uses his skills to solve problems, write blogs, and do much more.

When he is not working he usually devotes his time to his family, explore new destinations, and experiment with new things.

“Perfectly balanced. As all things should be.”

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