QR Code For Instagram: Increase your Number Of Followers

QR Code For Instagram: Increase your Number Of Followers

With the number of active daily users reaching nearly a billion in 2018, Instagram is one of the most popular social media platforms. And statistics suggest that two out of every three people in the age group 18-29 years are on Instagram.

This makes the image-sharing app one of the best channels for marketers to engage young audiences.

Hence, many marketers today use Instagram as an important part of their marketing strategy. And you probably want to do the same. You want to use Instagram to either market your products or services or to generate sales.

So the first thing that you need here isโ€”followers. Yes, you want to increase your Instagram followers. And you donโ€™t want an irrelevant audience to follow you. You want to get Instagram followers who are interested in your services and stick to your brand/company in the long run.

Now the question isโ€”

A. How to get followers on Instagram

To gain relevant followers, you can do two things:

1. Create an optimized profile

Not sure what it means? Keep reading to know.

The first thing you have to do while creating your profile isโ€”think of a username. Make sure you select a simple and easy-to-remember user name. It will help people remember it and find you easily.

Then comes the profile picture. If youโ€™re a brand, you can use your logo as the profile picture. Or you can also use some other picture. Just make sure it is unique enough to attract the audience.

Next, make sure you post relevant content. That means content that is actually useful to your followers. Thatโ€™s what theyโ€™re following you for, right? Make sure you donโ€™t disappoint them. And donโ€™t forget about video content and the Instagram reels algorithm.

Similarly, make sure you create an optimized profile that gives a reason to your audience to follow you. Hereโ€™s a detailed guide on how you can create a well-optimized profile to gain followers on social media.

2. Promote your page or profile

Once you create a good profile, get started on promoting it. And you know there are two ways to do it.

One way isโ€”digital promotions. It is one of the fastest ways to reach out to a large audience. And they just need to follow you in one simple click. You may attract a sizeable audience by scheduling frequent posts on Instagram using an Instagram scheduler, during the peak time when your audience is online.

But this method has its own drawbacks. You see many online ads every day, right? How often do you actually pay attention to them? Of course, not that often.

So the other way isโ€”print promotions. People do not usually receive multiple printed flyers every day. But when they do get one, they actually spend time reading it. So one can say that print media has a longer attention span than digital media.

But print media is not actionable alone. Say you add your Instagram handle to your print media promotions.

Here your audience will have to open the app, type your handle, find your profile, and finally follow you. This is a long process and needs effort. While some people might do it, others wonโ€™t.

So what you need to do here isโ€”make your print media promotions actionable. Keep reading to know how.

B. Make it easier to follow you

To help people follow you, you can do four possible things:

1. Use your Instagram QR Code

Instagram QR Code is an all new feature. As Whatsapp introduced QR Codes to help people save as contacts easily, Instagram QR Code does something similar. The app first launched this feature in Japan, in 2019, which went global in August 2020.

Every Instagram account has a unique QR Code. This can be scanned using a generic smartphone camera too. Upon scanning, the person lands to the respective Instagram account. Here, they can follow and like you, see store hours, or buy items.

Instagram QR Code makes it very easy to follow people on the app. You now do not need to manually type the username and then search on Instagram. A simple scan will lead to the respective profile. The whole process thus becomes effortless.

Hereโ€™s how to find your QR Code:

For Android:

  1. Open Instagram on your phone
  2. Click on Settings menu on your profile
  3. You will see the option of QR Code. This is your unique Instagram QR Code

For iphone:

  1. Launch Instagram on your smartphone
  2. Click on the three lines in the right hand corner of your profile
  3. Here, you will the option of QR Code. Tap on that to view your unique QR Code

You can now share this QR Code with friends, relatives, or clients. You can even print this QR Code on your print media promotions to lead target audience to follow you effortlessly.

The best part is that you can also customize the QR Code (both Android and iphone). You can add your favorite background color, emoji, or even add a selfie picture to the QR Code.

2. Use your Instagram nametag

In 2018, Instagram launched Nametags. These Nametags help people find you on Instagram easily.

QR Codes for Instagramโ€”Nametag

All that they need to do itโ€”open the app, and scan the Nametag. That simple. No need to manually type your username anymore. You know, the easier the process, the better it is.

And hereโ€™s how you can get your Instagram Nametag:

a. Open Instagram on your phone and go to your profile
b. Tap the three horizontal lines on the top right
c. Select Nametag

Thatโ€™s it. Youโ€™ll get your Nametag. You can add it to your print media promotions with an instruction (call-to-action statement). For exampleโ€”Scan here to follow us on Instagram.

But you might thinkโ€”are Nametags popular enough? What if I wish to track the scanning details of my Nametag? Well, in that case, you can create a generic QR Code.

3. Create own Instagram QR Code

Due to an increase in smartphone penetration and access to high-speed mobile internet, QR Codes have gained popularity. Statistics show that their scanning has been rampant and will grow in the years to come.

Hence, QR Codes are popular enough to be recognized by your audience. And they even allow you to track their scanning activity.

But note that only dynamic QR Codes can be tracked. You can monitor how many people have scanned your QR Code, where did they do it from, and when did they do it.

QR Code for Instagram

It is unlike a static QR Code that doesnโ€™t allow you to track its scanning activity.

But if you are active on multiple social media sites, youโ€™d want people to follow you everywhere. Or give them the option to follow you on their favorite social media site. Hereโ€™s how you can do it:

4. Create a Social Media QR Code

A Social Media QR Code, when scanned, takes end-users to a webpage with links to all your social media profiles. They can then select their favorite one and follow you. No need to restrict yourself to a single platform.

Social Media QR Code
QR Code created using Scanova

So now the question isโ€”

C. How to create a QR Code for Instagram

To create a QR Code, youโ€™ll first need an online QR Code generator. Now you might thinkโ€”there are many such generators out there. How do I select the best one for my use case? Should I compare all of them?

Well, thatโ€™s certainly the best way to select the best-suited QR Code generator. But it will take a lot of your time and effort.

Donโ€™t worry. You donโ€™t really need to do that. We have compiled a detailed comparison chart of the top QR Code generators. You can go through it to decide the best one for your use case.

Using Scanova for a demo, hereโ€™s how you can create QR Code for Instagram:

1. How to create an Instagram QR Code

a. Go to Scanova and sign-up for a 14-day free trial

b. From QR Code categories, select Website URL QR Code and add the link to your Instagram profile/page

c. Click Create QR Code. A pop-up will appear prompting you to specify the QR Code image name. Enter a name and click Save

d. Next, youโ€™ll see three QR Code designsโ€”standard black-and-white, custom with logo, and custom with background. You can proceed with either of the options

Website QR Code: design and download

Note that when the use case is promotional, it is better to customize your QR Code. This is because a customized QR Code acts as a point-of-engagement to attract scans. Hence, you must consider designing your QR Code.

e. Once your QR Code is ready, say after you design it, click Update and Download it

f. A pop-up will prompt you to specify QR Code image size and format. Once you specify the details, click Export

Thatโ€™s it. Your Instagram QR Code will be downloaded.

2. How to create a Social Media QR Code

a. Go to Scanova and sign-up for a 14-day free trial

b. From QR Code categories, select Social media QR Code

QR Codes for Instagram: Social Media

c. Select a layout design that youโ€™d like your end-users to see. Then paste the links to your social media accounts and click Create QR Code

QR Code layout and fields for links

d. Again, youโ€™ll get a pop-up to name and save the QR Code. Enter a name and click Save

e. Just like Instagram QR Code mentioned above, youโ€™ll see three QR Code designs. Select the one of your choice

And since your use case is promotional, you must go for a custom design option. It will help you attract maximum scans from your audience.

f. Once your QR Code is ready, Update and Download it

g. On the pop-up that appears, enter the size and format of your QR Code image

h. Next, click Export

Your Social Media QR Code will be downloaded. And you can then use it the way you want.

D. Where can I use Instagram Nametags and QR Code

You can use them on any print media material of your choice. For exampleโ€”

1. On the product packagings
2. On your carry bags
3. On promotional material such as flyers, banners, and brochures
4. On bill receipts

Just remember adding an appropriate CTA. It tells users what to do or what to expect once they scan the QR Code or the Nametag.

It could be anything such asโ€”Connect with us online! CTA gives a little push to your audience to take action.

Thatโ€™s all you need to know about an Instagram QR Code. It makes it easier for your target audience to follow you. And when the process is easier, the conversions (followers here) are better.

And you can even monitor the scanning activity of your QR Code. It helps you plan your future campaigns accordingly and improve your conversions.

[cta1 caption=โ€Create your first QR Codeโ€ content=โ€Create a visually-appealing and dynamic Instagram QR Code to increase followers.โ€ buttontext=โ€Create QR Code nowโ€ destination=โ€https://scanova.io/design-qr-code-generator.html?utm_source=zr_pr_qr-code-for-instagram_cta&utm_medium=blog&utm_campaign=content#/chooseqr/โ€ image=โ€https://scanova.io/blog/wp-content/uploads/2014/05/qrcode-11.pngโ€ color=โ€#3b5998โ€ณ]

Still have any queries? Let us know them in the comments section below.


Posted

in

,

by

Tags:

Comments

7 responses to “QR Code For Instagram: Increase your Number Of Followers”

  1. Josefa Sara Avatar

    Hi! This is great! Such an interesting article to see. Kinda hard to find nowadays!

  2. bulkgmails Avatar

    Thanks for sharing such a article. Its helpful for everyone. Keep blogging like this

    1. Aashi Sachdeva Avatar
      Aashi Sachdeva

      Hey There,
      We are glad you found the article helpful!

  3. Steffan Antonio Avatar

    Hi! This is awesome! What a fascinating article to read. Quite difficult to find now!

    1. Aashi Sachdeva Avatar
      Aashi Sachdeva

      Hi Steffan,
      We are glad you found the article helpful!

  4. lauramiller Avatar

    Thank you for supplying this information.

    1. Yashika Tangri Avatar
      Yashika Tangri

      We’re glad you found the article helpful.

Leave a Reply

Your email address will not be published. Required fields are marked *