You know what a QR Code is and you’re planning on using one in one of your campaigns. Due to large data storage and fast scanning capabilities, they have gained a lot of popularity.
Today, you’d see QR Codes being used for various use cases across different industries. From billing desks at the supermarket to promotional creatives, they’re everywhere.
Since you want to create a QR Code for your own use case, you’re looking for various QR Code vendors. You want to explore various options online for their features and pick the best one for yourself.
In this article, we’ll discuss what features must your QR Code generator offer followed by a list of the top XX players online.
A. Features to look for in QR Code vendors
Here are the top seven features that you must look for:
1. Availability of desired QR Code categories
The first thing that you must decide is—what exactly do you need the QR Code for? For example, do you want the QR Code to take the end-users to:
- Your website
- A mobile landing page
- Business card details
- Google maps location of a venue
- Document (PDF, XLSX, DOC, etc.)
- Social media handles
Once you’ve decided, look for a QR Code generator that offers a suitable content category. For example, if you want to link a web link, you must create a Website URL QR Code. Similarly, to add business card details, you’ll need Vcard QR Code.
So choose a QR Code generator that offers you the desired QR Code category. In fact, there are more than 20 content categories that you can choose from.
2. Availability of dynamic QR Codes
Did you know that QR Codes are of two types? Static and Dynamic.
Static QR Codes are permanent. You can’t edit the content encoded after creating them. In fact, they also don’t allow you to track their scanning activity.
On the other hand, dynamic QR Codes can be edited anytime. That means you can edit the information encoded without having to create a new QR Code. In addition, they also allow you to track their scanning activity.
3. Scan tracking
As we discussed, dynamic QR Codes come with scan tracking capabilities. They help you monitor details such as:
- No. of QR Code scans
- Time and location of scans
- Their exact GPS location
- Browsers and devices used to scan the QR Code
This is why dynamic QR Codes are the preferred choice among marketers. The data on scan tracking gives detailed insights into audience behavior and helps fine-tune future campaigns.
So if you’re a serious marketer, make sure your QR Code vendor offers you scan tracking feature.
4. Event tracking
Getting the data on scan tracking is great but that’s not where it should end. Some QR Code vendors such as Scanova go a step further. They offer you a feature called Event Tracking.
Event Tracking helps you understand how your audience interacts with the QR Code after scanning it. For example, do they click on the Visit Website button after scanning the QR Code?
This helps further strengthen your scan tracking data to make sound decisions.
5. Custom design capabilities
You would’ve seen custom-designed QR Codes. But did you know that they fetch more scans than the plain black-and-white ones?
Yes, they act as a point-of-engagement to grab the audience’s attention. Hence, get more scans. And there are two ways in which you can design your QR Codes:
a. By adding a logo and your brand colors
You’d have seen QR Codes with colors and a logo in the centre. This logo can be either an image or text (such as Scan Me). In fact, you can even change the pattern of QR Code’s eyes and data modules. Lastly, you can also change the color of the QR Code’s background
And these are the most common category of custom-designed QR Codes. You can use your company’s colors and logo to make the QR Code look branded.
However, make sure the QR Code has high contrast with the background colors. It makes sure the QR code remains scannable.
b. By adding an image as the background
This alternative allows you to superimpose your QR Code on a background image. However, you can’t change the QR Code color with this option. It makes sure the QR code remains scannable. But you’re free to customize the pattern of QR Code’s eyes and data modules.
If you’re looking forward to using QR Code for promotions, consider designing them. It’ll help you maximize the scans. So make sure your QR Code generator offers this feature.
6. Multi-user support
Do you have multiple team members and would like them to help you handle QR Code campaigns? Well, that’s not uncommon. In fact, many people look for QR Code vendors that allow multi-user access.
After all, your team members can help you handle different campaigns better.
In fact, you may want to assign different roles to different people. For example, you may want some of them to be able to manage the entire account. But you’d want some of them to only have Viewer’s access.
So while looking for suitable options, make sure your service provider offers multi-user support with desired levels of access.
7. 24*7 customer support
There are times when you feel stuck with using a tool and need support. It could be a technical problem or to learn the basic know-how.
Hence, you must make sure that your QR Code generator offers 24*7 support. You wouldn’t like to be in a situation where one of your campaigns is live and you’re stuck with a QR code that doesn’t work, right?
Now that we’ve seen what features you must look for in a QR Code generator, let’s see some of the options available.
B. QR Code vendors online
We have compiled a detailed comparison chart of the top QR Code vendors available online. These include:
- QR Code Generator
- QR Tiger
- QR Stuff
That’s it. You now know what features to look for in a QR Code generator. And you have the access to the comparison chart of the best players available online.
You can now go-ahead to pick up the one that suits you best and get started on your campaign.