The global COVID-19 pandemic has brought a change in the world in many ways. It has not only affected the lives medically and personally but also professionally.
No wonder why businesses across the world have had to brainstorm strategies to keep their operations running smoothly despite the pandemic.
The pandemic has made everyone rethink what marketing and customer service should look like. After all, businesses that crack this code would thrive.
However, one thing remains constant—customer delight. It’s just the way of delivering customer delight that has seen a change (for the good!).
It is a fact that during times of crisis, the interaction between your brand and customers leads to spontaneous and lingering effects. And that’s the building block of customer trust and loyalty.
You’re looking forward to achieving the same. Hence, you want to explore the scope of contactless marketing.
And why not? Since every service has gone contactless, it only makes sense for marketers to follow the suit. In this article, we have enlisted various contactless marketing techniques that you can use. Keep reading to learn more.
A. QR Codes to the rescue
QR Codes were developed in 1994. That means they have been around for decades now. While they were picking up the pace, the pandemic has increased their adoption more than ever.
And why not? Their contactless nature makes them ideal for use amidst the pandemic. Also, the increase in smartphone penetration and access to high-speed internet makes it easier for people to scan them.
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Hence, QR Codes have become one of the most preferred contactless marketing technologies. Here’s a glimpse of various processes that can be made contactless and better with them:
1. Driving web traffic and social media followership
This is one of the most common use cases of QR Codes. Rather than adding web links and social media handles to the creatives, marketers now simply use a QR Code.
These are called Website URL QR Code and Social Media QR Code respectively.
When scanned, a Website URL QR Code redirects the end-users to the encoded link. No need for them to type anything.
Similarly, scanning a Social Media QR Code takes people to a landing page with all your social media handles. They can then select their favorite one to follow you online.
2. Receive customer feedback
Customer feedback is important to know how your services are performing. But getting them to submit feedback is not easy, especially amidst the pandemic.
The traditional paper-based forms are no longer the safest option. But QR Codes are here to save the day. Many marketers use QR Code-based feedback forms to receive customer reviews.
People simply need to scan the QR Code and submit their ratings and comments. No need for them to fill out the paper-based forms that are shared across hands that touch them.
3. Share event details
Invitation cards have been the way to share event details traditionally. It could be a formal event such as a conference or workshop or an informal event such as a birthday party.
To make this process better and safer, QR Codes are being used rampantly. These are called—Event QR Codes. You can add both multimedia and textual details to them. For example:
- Banner images
- Introductory or teaser videos
- Description
- Social sharing buttons
- Website links
- Button to help guests RSVP easily
Isn’t that amazing?
Event the conventional invitation cards don’t help you share as many details. But a QR Code helps you create a mobile-optimized landing page with as many details as you want.
4. Share contact information
Business cards are the first thing we think of when required to share our contact details. However, the pandemic has created a need for even business cards to go contactless.
A Vcard QR Code helps you do it easily. In fact, it is even better than the traditional business card in many ways. How?
First, it allows you to add as many details as you want. For example, your name, company, email, address, profile picture, description, social media handles, web links, files, etc. No need to worry about packing all the important information in limited printing space.
Second, it increases the likelihood of people actually saving you as a contact. How?
When you give your business card to someone, saving your contact becomes a task for them. They have to pull out their smartphone, open the contacts app, type all your details tediously, and finally hit save.
This is a long process. And while some people may do it, the others won’t bother. But a QR Code makes the entire process smooth and quick.
They just need to scan the QR Code to see all your details. In addition, they see the Save as Contact button. They simply need to click on it to add you as a contact. No need to manually type anything. And the easier the process, the better the conversions.
These are only some of the ways marketers use QR Codes as contactless marketing technology. You find out more of them here.
B. Digital marketing channels
Digital marketing needs no introduction. It is one of the most sought-after marketing channels across the world today.
What makes it appealing is the fact that it helps you attract a highly targeted audience. Also, almost everyone today has access to electronic devices. For example, smartphones, tablets, and PCs. Hence, it becomes easier for you to reach out to your audience in no time.
Notably, the evolution of digital marketing is continually driven by the development and adoption of modern marketing tools that not only broaden the horizons of customer engagement but also redefine the strategies for capturing and maintaining consumer interest.
Here are some of the best channels of digital marketing that marketers love:
1. Content
Content marketing is an amazing way to attract customers while solving their problems in a genuine way. That’s why most businesses today rampantly produce helpful content in the form of blog articles and videos.
All you need to do here is—create high-quality content coupled with thorough keyword research. Incorporate AI Content Generator to create content and streamline your SEO efforts.
Genuine content coupled with SEO optimization can take your ROI to great heights. To assist both of these, a combination of tools such as SEMRush, and Pagespeed Insights can be really helpful.
2. Social Media
This is yet another popular channel of digital marketing. Platforms such as Facebook, Instagram, LinkedIn, and Twitter can help you reach the masses. To get started, you need to create an up-to-date profile for your business.
Next, you can reach out to your audience in two ways. The first is by producing fresh content regularly and adding relevant hashtags with it. This would help you gain engagement and followers organically.
The second is by running paid ads. You can choose audience targeting as per your industry and audience interests. This helps show your ads to a huge base of potential customers in no time.
3. SEO-optimized website
If you have a website, you’d want as many relevant people as possible to visit it. And optimizing it for SEO is the key to doing it.
SEO (Search Engine Optimization) means optimizing your website for search engines. It helps improve the rankings of your website for relevant search terms. Moreover, SEO optimized site needs an SSL certificate that secures the data between the server and the browser.
Some businesses choose to enhance their website’s visibility by paying for SEO services, which can further boost their rankings in search engine results. SEO includes a big part of link building via integrating backlink management tools and creating content.
If you engage in link building, you should weigh outsource vs in-house link building services before getting started.
And when that happens, your website becomes more discoverable for people looking for relevant services on the web. You can also hire a reputable agency to increase online brand visibility.
C. Augmented Reality and Virtual Reality
Technologies such as QR and VR have been around for quite some time now. And if you have some budget to spare, these can be your way to go.
They can help create interactive experiences for your audience. And nothing beats that in invoking the audience’s interest in your business.
In fact, displays and stores powered by AR and VR are known for gaining high audience-engagement rates. And that’s what marketers love, right?
These are some of the ways how contactless marketing technologies can be used by marketers. When used the right way, they cannot only help make your business processes safer but also better in many ways.
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