Marketers have a love-hate relationship with QR Codes. Some say that they don’t work. But we differ. According to Scanova’s data, our users alone attracted 52,448,365 QR scans in FY…
Gautam Garg leads Trycon, a leading provider of B2B SaaS products including Scanova. Under his leadership, Scanova has become essential for marketers worldwide, offering advanced tools for creating, managing, and optimizing QR Codes. Gautam's 11 years of specialized experience in QR Codes have made him a key advisor for global brands, helping them execute successful campaigns. A regular contributor to the Scanova Blog, he shares insights on QR Code applications and digital marketing trends, empowering professionals to leverage this technology effectively.
SmartLabel is an initiative by US food, beverage, and consumer companies. It aims to promote transparency about their products. Through this initiative, participating companies will add a SmartLabel QR Code…
If you are manufacturing products, then you probably use barcodes to allow inventory tracking and management. While a barcode works okay, it has its limitations. QR Code is the new…
A wedding is one of the most important events in one’s life. Each wedding comes with a lot of drama—venue, gifts, guests, gala, and invitations. The invitation card is your…
You are a part of a food and beverage company. And part of your job is to package products that your company manufactures. You know that product packaging is one…
With Thanksgiving around the corner and Black Friday sales beginning this week, holiday shopping season has arrived. Year after year, retailers have been successful in attracting customers with heavy discounts….
Restaurants, retail brands, and taxi service providers regularly hand out discount or deal coupons as part of their promotions. But now that everything is going mobile, printing and managing paper…
With the advancement of smartphone technology, an expansion in digital marketing has been observed over the years in India. Of the many strategies involved, QR Codes have shown exponential growth in…
Say you’re an author and you want to engage readers via your books. So you decide on adding images to make your text more captivating. Or assume you’re a product…
Say you have launched a new music album. And you are now promoting it across various channels. Since print media is one of the best marketing channels, you want to…