As per Financial Express, Indians are planning to spend 36% more this Diwali.
‘’A famous economic principle by Alfred Marshall goes—when demand increases, supply follows suit.’’
That said, it’s time for marketers and businesses to gear up for the festive holiday sales.
Want to know how?
Well, the Diwali festive season is for celebration, creating great memories, extravaganza shopping, and gift exchange.
This, in turn, brings opportunities for businesses to surge their sales through creativity and innovation.
Oh, these days, when marketers talk about creativity and innovation, QR Codes are taking center stage.
QR Codes bridge the gap between the phygital world for brands and customers interactively.
Interested in finding out how? Stay tuned till the end to learn and leverage the trending secret sauce recipe.
A. Diwali QR Code
Diwali is a five-day Hindu festival celebrated all over the world.
A five-day celebration means buying new clothes for each day, gifts for their loved ones, adorning houses, hosting Diwali bash parties, and a lot more.
This means consumers will spend more on these days than on others.
Brands are on a continuous lookout for sealing new ways to join the target audience’s day-to-day lives.
After all, festivals help brands connect emotionally and celebrate joyous moments together.
Let’s understand this better with some real-life Diwali QR Code examples.
B. Real-life Diwali QR Code promotional campaigns to learn from
1. Play safe with green cracker QR Code
In 2023, the governments of various states in India made it mandatory to sell only green crackers amid an increase in air pollution.
This campaign aimed to promote environmentally friendly Diwali by selling green crackers.
Now, you must be curious to know what Green Crackers are.
As per Economic Times, Green crackers are defined by the CSIR-National Environmental Engineering Research Institute (CSIR NEERI) as firecrackers with a smaller shell, no ash and/or additives such as dust suppressants to reduce emissions, especially particulate matter.
Image source: Hercircle
They emit fewer harmful pollutants than traditional firecrackers.
West Bengal made it mandatory to use green crackers for Diwali. Punjab, Jharkhand, and Karnataka followed suit.
These QR Codes come up with a certified green logo – CSIR NEERI.
When scanned, the QR Code redirects users to CSIR NEERI, confirming that the product meets environmental standards.
As a result, the Green Cracker QR Code resulted in 30% less pollution compared to the traditional crackers.
Campaign Insights:
Encourage a shift towards sustainable celebrations: Helped the government reinforce the message that traditions can be preserved without compromising the environment
Long-term environment impact: Educated the consumers about the increase in air pollution and how it can be controlled by shifting towards Green Crackers
Verification of authenticity: The addition of CSIR NEERI logo to the QR Code helped in counterfeit products, build trust and transparency for consumers
2. Is Baar Diwali Sabki Hai campaign by Roadcast
In 2023, Roadcast, India’s leading innovator in automotive technology, came up with a combat solution for the double-parking issue during Diwali.
They launched a campaign called—Is Baar Diwali Sabki Hain.
Image Source: Roadcast
The campaign’s centerpiece was to say goodbye to the inconveniences of parking mayhem via QR Codes.
They allowed the users to download their app, generate a QR Code, and affix it to their vehicle.
This QR Code approach helped vehicle owners contact each other without sharing personal information.
Campaign Insights:
Privacy-first approach: Vehicle owners could interact with each other through the QR code without sharing personal information like phone numbers
Innovative brand image: Addressing real-world issues helped the brand position itself differently from the other brands as a company that can merge practical technology with day-to-day challenges
Enhance festive experience: Focused on real-life problems, provided a way to make the Diwali celebrations more enjoyable and less stressful
3. This Ad is My Store campaign by Cadbury
When Indians think of Diwali and Diwali gifts, Cadbury is the first brand that comes to our minds.
It has become a part of our festive celebration with its famous tagline – Khushiyon ka tyohar hai, kuch meetha ho jaaye!
Well, it would be safe to say Cadbury is the GOAT of Diwali Campaigns.
In 2023, Cadbury Celebrations took the lead by using tech and innovation.
Source: Cadbury
Every Cadbury Celebration ad had a unique Diwali QR Code. It would connect you to a small business owner.
They followed an approach of give and take over benefiting only them as a brand.
The QR technology connected with 1 million+ unique shoppers. It linked them to small business owners who may be less social media savvy.
Campaign Insights:
Empathy and community focus: Cadbury took an entrepreneurial step to help small businesses connect with potential consumers and make their Diwali special too
Enhanced consumer engagement: Implementation of a QR technology led users to interact with Cadbury, rather than passively watching them
Strengthened brand affinity: The campaign made them more inclined towards a community-focused approach with both emerging brands and consumers
4. Celebrate Diwali with Alia Bhatt campaign by Vadilal
Vadilal is famous for its ice cream and food in both India and USA.
In 2024, they came up with a campaign to wish the global users by adding a personal touch.
They used a celebrity as the face of their campaign.
But, to make their campaign more engaging and full of surprises, they merged QR and AR technology.
Source: Vadilal
Once scanned, users have to point the camera at any Vadilal’s heart logo (It can be from Google, too).
After Vadilal’s Diwali QR is scanned, the users through AR could receive a personalized wish from Alia Bhatt.
Campaign Insights:
Driving sales and product interaction: The requirement to scan Vadilal’s heart will urge consumers to buy its products to scan a heart and get a personalized wish from Alia
Increased brand visibility: QR Code being accessible from their social media platform helped them raise awareness of the Diwali QR campaign across the globe
Strengthened brand affinity: The campaign made them more inclined towards a community-focused approach with both emerging brands and consumers
C. Other creative Diwali QR Code campaign ideas
Well, by now, you must’ve got a fair idea of how famous brands leveraged QR Code technology in the Diwali season.
What if we tell you there are more creative ways to incorporate QR Codes into your Diwali celebration?
Here are a few ways you can leverage QR codes for your Diwali campaigns:
1. Interactive rangoli design
When we say Diwali, the first creative thing that pops into our mind is rangoli.
These days, rangoli creation is more than the usage of colors and stencils.
It has become a talent show and a chance to flex your creativity. Even rangolis has taken a tech-savvy twist.
Back in 2022, a man from Mumbai created a rangoli and, in the center added a QR Code to it.
Source: Hindustan Times
After scanning, the audience was redirected to a YouTube video of Jethalal singing a Happy Diwali song.
This Instagram post attracted 127K likes.
2. Festive recipes
Imagine this: You’re giving out Diwali snacks and sweets. They link to exclusive recipes for the dishes.
This encourages people to try the favorite recipe that they ate from a Diwali gift box.
Brands can use a Document QR Code to share the recipe.
This initiative can help brands foster a sense of togetherness and culinary exploration.
3. Product packaging
Say you’re a B2B or a B2C company and you’d want to give your audience a Diwali exclusive gift card coupon.
After all, everyone looks for surprises in the festive season.
Businesses that nurture their bond with loyal customers can reward them with a coupon with a personalized message.
Coupons help brands bring a smile to their customers’ faces and push users to make new purchases.
With a Coupon QR Code, customers don’t have to remember a code.
You can create a Diwali-themed coupon code to attract scans and offer a sparking discount.
It could be— Scan To Get DIWALITREAT- Up to 50%OFF.
You can promote your Diwali offers through social media, email or WhatsApp campaigns, or in-store signs.
In this way, you can make their game easy.
Users would have to take their phones out and scan a coupon code.
This will help you promote your Diwali offer amongst your customers.
Subsequently, create an urgency factor amongst the audience and boost your sales.
Scanova Insight: Users who created a Coupon QR Code using Scanova attracted 689.12 scans per QR Code.
4. Digital invitations
Assume you’re hosting a Diwali party; you must be seeking out a way to share the event details or allow guests to RSVP.
You wouldn’t want to miscount the party attendees, right?
To do it, you can turn your old traditional invitation card into a digital invitation card.
Event QR Codes can help you do the same.
Integrating an Event QR Code can help you update your guests with last-minute event updates.
Moreover, allow your party attendees to view the event details and RSVP for the event.
This helps you avoid running short on guest space and food.
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D. How Diwali QR Codes can enhance your celebrations
You may wonder how Diwali QR Codes can help marketers beyond just sending wishes.
Let’s say you’re starting a Diwali campaign this year.
You’re likely searching for new ways to reward your audience or boost your sales this season.
Besides sending personal wishes, QR Codes offer much more.
Curious to know what’s in for you? Let’s get started.
1. Update Diwali campaign details anytime
Visualize this: You are running a Diwali marketing campaign to promote offers.
You may want to update the offer details after a while. For example, you might want to change the discount percent, add a timer, or update the terms and conditions.
Now, creating a new QR Code would be a tiresome task.
To solve this problem—Dynamic QR Codes come into play.
These codes allow you to update the QR content anytime in the future.
With Dynamic QR Codes, you would not need to re-print your QR again.
Easy to manage, right?
Saying that it’s a value for time, effort, and money, too.
Scanova Insights: Nearly 98% of QR Codes created are dynamic QR Code.
2. Custom design Diwali-themed QR Codes
In the above examples, did you notice the QR Code in Alia Bhatt’s hands during the Celebrate Diwali with Alia Bhatt campaign? That’s a Custom QR Code.
A Custom QR Code helps you create a branded QR Code and maintains your print media aesthetics.
With a Custom QR Code, you can give a personal touch to your QR by adding a logo or background color or putting a frame with a call to action.
Moreover, to make your QR Diwali-themed, you can do the following:
- Custom frame: Add Diwali-theme border colors to your QR Code to bring a festive vibe
- Icon: You can enable a Diwali mode by adding Diwali-specific icons such as lantern, diya, cracker, and so on.
- Color scheme: Match the Diwali-theme QR Code with Diwali colors like yellow, orange, pink, or purple
This will help you make your QR of Diwali festive theme.
Thus, enabling a custom design feature can help you attract your audience better compared to the traditional black-and-white QR Codes.
Scanova Insight: In FY 2023-24, patrons who enabled the Custom QR feature attracted 6,037,931 QR scans.
3. Reward your loyal customers this Diwali
Say you are from a B2C Industry and want to reward your loyal customers with upcoming offers.
Now, to notify them, you would be required to get their details.
Considering your audience type, you can run either email marketing or a WhatsApp push notification campaign.
You can add a QR Code to your store with a call to action—Become a Member to unlock offers.
By enabling a lead generation feature of a QR Code, you’d be able to track the users who join in.
Thus, this, in turn, can help you understand your audience better and make data-driven business decisions for your future campaigns.
4. Track your Diwali marketing campaign
Imagine you are running a Diwali marketing campaign. You want to track its performance.
After all, analyzing the campaign performance can help you strategize better.
Well, did you know that you can track QR Codes, too?
Yes, you can track your QR campaign performance for deeper insights.
For instance, you want to track scans, devices, operating systems, locations, time, and so on.
It covers all the marketing metrics a marketer can think of.
These insights can help you track your audience and gain deeper insights.
With insights, tracking location can save your budget. So, place QR Codes only where your campaign worked.
The scan’s time and days can help you run campaigns only on the days that worked.
Thus, this, in turn, can help you make better data-driven decisions for your future campaigns.
E. How to create a QR Code for Diwali using Scanova
Diwali festive shopping season is around the corner.
You would want to create a QR Code to make this Diwali a Digital Diwali.
Let’s get you started with the quick steps to create a Diwali-theme QR Code:
1. Log in to Scanova from any browser
2. Say, from the various QR Code categories available, you want to create a Website QR Code to boost festive traffic on your website
3. Now, you can copy-paste the website URL
4. On the next page, give your QR Code a name to avoid any confusion
5. Then, you will see a QR Code image on the right side of your screen. Under that, there will be an ‘edit’ icon to Edit the QR Code design. You can use it to customize your Diwali QR Code
Pro tip: Update the QR Code design with custom elements like logo, background, or frame to bring a Diwali spark to your QR Code
6. After finalizing the design, click on Update Changes and then Download
7. Now, a pop-up will prompt you to sign up for a 14-day free trial. (Don’t panic, no card details are needed) You can now download your QR code
8. At last, choose the QR Code image format and size. Then, click Export. Voila, you’re ready to promote your Diwali-theme QR Code
F. FAQ: Diwali QR Codes
1. How effective are QR Codes in ensuring the authenticity of green crackers?
QR Codes these days have become headline-grabbers, and businesses use them to promote environmental causes as well.
As mentioned above, in 2023, the government of India made it mandatory in some states to incorporate QR Codes.
Thus, this helped the government in many ways:
- Educating consumers of green crackers
- Counterfeit duplication of cracker labeling
- Reduce air pollution
Diwali QR Codes helped the government verify green crackers. Moreover, ensured all cracker providers met the standards.
2. How can QR Codes be used to enhance Diwali gift-giving experiences?
These days, QR Codes add a digital layer of excitement. People scan a QR Code to know what’s hidden for them.
Some of the unique QR Code gift-giving ideas are:
- Hidden message with a QR Code
- Personalized photo gallery
- Digital recipe card
- Gift card access
- Interactive games
- Customized e-greetings
Whatever use case you think of, QR Codes add a digital spark to your festive celebrations.
Conclusion
To wrap this up, in the era of digitalization, QR Codes take the leap. They are leaving no opportunity to become a part of our daily lives with their versatile nature.
From personalized Diwali wishes to surprise gift cards, QR Codes can help you make your Diwali—Digital Diwali.
If you’ve read this far, you are all geared up to make your Diwali campaign a success.
The post was very good, I appreciate how you explain it, Keep the posts coming! Very good talent.
Hey Akhila,
We are glad you find the article helpful!