Dynamic QR Codes

Take complete control of all your campaigns with Scanova’s Dynamic QR Codes by leveraging their unmatched flexibility, real-time editing, and powerful analytics

What are Dynamic QR Codes?

A Dynamic QR Code is a type of QR Code that allows users to change the linked content even after the code has been printed or distributed. This flexibility enables businesses to update their campaigns without needing to generate new codes. Dynamic QRs can also track scanning data and provide valuable insights into user interactions. Based on Scanova’s 2026 QR benchmarks report, between 94.6% and 99.5% of live codes across 4 industries (CPG, Hotels and Resorts, Food and Beverages, and Manufacturing) are Scanova’s Dynamic QR Codes, underscoring their increasing demand.

You can also enhance your campaigns with Scanova's Dynamic QR Codes.

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Customer scanning a Dynamic QR Code to view product details

How does a Dynamic QR Code work?

Dynamic QR Codes work by encoding a short URL (or redirection link) instead of fixed information. This allows you to change the content or destination of the QR Code without altering the physical code itself.

1

When the QR Code is generated, the QR Generator tool creates a unique short URL and stores it on a server. This short URL is what gets embedded in the QR Code pattern visible to users.

2

When a user scans the QR Code with their device, they are directed first to this short URL. The server then instantly redirects the scan to the current destination or content linked to that short URL, such as a webpage or document.

3

As the destination is managed on the server—not hardcoded into the printed QR Code—the content or URL linked to that QR Code can be updated at any time, even after the QR has been printed or distributed.

How to create a Dynamic QR Code using Scanova?

Follow simple steps to create Dynamic Codes using Scanova

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1
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Pick Your Route

Log In to Scanova. Click Create QR Code, then choose Quick Code, Build a Page, or AI Studio depending on what you want the scan to do.

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2
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Enter Content

After selecting a category, enter the required information like location, website URL, documents, and contact information. Click on continue.

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3
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Create QR Code

Add QR Code name and tags (optional). Choose a QR Code type: static or dynamic. If you select Dynamic QR Code, you can enable advanced settings like password protection and lead generation. Once done, click on Create QR Code.

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4
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Test & Download

After QR Code creation, you can directly test and download it or customize the code as per branding needs and then download it.

Create Dynamic QR Codes

What is the difference between Dynamic and Static QR Codes?

This comparison will help you understand the difference between Static and Dynamic Codes

Parameter

Dynamic QR Codes

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Static QR Codes

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Editability
Dynamic QR Codes are URL-based QR Codes that can be edited anytime as they don't store the target content directly. Instead, a redirecting URL is used to store the actual content. Linked content can be changed without reprinting the QR Code.
Static QR Codes are non-editable because they store the target content directly. Once generated, linked content cannot be edited.
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Trackability
Dynamic QR Codes are trackable. You can monitor and analyze crucial scan analytics metrics like number of scans.
Static QR Codes are non-trackable. This makes it difficult to analyze QR Code performance.
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Additional Functionalities
Dynamic QR Codes have several useful functionalities like lead generation, QR Code scheduling, and exact GPS location of scan
Static QR Codes do not provide any additional functionalities
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Pricing
Dynamic QR Codes will work only with an active subscription. See our Dynamic QR Code pricing to choose a suitable plan that meets your requirements. You can always try the 14-day free trial before choosing a plan.
Once generated, Static QR Codes don't require an active subscription to function. You can create Static QR Codes using Scanova’s Free QR Code Generator.

Note: You can’t create Static QR Codes during the 14-day free trial.
Dynamic QR Codes
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Static QR Codes
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Editability

Dynamic QR Codes are URL-based QR Codes that can be edited anytime as they don't store the target content directly. Instead, a redirecting URL is used to store the actual content. Linked content can be changed without reprinting the QR Code.

Static QR Codes are non-editable because they store the target content directly. Once generated, linked content cannot be edited.

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Trackability

Dynamic QR Codes are trackable. You can monitor and analyze crucial scan analytics metrics like number of scans.

Static QR Codes are non-trackable. This makes it difficult to analyze QR Code performance.

Feature Icon
Additional Functionalities

Dynamic QR Codes have several useful functionalities like lead generation, QR Code scheduling, and exact GPS location of scan

Static QR Codes do not provide any additional functionalities

Feature Icon
Pricing

Dynamic QR Codes will work only with an active subscription. See our Dynamic QR Code pricing to choose a suitable plan that meets your requirements. You can always try the 14-day free trial before choosing a plan.

Once generated, Static QR Codes don't require an active subscription to function. You can create Static QR Codes using Scanova’s Free QR Code Generator.

Note: You can’t create Static QR Codes during the 14-day free trial.

Join 10,000+ businesses that use the best Dynamic QR Code Generator to power their campaigns

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Why use Scanova’s Dynamic QR Code?

Dynamic QR Codes allow you to manage what your customers see and track what they do

Screen displaying an editable webpage from scanning a dynamic QR Code, with customizable URLs, videos, images, and text.

Flexible Content Editing

Update the content behind your QR Codes as often as needed without reprinting or redistributing materials. Share new promotions, documents, videos, or website links instantly, and save significantly on printing expenses.

A man monitoring dynamic QR Code's scan metrics with visual data for scans by location, time, total scans, new visitors, and more.

Dynamic QR Code Tracking

Gain deep insights into customer behavior by tracking every scan by date, time, location, device, browser, and operating system. Use actionable analytics to measure campaign success, identify trends, and refine your strategy for maximum impact.

Example showing brand enhancement with custom URL hashes or short URLs, replacing Scanova redirects using dynamic QR Codes.

Custom URLs

Customize the short URL your audience see when they scan a Dynamic QR Code. Using custom short URL, your QR Codes will be encoded with say https://wonderdough.com/menu instead of https://scnv.io/ABCD.

Two smartphones showing tailored landing pages via dynamic QR Codes: a business card and a custom page for more engagement.

Tailored Mobile Landing Pages

Create and link fully personalized, mobile-optimized landing pages directly to your QR Codes. Drive targeted engagement with pages designed for product launches, surveys, event sign-ups, lead capture, and more. Pages are assembled block by block, so the layout can change without rebuilding the page.

A bulk generation job creating 840 Dynamic QR Codes in one run and routing them into foldersFoldersBrand A2,410 codes500 ml · EU840500 ml · US7121 L · EU558Brand B1,180 codesBy brand, SKU and marketBulk generation job840 codesRouted to 500 ml · EUFolder-level analytics forbrand reporting

Bulk Generation

Effortlessly generate large volumes of Dynamic QR Codes, each with unique content, in one go. Whether you manage personalized promotions, employee IDs, product packaging, or event tickets, this feature automates and streamlines the process, saving you valuable time and effort.

User scanning dynamic QR Code and entering password to securely access sensitive documents such as bank statements.

Enhanced Security

Keep your Dynamic QR Code campaigns protected with advanced security features. Add password protection to restrict access, ensuring only authorized users can view your content and safeguarding sensitive information from unwanted scans.

Two smartphones displaying dynamic QR Code campaigns: one showing a deactivated QR and the other an activated one.

QR Code Scheduling

Automate your campaigns by scheduling Dynamic QR Codes to activate or deactivate at a set date and time, or after a set number of scans. Perfect for time-sensitive campaigns, limited-time offers, and event access without any efforts or checks. You can also reactivate them anytime.

User scans a dynamic QR Code, fills out a lead form, and avails a special McDonald's offer, generating a business lead.

QR Code Forms

Collect quality leads from every scan with fully customizable forms linked to your QR Codes. Choose from 15 input types, match your branding with preset themes, customize styles, and get responses delivered instantly via email or Slack, along with built-in analytics to track conversions.

A QR Code that still scans but opens an unpublished draft, and the Health Center list naming the cause and the scans each issue affectsDraftnot publishedStill scansNeeds attentionUnpublished draft4,120 scans affectedSchedule ended1,860 scans affectedForm missing640 scans affectedRanked by traffic, not by date

Know when QR Code stops working

A Dynamic QR Code that has slipped past its schedule, lost its linked form, or is serving an unpublished draft still scans. However, it no longer functions or links to your content. Scanova's QR Code Health Center checks every code in your account and lists the ones needing attention, ranked by the traffic each problem affects.

Top choice of global brands like Amazon, AT&T, Nestle, and Walmart

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Who is using Dynamic QR Codes?

Scanova’s internal data indicates a 300% growth in QR Code creation in recent times

  • bg productsShampoo and conditioner bottles with QR Codes, showcasing QR Code solutions for detailed product information.

    CPG

    Dynamic QR Code is a powerful tool for the CPG industry to enhance customer engagement and marketing strategies. Brands can incorporate QR Codes on product packaging to share detailed product information, promotional offers, loyalty programs, boost social media engagement, and track consumer behaviour for insights. Hy-Clor used Scanova’s QR Codes on product packaging to achieve 180k+ scans and optimize their content strategy on DIY pool and spa care tools.

  • bg retailClothing store banner with a QR Code for downloading the app, enhancing accessibility.

    Retail

    Dynamic QR Codes can significantly enhance customer interaction and marketing efforts in the retail industry. Retail stores can incorporate QR Codes get feedback and collect valuable insights. Scanova’s Dynamic QR Codes allow retailers to track scanning activity, enabling them to measure campaign success and refine marketing strategies based on user behavior. AutoZone used Scanova’s Dynamic QR Codes to get over 12 million scans, boost app downloads, and more.

  • bg business cardBusiness card of Thomas Smith with a QR Code linking to a digital business card for seamless networking.

    Digital Business Cards

    Dynamic QR Codes have made networking easy through digital business cards, offering a tech-savvy and efficient way to share contact information. Professionals can use Scanova’s digital business cards to share contact details with just a scan, edit content anytime, track engagement, personalize design, provide portfolio links, and much more. This also gives them a more professional look while maintaining brand identity and eliminating all reprinting costs.

  • bg restaurantA device scanning a QR Code at a restaurant to access menu, feedback, and options.

    Hospitality

    In the hospitality industry , Dynamic QR Codes are revolutionizing customer service. Restaurants and hotels can utilize QR Codes for sharing menus, collecting reviews, providing easy access to offers, and much more. Scanova’s Dynamic QR Codes facilitate easy updates to menus or promotional offers, ensuring that guests always have access to the latest information. This flexibility not only improves customer satisfaction but also enhances operational efficiency.

  • bg non profitsCharity For Humanity event poster with happy volunteers and a QR Code for volunteer registration with the NGO.

    Non-profits

    For non-profit organizations, Dynamic QR Code is a powerful tool for outreach and fundraising. They can be used to share information about the initiatives, facilitate donations, provide event details, register volunteers, and much more. Scanova's Dynamic QR Codes enable non-profits to track engagement metrics, helping them understand donor behavior and optimize campaigns. This data-driven approach strengthens donor relationships and boosts overall fundraising impact.

  • bg real estateReal estate promotion poster featuring a house and QR Code for accessing property details and location.

    Real Estate

    Dynamic QR Codes are transforming the real estate sector by providing potential buyers with immediate access to property details. Real estate agents can use QR Codes to share property details, conduct virtual tours, schedule property visits, and much more. By utilizing the tracking capabilities of Scanova’s Dynamic QR Code, real estate professionals can analyze scan and customer behavior and tailor their efforts accordingly.

  • bg educationA science book links to a photosynthesis video, offering students quick and interactive resources via a QR Code solution.

    Education

    Educational institutions are leveraging Dynamic QR Codes to enhance learning experiences. They can use Dynamic QRs to provide course material, share event information, conduct digital assessment tests, and much more. Scanova’s Dynamic QRs allow educators to update content easily, ensuring that students always have access to the latest information. This flexibility makes teaching more efficient and keeps the learners consistently engaged.

  • bg healthcareA medicine box with a QR Code links to an updatable dosage guide on a smartphone, showing how healthcare providers share patient information.

    Healthcare

    Dynamic QR Codes are streamlining patient care and communication in the healthcare industry. Hospitals and clinics can use QR Codes to share appointment scheduling links, provide instructions, direct patients to hospital/clinic health records, and much more. Scanova’s Dynamic QR Codes allow healthcare providers to directly communicate with patients, update information instantly and track patient engagement, improving service delivery and outcomes.

Get desired results for your business with the best Dynamic QR Code Generator in the market

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Scanova’s Dynamic QRs are ideal for any business or professional with a QR Code use case

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Businesses of all sizes looking to gain insights into customer behavior, enhance strategies, and engage their customers better

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Educators and institutions wanting to share interactive learning resources

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Non-profits aiming to increase outreach and donations

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Marketers looking to enhance their campaigns (both print and digital), engage with target audience, and generate leads

Most brands in the world trust Scanova QR Code Generator

“The simplicity of this tool makes it easy for even non-tech users”

Easy to use and achieve successful outcomes with Scanova. The simplicity of this tool makes it easy for even non-tech users. Scanova solves the concern of tracking websites and data sheets efficiently.

Caitlyn Duffy
Caitlyn Duffy
Large Format Sales District Leader
PepsiCo
Caitlyn Duffy
Caitlyn Duffy
Large Format Sales District Leader | PepsiCo
PepsiCo

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Enjoy unparalleled data security with ISO/IEC 27001:2022, GDPR, and SOC2 compliance

ISO Certification Badge, symbolizing our commitment to high-quality QR Code solutions and industry standards.
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5 pro tips to keep in mind while using Dynamic QR Codes

1

Leverage editability

One of the biggest advantages of Dynamic QR Codes is the ability to change content without reprinting the code. Use this flexibility to run A/B tests, update linked content or correct errors without additional printing costs.

2

Use scan tracking and analytics

Track how often, when, and where your Dynamic QR Codes are scanned. Use these insights to understand audience behavior, measure campaign performance, and optimize future engagement strategies.

3

Set up UTM parameters for better attribution

Add UTM parameters to the URLs linked through your Dynamic QR Codes to help you identify exactly where your traffic is coming from. Track key details like campaign name, traffic source, medium, and more. This allows you to identify high-performing channels and refine your marketing efforts.

4

Use password protection or deactivation settings

Protect sensitive content by enabling password protection. For time-sensitive campaigns, set expiration dates to disable access after a certain period, keeping your content fresh and secure.

5

Customize design without sacrificing functionality

Use brand colors, logos, frames, and more to enhance recognition while ensuring that the code remains easily scannable. Avoid overly complex designs that might interfere with QR Code readability.

Frequently Asked Questions

Get quick answers related to Scanova’s Dynamic QR Generator

What is a Dynamic QR Code?

A Dynamic QR Code lets you edit the linked content—even after the QR has been printed or distributed—without having to recreate or reprint the QR Code itself. Instead of directly storing the final destination (like a website or document), a Dynamic QR Code stores a short URL that redirects users to your chosen content.

What is an example of a Dynamic QR Code?

An example of a Dynamic QR Code is a QR Code on a restaurant menu that links to an online menu page. If the restaurant updates its offerings or prices, they can change the URL or content connected to the QR Code—without having to reprint the code itself. When diners scan this QR Code, they are always directed to the current and correct information.

Can I get a Dynamic QR Code for free?

Yes. You can create up to 3 Dynamic QR Codes in the 14-day free trial. Note: Dynamic QR Codes will stop working once your free trial is over. You will need a subscription to keep these QR Codes active.

What is the difference between a Dynamic QR Code and a normal QR Code?

A Dynamic QR Code is an advanced type of QR Code that differs significantly from a traditional Static QR Code by allowing real-time content editability. Unlike Static QR Codes, which permanently embed content that cannot be changed after creation, Dynamic QR Codes encode a short URL that redirects users to a destination that can be updated anytime without altering the QR Code itself. Dynamic QRs allow scan tracking while Static QR Codes are non-trackable.

Are Dynamic QR Codes safe?

Dynamic QR Codes are generally considered safe, especially when created and managed using reputable QR Code Generators like Scanova. They incorporate several advanced security features such as password protection and QR Code Scheduling, which collectively help restrict access and protect sensitive information. Scanova is GDPR, SOC2, and ISO 27001:2022 compliant, which further ensures data security.

Do Dynamic QR Code expire?

Yes. Dynamic QR Codes will work only with an active subscription. Once your subscription plan expires, Dynamic QR Codes will stop working.

How can I customize my Dynamic QR Codes?

You can customize your Dynamic QR Codes by adding a brand logo, using frames, changing eye & data patterns, editing colors, and much more.

What type of content can I link to Dynamic QR Codes?

You can add location, website URL, images, app store links, audio files, documents, contact information, social media links, and much more. The content you link depends on the QR Code category you have chosen.

How to create a Dynamic QR Code?

After you have logged in to Scanova, select a QR Code category for your use case and enter the required content. After entering the content, select whether you want your QR Code to be static or dynamic. Once done, click on Create QR Code.

Can a Dynamic QR Code be printed?

Yes, a Dynamic QR Code can be printed. Once you have generated a Dynamic QR Code using Scanova, you can download the image in both raster (PNG and JPEG) and vector formats (SVG, EPS, PS, and PDF).

Can I change a Dynamic QR Code to static?

No, you cannot convert a Dynamic QR Code into a Static QR Code, or vice versa. This is due to the fundamental technical differences between the two types. Dynamic QR Codes encode a short URL, while Static QR Codes directly embed the destination data (such as a website or text) within the code itself.

Are all QR Code scans from real people?

All QR Code scans need not necessary be from people. Crawlers, link preview tools, and monitoring services fetch the destination URL and register as scans on any Scanova Dynamic QR Code shared publicly. Scanova flags this as Bot traffic and lets you exclude it from analytics with one filter.

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