Print media is a traditional method of promotion. And the good news is despite many digital channels of marketing, print media continues to hold its ground strong.
While digital promotions are great in terms of audience reach and actionability, their attention span is low. And why not?
We see many ads and promotions on our social media feeds, search engine, etc. all day long. But how many of them do we remember? Not most of them, right?
On the contrary, print media certainly has a far better attention span. Hence, many marketers still like including print media in their marketing mix.
And you’re planning to do so too. You want to run campaigns using flyers. But here’s the deal—you want to add a QR Code to your flyers.
QR Codes are an amazing way to transition your offline audience to digital content. That way, they help you leverage the best of both the physical and digital worlds!
In this article, we’ll discuss how a QR Code can be used on a flyer and a lot more. Keep reading.
A. How a QR Code can make your flyer better
While there are endless ways, we’ll discuss the top five among them. Let’s get started:
1. Drive people to digital content
Do you want your audience to visit your website, watch a video, or fill out a form?
Then you’d want to take them to the desired web link using the flyer. So rather than simply adding the web link on your flyer, add a Website URL QR Code.
As the end-users scan it, it will take them to the required webpage. No need for them manually type the link.
That means a simplified user journey for your audience. And that’s the key to improving your campaign’s performance.
Do you have an active social media account that you’d like to drive followers to? Great!
Many businesses (small and big) leverage social media to engage with their potential customers to drive sales. And why not?
Audiences across all age groups actively use social media today. Hence, it becomes an excellent platform to showcase your services as they scroll through their feeds.
But gaining targeted followers is not that easy. You need to make sure you reach out to the right audience, at the right time, and in the right way.
And QR Codes offer you the right way. How?
A Social Media QR Code on a flyer can help you achieve desired results. As the end-users scan it, they see a landing page having button links to all your social media profiles.
They can then pick their favorite one to follow you. No need for them to manually search for your profile at all. Great, right?
3. Give away detailed information about your product or service
Does your campaign focus on generating sales for one of your products or services? Then you’d certainly add all the product-related details to the flyer.
But the problem is that a flyer only has limited space to accommodate the details. Even then, you can’t really add interactive content such as videos to it.
So a better way out is a Product QR Code. It helps you create a mobile landing page for your product information.
You can add images, text, video, files (documents), buttons, and a lot more. And the good news is that you don’t even need to hire a developer. You can do all of it yourself in minutes. It’s as easy as designing a picture with Canva!
When the end-users scan this QR Code, they see the landing page you designed. Hence, you can absolutely control all the details that you’d like to add or remove.
As mentioned earlier, print media alone isn’t enough to let you share multimedia content. While you can share some pictures, you can’t share videos, documents, audio, infographics, etc.
Similarly, for audio sharing, an Audio QR Code helps you out. And these QR Codes can encode multiple files. Isn’t that great?
While QR Codes can do a lot to make your flyers better, they have many other benefits too. Here are some of them:
B. How else can QR Codes help
1. Keep a close eye on your print campaign’s performance
Print media is not quite trackable on its own. While you can create flyers and even hand them out, you don’t really know how many people actually notice them.
In fact, you can’t even know how many people actually took the desired action for the campaign.
But not anymore! QR Codes help you monitor all these insights closely. Yes, QR Codes (the dynamic ones) are easily trackable.
That means you can see how many people scanned your QR Code. In addition, you can even see the number of scans in terms of:
- Geographical location
- Exact GPS location
- Handset used
- Browsers used
- User’s interaction with the content after scanning the QR Code
So the next time you run a print media campaign, make sure you track its success too!
2. Add life to your creatives
This one is pretty obvious. QR Codes make your creatives interactive for the end-users.
With just a simple scan (which is as simple as clicking a picture), end-users can access any form of content easily.
And if you’re a marketer, you’d know how important it can be. That’s because interactive content tends to have high engagement rates. And that’s what every marketer desires, right?
3. Design customized to your brand
If you’re adding a QR Code, it doesn’t really have to be black and white. Why? Because it offers you design customization.
That’s right. You can actually make the QR Code look branded to your business. To do it, you can:
- Add colors and modify the pattern of the QR Code’s eyes. These are the three large squares present at the corners
- Add colors and change the pattern of tiny squares present throughout the QR Code. This is called the data matrix
- Change the color of the background or even make it transparent
- Add a logo (as an image or text) in the centre
Alternatively, you can add an image to the QR Code’s background.
This way, QR Codes make it possible for you to blend them well with the overall design of your creatives.
4. Damage-free capabilities
Did you know that QR Codes can resist damage? Yes, they remain perfectly scannable even after being damaged by up to 30%.
A feature called error correction makes this possible. It adds additional rows of data modules to keep the QR Code scannable.
So the next time you work with a QR Code, do consider adding error correction to it.
Now that you’ve learned all the basics of how a QR Code can be useful for flyers, the next step is:
C. How to create a QR Code to make your flyer lively
You just need a QR Code generator that offers you the content category of your choice. Not sure what it means?
Say if you want to add documents, you must look for Document QR Code. But if you want the end-users to see a landing page, you should rather go for a service that offers Custom Page QR Code.
Did you know that there are actually over 30 content categories that QR Codes offer?
Well, once you know what content category you need, the next step is to find a suitable service provider. And to help you out here’s a readymade guide to compare the top players online.
To give you a brief using Scanova, here’s how you can proceed:
1. Go to Scanova and select a content category of your choice
2. Add the content and proceed to name your QR Code
3. As the next step, you can add design to your QR Code (optional)
4. Once you’re done with everything, hit the Download button
You’ll be asked to sign-up for a free trial. Don’t worry, you’ll not have to add your credit card details
5. Once done, you can proceed to download the QR Code in desired format and size
That’s it. You’ll then have a QR Code ready to be added to a flyer on any other promotional creative.
As a best practice, make sure you scan the QR Code and double-check if it’s working fine before rolling out any campaign.