QR Codes are great to connect users from offline to online media. But do you know what’s better? Dynamic QR Codes or Trackable QR Codes as they are sometimes called. If you are a marketer, you already know the importance of tracking the impact of your marketing campaigns and QR Code analysis allows you to do just that.

What is QR Code Analyzer?

QR Code Analyzer lets you know how many people scanned your QR Code. It records the scanning activity of your users and can provide you with meaningful data to assess the impact of your campaigns. This data can be used for optimizing the conversion rate of your campaigns.

How do I track my QR Codes?

You can track the scanning activity of your audience if your QR Code Generator has a QR Code tracking feature. Note that QR Code tracking is only possible with Dynamic QR Codes, which can store only URLs.

Scanova QR Code Generator allows you to create Dynamic QR Codes and track scans. No set up or coding is required. As soon as you create a dynamic QR Code, you can start viewing scan activity and analytics via visually-appealing infographics.

qr code tracking

 

qr code tracking

Screen Shot 2015-03-20 at 8.58.06 pm

How do I use the tracking data?

QR Code tracking tools typically provide the following useful information for every Dynamic QR Code:

  • Number of scans in a give time frame
  • Time and date of each scan
  • City and Country from where the code was scanned
  • Device of the user – mobile, tablet, or PC
  • Operating system of the device – iOS, Android, Windows, etc.

This data is invaluable as it gives you insights on:

  • Conversion rate of your advertisement/campaign
  • Targeting by geography to maximise conversion and minimise cost per lead
  • Optimizing usability of you landing pages by learning which devices and browsers are most commonly used by your audience

(Note for Scanova Premium Users: Did you know you can export the analytics data in spreadsheets for in-depth analysis and reporting?).

A shopping mall in Singapore ran a QR Code-based campaign, where four life-sized QR Code mascots were hired. Those who scanned the QR Code were taken to a contest promo-page that required the users to like the Facebook Page of the mall, VivoCity. The campaign received 8,618 scans and 4,400 new likes on the Facebook page. Thats a conversion rate of 51%.

qr code tracking

(Image and Data Source: Techinasia)

Did they achieve their target? Do they need to hire more mascots? Which days is the conversion highest? The marketing guys can now optimize this campaign because they have all the data they need.


Get Started with QR Code Tracking

Optimize the conversion rate of your campaign by analyzing scan activity of your next campaign
CTA scanova blog

Still have questions? Ask in the comments section below.

Gautam Garg is a Co-founder of Scanova. He is a QR Code enthusiast and a big fan of inbound marketing, CRO, and usability. When taking a break, he likes to travel solo and eat spicy food. Follow him on Twitter @GGarg88