Print marketing has been part of advertising since the early 18th century. Marketers used posters and billboards to share product information with their audience. With passage of time, print marketers…
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See latest posts about how QR Codes are used by marketers to engage their target audience
Nestlé KitKat has a history of working with Google. In 2013, they had the Google Android initiative. Then in 2015, it was the Google Youtube MyBreak initiative. In 2016, they…
.United States Postal Service (USPS) has a history of promoting QR Codes. It does this by running incentive campaigns every year. USPS believes that direct mail is still a relevant…
Marketers have a love-hate relationship with QR Codes. Some say that they don’t work. But we differ. We believe that QR Codes are an excellent way (and in some cases…
Restaurants, retail brands, and taxi service providers regularly hand out discount or deal coupons as part of their promotions. But now that everything is going mobile, printing and managing paper…
If you are a business, you probably have a website and an online sales channel that drives some or most of your revenue. But for many businesses, particularly in Education,…
Word-of-mouth marketing is king and online referral marketing is the jack of the trade. But is there a way you can employ referral marketing if the potential consumer is offline?…
We love discounts. Don’t we? After all, who doesn’t love getting as many discounts as possible on their purchases? The customer’s intent to make a purchase increases on seeing a…
You are probably a marketer and you run marketing campaigns. They could be to: 1. Promote your products or services2. Get people to visit your website3. Hand-out discount coupons to…
Like many other retailers in India, Shoppers Stop added a QR Code to its newspaper advertisement. Our team at Scanova decided to check if the advertiser had followed good practices…