Say you’ve a restaurant and you want to run a survey to learn more about your customers. Or how well your services are doing.
And you generally conduct it in either of the two ways:
First, you distribute paper survey forms to your customers. And ask them to fill it on-the-spot. Though, you do get responses handy by this method, it requires a lot of paper consumption.
Plus, you would then tediously have to analyse the results to get meaningful insights.
Second, you decide to create a survey form online and print the link on each paper bill you give to customers. Customers can type this link in their mobile browser and fill the survey form.
But the question is—will people really do that? Will they be willing to take out their phone, unlock it, open the browser, type the entire survey link, fill the form, and then submit their response?
Since this will need them to put both time and effort, many of them will simply skip doing it.
However, if you make it easier for them to access the form, you’ll see an increase in the number of responses. One way to do this is by adding a Survey QR Code to the bills.
QR Codes are actionable, trackable, and offer a sustainable solution to offline surveys.
A. QR Codes—all you need to know
A Survey QR Code, when scanned, will bring up the survey form. People can fill it and submit their response.
You can then analyse the recorded data to improve your services/products.
And by creating Dynamic QR Codes, you can track the scanning activity. That is, you can get analytical data based on date, city, district, browser, and device from where the QR Code was scanned.
In addition, you can also capture the data of the people who scanned the Survey QR Code. This is possible by enabling the ‘Lead Generation’ feature, which we will discuss in detail later in the article.
Lastly, you can add design to your QR Code by adding a logo or a background image. This will make the QR Code a point-of-engagement on your bills. And prompt people to scan it and fill out the survey form.
Now, you know that with QR Codes, your customers will be able to fill the survey form effortlessly. Let’s move on to tell how to create a QR Code for a survey.
B. How to create a QR Code for a survey
There are two possible ways through which you can create a QR Code for your survey. These are:
a. Using an online survey tool and a QR Code generator
The first thing is to create a survey form. To do this, you’ll have to use an online survey tool.
In order to know more about how to create a Google Form, you can refer to this detailed guide.
Once you create the survey form, you’ll get a unique URL (survey link). Now, copy this link and go to a professional online QR Code Generator such as Scanova.
Using Scanova QR Code Generator for demo purposes, you just need to follow some simple steps.
i. How to create a QR Code
1. Go to Scanova and Sign up for a 14-day free trial to create an account.
2. Now, on the page you land, choose the category of Website URL QR Code.
3. Paste the Google form link here and click on Create QR Code.
4. Next, you can add design by choosing from following three QR Code designs on your screen:
- Standard: By clicking on this option, you can create simple black-and-white QR Code
- Custom with logo: Here, you can add a logo to your QR Code and choose from various other design options
- Custom with background: In this option, you can add a relevant background image to your QR Code
Note that customised QR Codes attract 50-200% more scans than black-and-white ones. If you want maximum people to fill out the form, create a customized QR Code.
5. Once you are done with designing the QR Code, click on Update and Download your QR Code.
6. In the window that pops up, specify the image format and size of the QR Code. Once done, click on Export.
Your QR Code with the survey link will be generated.
That’s it, you can use this QR Code on print media to get people to fill out the survey form.
ii. How to analyse responses captured in this method
You can get analytical data by applying formulas and functions on the response spreadsheet of your Google forms. This will help give you an overview of the responses.
Besides, you can use platforms such as SurveyMonkey that give advanced options to analyse data.
So, in this case you can create both Static (permanent and non-trackable) and Dynamic QR Code, depending upon the activity you want to track.
Now, let’s move to the second way of how to create Survey QR Code.
b. Using a Rich Text QR Code to capture responses
In case you don’t want to use a combination of two tools, you have another alternative. You can use a combination of Scanova’s features to capture open-ended text responses.
For this, you will create the form with lead generation feature and landing page via Rich Text QR Code.
Using Scanova for demo purpose, you have to follow some simple steps.
i. How to enable lead generation
1. Go to Scanova’s QR Code Generator and sign-up for a 14-day free trial.
2. From your account’s dashboard, click Leads and then click New List.
3. Next, you can change the list name and create form. Here you can add fields and select the type of content that needs to be entered in those fields (text, number, and email). Plus, you can add survey questions, which you want your readers to answer.
4. Once you add fields, tick all the fields and click Create.
ii. How to create a QR Code
5. Now go back to Scanova QR Code Generator and select the category of Rich Text QR Code.
With this QR Code, you can create a mobile-optimized landing page which allows you to customize the content as you want. And then link this landing page to QR Code.
For your reference, here is a detailed guide on Rich Text QR Code.
6. Enter the text you want users to see once they submit their response (such as Thanks for your response). You can also format the text by choosing from various formatting options.
7. Once specified, Click Create QR Code.
8. A pop-up will appear prompting you to name the QR Code. In the same pop-up, you’ll also see the option—Capture Leads. Click on it.
9. Under Choose Lead List, select the list that you created in step 3 and 4.
10. Now, add instruction text and select the fields that you need.
11. Next add button text (such as Submit response). You can also add any additional text that you want under Description.
12. Once done, click on Save.
13. Now, you can choose from three QR Code design options—standard black-and-white, custom logo, and custom background. Proceed with either of them.
As mentioned, given your use case, it is recommendable to customize your QR Code. This will prompt more-and-more people to scan the QR Code and fill out the form.
14. Once your QR Code is ready, say after you design it, click on Update and then Download it.
15. On the window that pops up, specify the QR code size and format and then click on Export.
You can now use this QR Code on print media to capture responses from your customers.
iii. How to analyse leads data
You will be able to access responses from your Scanova account under the Leads section. It also allows you to export data as CSV file.
iv. How to analyse scanning activity of your QR Code
Since Rich Text QR Code is a dynamic QR Code, you can get analytical data on QR Code scanning activity.
For this, you need to go to the Analytics section of your dashboard. Here, select the name of the QR Code you want to track the scanning activity.
Once specified you will get the following data:
a. Total Visits
b. Visits by time period
c. Visits by campaign
d. Visits by QR Code
f. Visits by exact geolocation
g. Visits by device
h. Operating system and browser
The data will help you give useful insights on how well your QR Code campaign performed. For example, you can know the exact time period in which the maximum people responded and send your next survey forms accordingly.
You can export the analytical data in XLS and PDF format.
For your reference, here is a detailed guide on QR Code tracking.
Now you know how to optimize offline surveys. Create QR Code for your survey now and make it easier for your audience to access the form.