Say you’ve a restaurant and you want to run a survey to learn more about your customers. Or how well your services are doing.
And you generally conduct it in either of the two ways:
First, you distribute paper survey forms to your customers. And ask them to fill it on-the-spot. Though, you do get responses handy by this method, it requires a lot of paper consumption.
Plus, you would then tediously have to analyse the results to get meaningful insights.
Second, you decide to create a survey form online and print the link on each paper bill you give to customers. Customers can type this link in their mobile browser and fill the survey form.
But the question is—will people really do that? Will they be willing to take out their phone, unlock it, open the browser, type the entire survey link, fill the form, and then submit their response?
Since this will need them to put both time and effort, many of them will simply skip doing it.
However, if you make it easier for them to access the form, you’ll see an increase in the number of responses. One way to do this is by adding a QR Code to your business invoices and bills.
QR Codes are actionable and trackable; and offer a sustainable solution to offline surveys.
A. QR Codes—all you need to know
QR Codes are 2D barcodes that encode alphanumeric information. Today a lot of marketers use them to direct people from offline media to online content.
A Survey QR Code, when scanned, will bring up the survey form. People can fill it and submit their responses.
You can then analyze the recorded data to improve your services/products.
And by creating Dynamic QR Codes, you can track the scanning activity. That is, you can get analytical data based on date, city, district, browser, and device from where the QR Code was scanned. You can also see how your target audience interacts with the encoded content of the QR Code.
In addition, you can also capture the data of the people who scanned the Survey QR Code. This is possible by enabling the ‘Lead Generation’ feature, which we will discuss in detail later in the article.
Lastly, you can add a design to your QR Code by adding a logo or a background image. This will make the QR Code a point-of-engagement on your bills. And prompt people to scan it and fill out the survey form.
Now, you know that with QR Codes, your customers will be able to fill the survey form effortlessly. Let’s move on to tell how to create a QR Code for a survey.
B. Popular use-cases of QR Code for a survey
Say you’re hosting an event and want to get your attendees’ feedback. One way is to give a feedback form to each attendee. But compiling the data gathered from paper-based forms is a task. Alternatively, you can give them the URL to your digital survey form.
But then end-users will have to tediously type the whole URL to access the form and finally fill it. This is a long process and hence, has a low conversion rate.
This is where QR Code-based survey forms come in handy. Just place the QR Codes in the hall or gathering room. Guest will simply have to scan the QR Code to fill the form and submit it.
2. Product packaging
Products are the bread and butter of many consumer-based businesses. And it’s important to regularly gather feedback on how your products are performing.
Simply add the QR Code on the product packaging with a suitable instruction called CTA. For example, ‘Scan here to fill the feedback form.’
Customers will then be able to do the needful easily.
3. Employee feedback
It is important for the organization to know how their employees feel. And QR Codes can do this task in no time. Just place it near places like the cafeteria where people walking-by can scan it.
4. PowerPoint presentations
Say you are doing a presentation and want to know your attendees’ responses. Here, you can place the QR Code on the last slide of the presentation. Attendees can then scan it and submit their responses.
C. How to create a QR Code for a survey
There are two possible ways through which you can create a QR Code for your survey. These are:
1. Using QR Code generator to create both QR Code and survey
a. Create a QR Code
QR Code generators such as Scanova help you create Survey QR Codes in minutes without any hassle. Here’s how:
1. Go to Scanova’s website and select Custom Page QR Code
2. Now, enter the content that you’d like the end-users to see when the form loads. You can customize the landing page by adding description, background colors, images, weblinks, buttons, and files
3. On the same page, select the Custom Form option from the Add section on top
4. Here, you need to design the survey form. You can start by adding a form description or a Question in the given block. Each question can have up to 200 characters
You can also add a question description, select the answer type, and choose if the response would be ‘Required’ or not.
To add additional questions, you can click on the Add Question Block option.
5. Once you have added all the questions, you can design the Submit button. Here you can add the button text, color, border color, etc.
6. Then you’ll also see the Form Formatting option. Here, you can format all sections of the form in one go
Note that the formatting would be applicable on all the question blocks and the form description
7. Now, you’ll see the Add Form Expiry option. Using it, you can add the expiration date, time, and time-zone for the form
8. Once you’re done designing the form and the landing page, click on Continue
9. On the page that loads, name your QR Code and proceed ahead
10. Now you will see details such as QR Code name, category, and short URL on the screen. And on the right, you’ll see the QR Code image with the Edit Design button.
You can use it if you want to add design to the QR Code. And since your use case is promotional, consider designing the QR Code. It will help you maximize the scans.
Design the QR Code
11. The first option you’ll see is the Custom Logo Design. Here you can add colors, patterns, and brand logo to the QR Code
The second one is Custom Background Design. It helps you place the QR Code on a background image.
12. Once you’ve finalized on design or no design, go ahead to Update changes and Download your QR Code
13. You’ll then have to specify the size and format of QR Code image to be downloaded
14. Once you do it, click Export and your QR Code will be downloaded
You can test scan the QR Code and put it on your promotional creatives easily.
That’s it. You now know how to create a survey QR Code. Since a QR Code makes the user journey better, the response rate for your campaign will increase!
b. How to see survey responses
If you used Scanova to create the survey (as mentioned in option a.), here’s how you can see the responses:
1. Login to your Scanova account
2. Go to My QR Codes section
3. Here, click on the View/Edit icon against the QR Code you want to see the responses for
4. On the page that loads, scroll down to the Download Data section and click on Generate
The data on responses will then be generated and sent to the registered email. You can download it in CSV format and see the responses.
That’s it. You now know how to see survey responses.
2. Using an online survey tool and a QR Code generator
The first thing is to create a survey form. To do this, you’ll have to use an online survey tool.
You can use Google Forms, Zonka Feedback, and Zoho Survey, which are free online survey providers. In case you want advanced features, you can use paid services such as SurveyMonkey. Or you can check out some SurveyMonkey alternatives to see even more options.
In order to know more about how to create a Google Form, you can refer to this detailed guide.
Once you create the survey form, you’ll get a unique URL (survey link). Now, copy this link and go to a professional online QR Code Generator such as Scanova.
Using Scanova QR Code Generator for demo purposes, you just need to follow some simple steps.
a. How to create a QR Code
1.Go to Scanova QR Code Generator Click on Create QR Code
2. Select the Website URL QR Code category
3. Enter the link you want to encode and click Continue
4. Here, name the QR Code and click Create QR Code
5. On the page that loads, you’ll see the preview of the QR Code along with the Edit Design option
6. If you click on the Edit Design option, you’ll see two QR Code designs— Custom Logo and Custom Background
Custom Logo Design: It allows you to add a logo and color to the QR Code.
Custom Background Design: It allows you to place a QR Code on an image.
Note that a customized QR Code attracts more scans than a black-and-white one. Hence, to attract maximum scans, design your QR Code.
7. Once your QR Code is ready, click on Done Editing. If everything looks good, click Download
8. A window will pop-up prompting you to sign-up for a 14-day free trial. Once you’ve signed up, proceed to download the QR Code
9. Here, you’ll be asked to specify the image format and size of the QR Code. Once done, click on Export
Your QR Code with the survey link will be generated.
That’s it, you can use this QR Code on print media to get people to fill out the survey form.
b. How to analyze responses captured in this method
You can get analytical data by applying formulas and functions on the response spreadsheet of your Google forms. This will help give you an overview of the responses.
Besides, you can use platforms such as SurveyMonkey that give advanced options to analyze data.
So, in this case, you can create both Static (permanent and non-trackable) and Dynamic QR Code, depending upon the activity you want to track.
D. How to analyze scanning activity of your QR Code
Since Custom Page QR Code is a dynamic QR Code, you can get analytical data on QR Code scanning activity.
For this, you need to go to the Analytics section of your dashboard. Here, select the name of the QR Code you want to track the scanning activity.
Once specified, you will get the scan data by:
1. Time period
4. Exact geolocation
5. Operating system
The data will help you give useful insights into how well your QR Code campaign performed. For example, you can know the exact time period in which the maximum number of people responded and send your next survey forms accordingly.
You can export the analytical data in PDF, JPEG, PNG, XLS, and XLSX format. Here, you can also export individual scan data per row.
For your reference, here is a detailed guide on QR Code tracking.
In addition to this, you can also see how your end-users interact with the actionable elements of the QR Code after they scan it. This is done with the help of the Event Tracking feature.
Now you know how to optimize offline surveys. Create QR Code for your survey now and make it easier for your audience to access the form.