Are you a manufacturer or marketer for merchandise and apparel? Then you’d always be on the lookout for making your processes and promotions better.
So you’re looking forward to using QR Codes for the same. And trust us, you’re not alone!
The reach of QR Codes increased by 98% from 2018 to 2020. This implies that the number of people interacting with QR Codes almost doubled during this time. And things have only improved since then.
Further, a boost in smartphone penetration and better internet accessibility has only made these numbers soar further.
Hence, many apparels and merchandise companies are using QR Codes already. These even include companies such as Zara and Diesel. And now is the time you get started with the same. But the question is—how?
In this article, we will explain five ways how QR Code technology can come in handy for merchandise.
A. Use cases for QR Code technology in merchandise
Providing detailed product information is one of the best ways to cater to your customers. It helps them know about the merchandise in detail. For example, the fabric used in clothes, the manufacturer, styling tips, etc.
Now all this information can’t be added to merchandise or its packaging. Hence, QR Codes are being increasingly used for this use case.
Many manufacturers add QR Codes with product details on the tags. Customers can scan it to see all the product-related details in no time. Isn’t that great?
2. Facilitate warranty registration
Do you provide a warranty for your range of merchandise? Great! That’s an excellent way to boost the customers’ trust in your brand and its products.
Every warranty comes with many details and terms & conditions. In fact, various warranty programs even need the customers to first register for it.
And QR Codes can not only help you give warranty details but also get people to register for it easily. How?
You can create a Landing Page QR Code. It will help you add all the warranty-related details. In addition, it will also help you redirect the audience to the warranty registration form.
Alternatively, if you wish to directly take the customers to registration form, you can create a Form QR Code. They’ll not have to manually type the link anymore. A simple scan will do it form them easily.
3. Offer coupons and vouchers
Coupons and vouchers are one of the most common business tactics. And customers totally love them! After all, saving a little money on a purchase is a great feeling, right?
While these tactics work like a charm, QR Codes make them even better. How?
With them, customers no longer need to carry paper-based coupons all the time. Neither do they have to remember the coupon code (which is quite a task).
Scanning the QR Codes does it all for them. We call it a Coupon QR Code. On scanning it, people see a landing page with all the offer-related details. It could be text, images, web links, etc.
With all these details comes a clickable button that helps users Redeem the coupon. That means the whole process becomes a lot better and easier.
And when that happens, businesses positively register an increase in sales.
4. Take the customers to your digital store
Many businesses today have online stores in addition to physical ones. In fact, a lot of players out there work exclusively via digital stores.
Hence, it becomes important for you to attract potential customers to your website. It could be to help them check out your product range, make a purchase, or learn more about your business.
And if you run print media promotions for the same, it can be quite tough to achieve your goal. Why?
Because print media needs users to open their browser and MANUALLY type the web link. Since this process needs effort, many people just don’t bother.
On the other hand, a Website URL QR Code makes things much simpler. Just scanning it via marketing creatives takes the end-users to the required webpage. No need for them to type anything. It’s just like clicking a picture—quick and easy.
And an easier process translates to better traction!
Social media is a must-have for all the merchandise businesses out there! It helps you show your products to potential customers and incite their interest in your brand.
That’s why all the merchandisers—big and small—leverage social media to spread business awareness, engage customers, and generate sales.
So the first step here is to create a well-optimized social media profile with quality content. Once you do it, you can start with promotions to get relevant users to follow you.
And QR Codes can help you again. How? Well, a Social Media QR Code helps you create a landing page with buttons to all your social media handles.
The end-users can then select their favorite one to follow you. No need for them to manually search for the right profile. Simple and effective!
Now that you know five ways (among countless others) QR Code technology can be used for merchandise, let’s see:
B. How to create QR Codes for your use case
Depending on the number of QR Codes you need, here’s how you can proceed:
1. For multiple QR Codes (hundred and thousands)
For large quantities, it makes sense to go for a bulk generation service. That means if you need to add unique information to each QR Code, this would be your way to go!
No need to spend a lot of time and effort creating each QR Code individually. All that you need to do is—
a. Go to a bulk QR Code generator such as QR Batch and do a quick sign-up
b. Create a spreadsheet with data to be added to the QR Codes and upload it to the QR Code generator
c. Add a design to your QR Codes (if needed)
d. Complete payment and download the QR Codes
This entire process can help you create up to 100,000 QR Codes in minutes. In case you’d like to know more, here’s a detailed guide that you can refer to.
In addition, if you’d like to know which is the best player online, here’s a readymade comparison chart.
2. For a limited number of QR Codes
Here, the best solution is a usual QR Code generator. The benefit here is—these QR Code generators offer you much more QR Code categories than generators.
To give you a brief, here’s an overview of how it works:
a. You go to a QR Code generator that offers you the desired QR Code category
b. Next, you sign-up and select a relevant category
c. Enter the content to be added to the QR Code
d. Add a design to the QR Code (if needed). Once done, select the format and size of the QR Code image
e. Finally, download your QR Code and use it for your campaign
Also, here’s a detailed guide on how you can create a QR Code for any of your use cases.
That’s it. If you’re still reading, you have learned everything about how QR Code technology can be leveraged for merchandise. You can now get started to make both your operations and promotions smart! Get started here: