Product QR Code

Encode detailed product information into a QR Code with Scanova's Product QR Code Generator. Upon scanning the QR Code, detailed product information will be shown to the user.

A hand holding a phone displaying a juice landing page after scanning the QR Code printed on the product cans

What is a Product QR Code?

A Product QR Code lets brands share detailed product information directly through product packaging or labels. When customers scan the QR Code, it opens a mobile-friendly page with product details, reviews, videos, manuals, or support links.

With Scanova's Product QR Code Generator, brands can update content anytime without reprinting, track scans, and customize QR Codes to match their branding.

Here's what you can do with Product QR Codes

A phone showing an editable chocolate product landing page with a live text-edit overlay

Easy landing page creation & editable product information

Brands can effortlessly design a landing page that includes a variety of elements—text, images, files, background color, buttons, social media widgets, and more.

Product QR Codes also empowers brands to update linked content anytime, without reprinting. This ensures that customers always have access to the latest information.
An Add Block menu showing Description Box, Button, Map Location, File, Video, Custom Script, and Custom Form options

Interactive components for rich product info & reviews

Scanova provides advanced components allowing brands to incorporate interactive features like map locations, videos, custom forms, and custom script to enhance the functionality of these QR Codes. This drives engagement by providing valuable content.

For example, a QR Code could link to a video tutorial on product usage or a map showing the nearest store location.
A QR Code next to Original Redirecting URL, Custom URL Hash, and Custom Short URL input fields

Branded short URLs for trusted product QR Codes

Using a personalized link (like https://qr.wonderdough.com/menu) instead of standard short URL (like https://scnv.io/abcd) builds brand awareness and trust.

This reinforces brand identity and assures customers that they are interacting with a legitimate brand. Custom URLs are particularly effective in marketing campaigns as they help build credibility and encourage customer interactions. More on Custom Domain >
A custom-designed Product QR Code with a logo, frame, and "SCAN ME" call to action, next to AI-generated Design, Frames, Logo, Data Pattern, Eye Pattern, and Template options

Custom QR Code creation for product packaging

Scanova allows for extensive customization of QR Codes, enabling brands to create visually appealing designs that reflect their identity.

Brands can leverage AI-generated design, logo design, and frames to craft unique QR Codes that stand out on the product packaging. This visual differentiation enhances brand loyalty as customers associate positive experiences with distinctive branding.
An analytics dashboard showing scans by country, scans by operating system, total scans, unique visitors, and engagement rate

Scan analytics to optimize region-specific offers & engagement

Understanding user behavior is crucial for improving marketing strategies. Scanova's analytics feature provides insights into scanning device details, exact GPS location, and other relevant metrics.

Brands can track engagement and gather data on customer interactions. This information is valuable for enhancing customer engagement by tailoring content based on user preferences.
A scan-to-lead-form-to-offer flow shown on two phones held in hand

Lead capture & feedback collection via Product QR Codes

By simplifying access to information through QR Codes, brands can effectively capture leads and boost engagement.

When customers scan a QR Code, they can be directed to forms or landing pages where they can provide their contact information or feedback. This process facilitates lead generation and fosters a connection between the brand and its customers.
A Crunchy Chips packet with a QR Code next to a phone showing a Salted Popped Chips product page

QR Code creation for product packaging at scale

Brands can create distinctive QR Codes that align with their packaging design, while also supporting bulk QR Code creation for product packaging.

This enables consistent branding across thousands of SKUs, faster rollout for large product lines, and improved shelf visibility—especially for QR Codes on food packaging and consumer goods.
A Scans By Country panel with Top Cities listed next to a person scanning a QR Code with their phone

Conditional redirection for region-specific experiences

With conditional redirection, a single QR Code can dynamically display different content based on multiple combined conditions such as location, browser language, device type, or operating system.

For example, showing one version for users in Canada on Android mobile devices and another for tablet users in India.

This enables brands to deliver highly targeted experiences such as region-specific product offers or pricing or market-specific campaigns.
A browser window showing a QR Code with a coffee icon next to a coffeeworld.com/product custom URL being generated

GS1 Digital Link support for retail and regulated products

Scanova supports GS1 Digital Links, enabling food, pharma, and consumer goods brands to embed standardized product IDs in QR Codes.

A single GS1 QR Code can route users to different destinations based on context — product pages, compliance data, or inventory systems — aligning with the 2027 barcode sunset shift.
A timeline from a pack scan on day 0 to a registration on day 3 and a reorder on day 41, all attributed to the same packaging QR CodeOn the packSame pack, 60-day attributionScanDay 0RegistrationDay 3ReorderDay 41Attributed back to the code on this pack

Tie a lead conversion back to the specific QR Code scanned

A Product QR Code on packaging can lead to a reorder, a registration, or a loyalty sign-up weeks after the purchase. Scanova lets you track exactly which QR Code drove conversions, giving teams valuable insights that can help them optimize their QR Code campaigns to drive maximum revenue.
One QR Code on an outer carton opening a variant picker, with separate specification, allergen and care pages behind itOuter carton1 code, 1 artworkChoose a variant500 ml1 L2 L+ 5 more2 LCare instructions1 LAllergens500 mlSpecifications

A single QR Code for multiple landing pages

A range with 8 variants used to mean 8 QR Codes and 8 artwork changes. With multi-page landing pages, a single code on the outer carton can open an index and give every variant its own page for specifications, allergens, or care instructions, with navigation between them.

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How to create Dynamic Product QR Codes?

Follow these simple steps to make Product QRs

Step
01

Pick Your Route

Log In to Scanova. Click Create QR Code, choose Build a Page, and pick Product.

Step
02

Enter Content

Add text, images, videos, files, map location, custom form, buttons, social media links, and more. Once done, click on continue.

Step
03

Create QR Code

Provide QR Code name and tags (optional). You can enable advanced settings like lead generation. Once done, click on Create Page.

Step
04

Customize & Download

You can directly test and download your QR Code or customize the code as per brand requirement and then download it

Benefits of using Product QR Codes

Boost customer engagement by offering instant access to information and promotions directly from the product packaging

Enhanced customer engagement via product packaging

QR Code on product packaging offer customers instant access to videos, tutorials, images, detailed product information, and more. This immediate interaction captures attention and encourages informed purchasing decisions.

Dynamic content updates without reprinting labels

One of the standout benefits of Product QR Codes is their ability to link to content that can be updated anytime, without needing to reprint. As per Scanova's recent QR Code usage statistics, around 98% of QR Codes created are dynamic.

Actionable scan tracking & performance insights

Product Packaging QR Codes deliver valuable analytics by capturing scanning data. By examining this information, brands can uncover insights into customer behavior, preferences, and engagement trends—allowing them to optimize their strategies.

Simplified customer feedback collection from product labels

Product QR Codes enable brands to collect real-time data on the total number of scans, location of scans, and device details. This valuable information helps in making informed decisions to improve future campaigns.

Instant access to customer support from product packaging

Including Product QR Codes on product packaging allows customers to access support services immediately. Scanning the code can direct them to FAQs, live chat options, or customer service contact details.

Cost-efficient product communication

Using Product QRs can lead to cost savings. Brands can minimize costs by reducing reliance on printed materials. Also, QR Codes allow for easy updates without reprinting.

Where and how brands use Product QR Codes?

Easily connect customers to product details and promotions with QR Codes

Product Packaging

Product Packaging

QR Codes on product packaging allow brands to link directly to product details, instructions, promotional content, and more. When scanned, these codes can direct customers to detailed information, enabling a more engaging experience.

User Manuals

User Manuals

Product Manual QR Codes can be printed on the packaging or included in user manuals, providing customers instant access to digital manuals or assembly instructions. This eliminates the need for bulky printed materials.

Promotional Materials

Promotional Materials

QR Codes for product information can enhance product-related coupons or promotional offers by directing customers to dedicated landing pages that provide detailed information about the offer—including T&C, how to redeem the coupon, etc.

Store Displays

Store Displays

Retailers can place Product QR Codes on product displays or labels, directing customers to detailed product information, reviews, or special offers. This quick access informs purchasing decisions and encourages interaction.

Customer Feedback

Customer Feedback

Brands can link feedback forms or surveys to QR Codes. By scanning the code, customers can quickly share their experiences and opinions. This allows brands to gather valuable insights for improving their products and services.

Loyalty Programs

Loyalty Programs

Product QR Codes can facilitate easy enrollment in loyalty programs. Customers can scan the code to join programs instantly, enhancing their connection with the brand while driving repeat business via rewards and promotions.

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Easy to use and achieve successful outcomes with Scanova. The simplicity of this tool makes it easy for even non-tech users. Scanova solves the concern of tracking websites and data sheets efficiently.

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Frequently Asked Questions

Get answers to popular questions about Product QR Codes

When should I opt for a Product QR Codes?

Opt for Product QR Codes when you want to provide detailed product information, share instructional videos, showcase product range, generate campaign awareness, provide customer testimonials, etc.

According to Scanova's internal data, there has been a whopping 851% growth in the number of scans received on QR Codes created using Scanova from FY21-22 to FY25-26.

Can I create Product QR Codes in my free trial?

Yes, you can create Product QR Codes in your free trial. Note: Product QR Codes are dynamic and will stop working after your free trial. An ongoing subscription with Scanova will be required for these QR Codes to work.

Why should I customize redirecting URLs?

Customize redirecting URLs allows you to replace generic short URLs (https://scnv.io/abcd) with branded domains (https://qr.wonderdough.com/menu), enhancing brand recognition and trust. You can do this by setting up a custom domain on Scanova. Note: This feature is only available to Pro and Enterprise Plan users.

How can I add multiple URLs in one QR Code?

You can add multiple URLs in various QR Code categories like Product QR Code. Include as many links as you need by adding multiple buttons. Enter the desired URLs and you are good to go.

How do I scan a QR Code on a product?

Open your phone's camera app (or any QR Code scanner app) and point it at the QR Code printed on the product packaging or label. Most modern smartphones detect the code automatically and show a notification you can tap to open the linked product page—no separate app is required.

What information should a Product QR Code contain?

A Product QR Code typically links to a landing page with product details, usage instructions, ingredients or specifications, videos, user manuals, warranty or support information, and links to reviews or social media. You can mix and match these elements based on what your customers need most.

Can I use one QR Code for multiple products?

Yes. Since Product QR Codes are dynamic, you can link a single QR Code to a landing page listing multiple products or variants, or update the linked content later to point to a different product—without needing to print a new code for each one.

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