You probably have heard about QR Codes. And have decided to use them for your use case.
It could be for a multilingual website solution, a single landing page comprising of all the social media accounts, multiple URLs, or any other use case.
In short, you want a QR Code that helps you encode data into multiple fields.
But here’s the problem—generic QR Codes only allow encoding one link or field. That means you’ll have to create as many QR Codes as many links or fields you need to encode, right? Well, not really.
There is a much simpler way to help you avoid this issue—a QR Code with Multiple Fields. This QR Code allows you to encode multiple fields or URLs in a single QR Code.
That means, when your end-users scan it, they are taken to a landing page with all the encoded fields, weblinks, and buttons. They can then select the one they’d like to be redirected to. Quite simple, right?
Keep reading to know more about it.
A. Types of QR Codes with Multiple Fields
Here are all the types of QR Codes that offer multiple fields feature:
1. Social Media QR Code
First is the Social Media QR Code. This QR Code allows you to encode multiple social media links in a single QR Code.
As people scan it, they will see a mobile-optimized webpage with buttons and links to your social media handles. They can then select any of them to follow you online.
With Social Media QR Code, you can encode multiple fields including:
2. Multi-URL QR Code
Say you are an e-commerce business owner. And you want to drive traffic to your business website. It could be your products page, featured page, or pricing page.
And as a businessman, you need to optimize your customer’s experience. To do it, you need to offer all these websites on a single landing page. This way, it will look more crisped and professional in the eyes of customers.
To help you do this, you need a Multi-URL QR Code.
When scanned, it will give them the option to choose the webpage as per their choice. Here, a single QR Code helps you offer all the choices.
Hence, you only need a single QR Code for all your promotional campaigns.
3. Product QR Code
Do you simply put product-related details on the product packaging itself? If that’s the case, then you might not be able to provide complete information due to space constraints. This could be anything such as offers, benefits, user manual, and warranty.
However, a Product QR Code can help you out. It allows you to add as many product details as you want via fields. In addition to text-based details, it also allows you to share multimedia content such as product images and videos.
Here are all information fields you can share via a Product QR Code:
- Page title and text
- Banner Images
- Button link to your website (or link to a video or an image gallery)
- Social media sharing buttons
- Map location
And the best part is it occupies only a little space on the packaging
4. Event and Wedding Card QR Code
Say you are organizing an event or a wedding. And you need to inform your audience about it.
To do it, you need to share all the event details such as the venue, timing, and description. And an Event QR Code can help you do it.
When scanned, it helps your audience see complete event information such as:
- Exact venue location on the maps application on the guest’s phone
- Option to RSVP with a click
- Social Sharing Button
- Video button
Similarly, a Wedding QR Code can also be used to share details of your big day. In addition to the above details, it also gives you the option to add the following details:
- Page Title (for example Wedding Invitation)
- Banner Images
- Names of Bride and Groom (e.g., Sheldon weds Amy)
- Button Link to an external webpage, photos, or video
- Event date and timings with ‘Add to Calendar’ button
B. Best practices
Here are some best practices you must follow to ensure high attraction and scan rate for your QR Codes:
1. Add a design to the QR Code
If you are planning to use QR Codes for promotions, make sure you custom-design them. That’s because a custom-designed QR Code attracts a lot of attention. And it can easily blend with your print media creatives.
Also, it is a fact that custom QR Codes attract 50%-200% more scans than generic black-and-white ones. Hence, if you want to maximize the scans, consider designing your QR Code.
2. Add an appropriate CTA
CTA stands for “Call-to-Action”. It is a small instruction that tells end-users what they need to do. This nudges people to do the job (action here).
So you should add CTA with your QR Codes for better results. It can be such as ‘Scan here to visit our Website’.
3. Choose an optimal printing format
Do you want to ensure the high scannability of QR Codes while adding them to your print media creatives? Then ensure that you download them in vector formats such as SVG, EPS, and PDF. They ensure that your QR Code doesn’t get pixelated no matter how much resizing is done.
4. Choose an ideal size and scanning distance
The size of a QR Code and its distance from the scanner (smartphone) is very important for its scannability. That’s because the scanner has to read every module to decode the QR Code.
So, you must ensure that your QR Code’s size is large enough to be able to get scanned and is at an appropriate distance from the scanner. And for your convenience, the ideal size of the QR Code should be at least 1 x 1 inch, 2.5 x 2.5 cm, or 115 x 115 pixels (in width and height).
5. Tracks its scanning activity
QR Codes can also help you track their scanning activity. Such analytics can help you draw valuable insights about your audience. For example, how many people have scanned your QR Code, which device they used, and when did they scan it.
With this data, you can fine-tune your campaigns for better performance.
In addition to this, a QR Code also provides a feature called event tracking. It provides valuable insights into how your target audience is interacting with the encoded content after scanning the QR Code. This could be anything such as clicking on the buttons to visit the encoded web pages.
C. How to create a QR Code with multiple fields
Now that you know all about a QR Code with Multiple Fields, the next question is—how to create one?
1. Find a QR Code generator
First, you need to find a QR Code generator that allows you to create the desired QR Code with multiple fields.
And if you are planning to use it for promotional use cases, make sure it is dynamic in nature. That’s because dynamic QR Codes are editable and trackable. This means you can edit the encoded content anytime you want without the need to recreate an all-new QR Code altogether.
Plus, it allows you to track its scanning activity. Isn’t it wonderful? You can use this data to further optimize your campaigns
You can head on to any search engine and find various options to choose from. But comparing each of them to find the best one can be a tedious and long process.
So, for your convenience, here is a detailed comparison chart of the best QR Code generators available online. You can go through it to find the best one for your use case.
2. Create a QR Code
Using Scanova QR Code generator for a demo, here’s how to create a QR Code with multiple fields:
a. Go to Scanova
b. From QR Code categories, click the most relevant one
c. Now, select the desired QR Code category and add the content you want to encode. Next, click Continue
d. On the page that loads, name the QR Code and click Create QR Code
e. Here, you’ll see the preview of the QR Code. Alongside, you’ll see the Edit Design option
f. If you want to customize your QR Code, click on this Edit Design option. On clicking it, you’ll see two design options—Custom Logo Design and Custom Background Design
Custom Logo Design: It allows you to add a logo and color to the QR Code. Logo can be either an image or a text.
Custom Background Design: It allows you to add a background image to the QR Code.
g. In case you design the QR Code, proceed to click on Done Editing followed by clicking on the Download button. A window will pop-up prompting you to sign up for a 14-day free trial. Once you’ve signed up, proceed to download the QR Code
h. Here, you’ll be asked to specify the QR Code image’s format and dimensions
i. Once you submit these details, click Export
That’s it. Your Multi-Field QR Code will be downloaded and ready for use.
That is all you need to know before getting started with a QR Code with multiple fields. Create your own QR Code and get started with your campaign.