You probably have a TV channel and you want to engage your viewers better.
Viewers are usually multi-tasking while on TV. In addition to watching a TV show or a movie, they are simultaneously on their smartphones or tablets.
So the best way to engage them is by making them use their smartphones/tablets. This may be to visit your website, download an app, follow you on social media, or even make a purchase.
All that you need to do is—make it easier for them to take an action. And the best way to do is by using QR Codes.
QR Codes are 2D barcodes that store alphanumeric information and are scannable with smartphones. They are an excellent tool to connect people from offline media to online content.
Today they are being widely used for promotional and operational use cases such as:
1. Redirecting audience to a website via print media campaigns
2. Getting customers to submit their reviews for a business
3. Allowing people make payments
4. Increasing followers on various social media platforms
5. Getting people to download an app
Here’s how QR Codes can be used on TV channels to keep viewers engaged:
1. To redirect viewers to a website
Say you want your viewers to visit your website. So you give the link to your website on TV screen.
Viewers will now have to unlock their mobiles, open the web browser, type the entire link and then view your website.
They’ll have to put both time and efforts. Hence, many of them may simply skip doing it.
What you can do here is make it easier for them to take an action. And a QR Code can help you do it.
Rather than a website link, you can display a Website URL QR Code on the TV screen. This QR Code, when scanned, will redirect viewers to your website.
England’s Creative Resources Group (CRG) added QR Codes to Route 44 Toyota and Hyundai’s TV commercials. These QR Codes redirected viewers to Route 44 Toyota or Hyundai’s mobile website.
Also, in Jan 2019, Netflix added a QR Code to Bandersnatch episode of its Black Mirror series. This QR Code takes viewers to a promotional website created for the film.
2. To get people to follow you on social media
Today various channels are creating communities on social media. Here viewers can stay updated on upcoming shows and even discuss current ones amongst themselves.
To build such a community, you’ll first need your audience to follow you on social media. Though you can give your social media profile links/user names, the chances are—not many people will use them (just like a website link).
So you can rather show them a Social Media QR Code on their TV screens. This QR Code will redirect viewers to a page with links to all your social media profiles.
Hence, your viewers can select their favorite social media platform to follow you.
3. To help your audience download an app
If you have a mobile app for your channel, you’ll want your audience to download it. And you might even promote it through TV ads.
You can add a QR code to your ads to help people download your app. We call it an App store QR Code.
An app store QR Code redirects users to appropriate app store (such as Google Play and App Store) depending on the device’s OS and helps them download the app.
4. To help them make a purchase
Say you have a subscription plan for your channel and you want people to buy it.
Your viewers will want details of subscription plan and if they like it, they’ll purchase it.
Here you can create a Rich text QR Code and display it on TV screens. This QR Code will take viewers to a customised landing page that provides plan details and a payment link.
Once they go through the details and want to buy subscription, they can easily click the link and make payment.
5. To allow people to leave comments and suggestions
When viewers watch a TV show, they often come up with comments and suggestions. Just like YouTube helps them leave comments while/after watching a video, you can do it too.
You can add a QR Code at the corner of the TV screen while a particular show is being aired. Viewers can scan it to leave their comments and suggestions.
This way you can not only help your audience share their views, but also understand them better.
6. To help viewers vote
Almost every TV channel now shows a reality show. And a lot of people like them.
Most of these shows (such as America’s Got Talent and Indian idol) need audience to vote for their favorite candidate.
Though people do vote, there are many who don’t. Reason being the same as not visiting a website. It needs them to put both time and efforts.
By making it easier for audience to vote, reality shows can see an increase in the number of votes. This can be easily done with a QR Code.
Reality shows can feature a QR Code on the TV screens which, when scanned, redirects audience to submit their vote.
7. To give your cooking recipe
While watching a cooking show, viewers either have to remember the recipe and ingredients for a dish. Or they have to write it.
What you can do here is—feature a QR Code at the corner of the screen. This QR Code will show them cooking recipe as text.
This way, viewers will no longer need to worry about remembering/writing the recipe.
These are some examples on how QR Codes can be used on TV.
TV Channels and advertisers can use them to engage audience better by helping them take an action.
Create a QR Code for your TV channel
Can you think of any other use case of QR Codes on TV? Let us know in the comments.