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Marketing

Del Monte-Krrish 3 QR Code Promotion Review

A few days ago, I was at a Gloria Jeans cafe. While sipping my coffee, I was trying to figure out if my chicken sandwich was really worth the effort of eating it. I decided to add some ketchup to make life a bit easier and that’s when I noticed the QR Code on the […]

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About QR Codes

8 reasons why QR Codes are alive and kicking

I am a QR Code enthusiast and I love the little square-shaped cryptic codes. It’s simply fascinating how print media becomes alive on your smartphones. A marketer’s dream is to be able to share unlimited information in limited space and QR Codes is the only way to go about it. QR Codes are alive and kicking […]

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Marketing

Tata Tea-Jaagore QR Code Review

While browsing through the supermarket in the beverages section, I noticed a QR Code on the packaging of a 1Kg Tata Tea pack and decided to test it and see if they had followed any of the 5 must-know QR Code best practices. Along with being the brand’s primary tagline, ‘Jaagore‘ (which means ‘Wake Up’) […]

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About QR Codes

QR Code Best Practices: 5 rules to increase engagement

QR Codes are a handy tool to connect your offline target audience to your dynamic online content. But like any other technology, QR Codes work only when used right. Are you following the QR Code best practices in your campaigns? Marketers often make basic mistakes that lower the potential of the QR Code. Here are […]

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Asia

Common Use Cases of QR Codes in India

A QR Code is a 2D barcode that can store a lot of information, compared to a traditional barcode. These square-shaped barcodes have been around for more than two decades. It is only recently that QR Codes have entered into customer engagement activities. QR Codes are popular in the West and in Asian countries. The […]

QR Codes in Space: See How Technology is Rising High

QR Codes today are very popular. From underground mining fields to high flying planes—QR Codes are rocking all the way. And now it’s time for the technology to take a trip to space. You must have scanned a QR Code to make a payment. Or must have spotted a QR Code on product packaging. Here […]