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Marketing

Tata Tea-Jaagore QR Code Review

While browsing through the supermarket in the beverages section, I noticed a QR Code on the packaging of a 1Kg Tata Tea pack and decided to test it and see if they had followed any of the 5 must-know QR Code best practices. Along with being the brand’s primary tagline, ‘Jaagore‘ (which means ‘Wake Up’) […]

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About QR Codes

QR Code Best Practices: 5 Rules to Maximize Engagement

QR Codes are a handy tool to connect your offline target audience to your dynamic online content. But like any other technology, QR Codes work only when used right. Are you following the QR Code best practices in your campaigns? Marketers often make basic mistakes that lower the potential of the QR Code. Here are […]

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Asia

Common Use Cases of QR Codes in India

A QR Code is a 2D barcode that can store a lot of information, compared to a traditional barcode. These square-shaped barcodes have been around for more than two decades. It is only recently that QR Codes have entered into customer engagement activities. QR Codes are popular in the West and in Asian countries. The […]

QR Code For Fundraising: Six Ways to Raise Funds And Spread Awareness

You’re probably a non-profit organization looking forward to raising funds. And you know that technology can help you make the most of your effort. So you’re planning on using QR Codes to raise funds for the cause you’re working towards. QR Codes are square-shaped barcodes that can store alphanumeric information. And these are ahead of […]