Categories
Marketing

Review: 4 Things to know about Intec’s QR Code

We are back again with another QR Code review. The QR Code was placed in a half-page newspaper advertisement by Intec Air Conditioners, a leading manufacturer and assembler of consumer durables in India.  1. Black and white QR Code instead of designer For this  newspaper advertisement, Intec could have merged a transparent QR Code with the […]

Categories
Management

3 must-know QR Code download best practices

Do you ever print a document without checking the preview? Or did you ever give a speech without practicing it first in front of the mirror? In the same way, do not download your QR Code before going through this must-know checklist: 1. Test your code by scanning it first Though you know how to […]

Categories
Others

How restaurants can engage guests with mobile games

In one of the previous posts, we discussed how QR Codes are being used by restaurants to engage guests in 11 ways. One of the ways was to entertain your guests with mobile browser-based games and challenging them to win a freebie. We ran a pilot campaign to test this engagement strategy at a small […]

Categories
Marketing

State Bank of India QR Code Review

A few weeks ago I noticed an SBI Life Insurance ad with a QR Code. I decided to give it a try to see if they had followed any of the QR Code best practices. (Read my post on Increase engagement with these 5 must-know QR Code best practices). Good visibility but nonetheless ugly Although the […]

Categories
Marketing

Del Monte-Krrish 3 QR Code Promotion Review

A few days ago, I was at a Gloria Jeans cafe. While sipping my coffee, I was trying to figure out if my chicken sandwich was really worth the effort of eating it. I decided to add some ketchup to make life a bit easier and that’s when I noticed the QR Code on the […]

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About QR Codes

8 reasons why QR Codes are alive and kicking

I am a QR Code enthusiast and I love the little square-shaped cryptic codes. It’s simply fascinating how print media becomes alive on your smartphones. A marketer’s dream is to be able to share unlimited information in limited space and QR Codes is the only way to go about it. QR Codes are alive and kicking […]

Categories
Marketing

Tata Tea-Jaagore QR Code Review

While browsing through the supermarket in the beverages section, I noticed a QR Code on the packaging of a 1Kg Tata Tea pack and decided to test it and see if they had followed any of the 5 must-know QR Code best practices. Along with being the brand’s primary tagline, ‘Jaagore‘ (which means ‘Wake Up’) […]

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About QR Codes

QR Code Best Practices: 5 rules to increase engagement

QR Codes are a handy tool to connect your offline target audience to your dynamic online content. But like any other technology, QR Codes work only when used right. Are you following the QR Code best practices in your campaigns? Marketers often make basic mistakes that lower the potential of the QR Code. Here are […]

Categories
Asia

Common Use Cases of QR Codes in India

A QR Code is a 2D barcode that can store a lot of information, compared to a traditional barcode. These square-shaped barcodes have been around for more than two decades. It is only recently that QR Codes have entered into customer engagement activities. QR Codes are popular in the West and in Asian countries. The […]

Categories
About QR Codes

What is a dynamic QR Code: Benefits and Use Cases

You know what a QR Code is. It is a 2D barcode that stores alphanumeric information just like a barcode. But unlike a barcode, it doesn’t store limited information. Neither is it non-editable. Yes, a QR Code can store a lot more information than a barcode. And the content encoded in a QR Code can […]