Did you know that QR Codes were designed to replace barcodes for inventory management? And not only they did do that but a lot more.

No wonder why—from supermarkets to offices—QR Codes are seen everywhere today.

In this article, we’ll discuss seven major advantages of QR Codes. 

Let’s look at some benefits of using QR Codes on print media that allow consumers to engage in a way that is:

1. Quick and error-free

If not QR Codes, the only way to connect consumers to online content is by using a URL. However, typing a URL is time-consuming and inconvenient on a mobile screen.

Consumers are very likely to make errors while typing. Compared to this, scanning a QR Code is a much faster and error-free process.

With QR Codes, users simply need to take a quick scan to take the desired action. No need for them to manually put in any effort. This also minimizes the errors that could occur with, say, typing a URL or entering payment details at a supermarket.

In addition to this, QR Codes are also damage-resistant. Let us explain how.

Imagine you have a slightly damaged QR Code where a part of the code is smudged or erased. Will that make your QR Code un-scannable? No!

QR Codes have a built-in ability to fix these smudges or mistakes. 

The information in a QR Code is split into parts, like pieces of a puzzle. For each part, the QR Code adds some extra information like having extra clues for each puzzle piece.

Thanks to these extra clues, if a part of the QR Code gets damaged or covered up, it can still figure out what was there. 

So when you scan a QR Code, the device reads the extra clues and can fix small mistakes or missing parts.

Hence, QR Codes stay perfectly scannable even after being damaged by up to 30%. This makes them especially suited for harsh or rough situations.

2. More secure

In 2015, Chicago-based Wintrust Financial and technology provider FIS launched about 200 ATMs. These ATMs have QR Code-based cardless transaction capabilities.

Customers can withdraw money simply by scanning a QR Code at the ATM screen using their Wintrust app.

According to Wintrust and FIS, QR Code-based cardless cash withdrawal takes only 8 seconds compared to 47 seconds for a normal withdrawal.This shows that QR Codes are a faster and more convenient mode of transaction for the users. This is one of the key reasons why QR Codes are so popular in China.

3. More informative

Unlike online marketing, print-based marketing has limitations. Particularly in real estate space. There is only so much you can do in a newspaper ad, product packaging, and brochure right? Wrong.

With QR Codes, you can give consumers a way to access unlimited information.

In 2015, Nestle’s popular product in India – Maggi noodles – got banned. It was due to claims by authorities that it contained impermissible levels of lead.

The ban was soon lifted but Nestle knew that people now had trust issues. To regain their trust, Nestle took various steps to prove its compliance with people’s health and law. To do it, they shared a detailed list of ingredients and other important information with customers. This could be on safety, environment, society, and recipes.

Obviously, it could not print all of this on the packaging. So the company added a QR Code which led buyers to the mobile site that had all this information.

advantages of qr codes: maggie wrapper qr code

Read more: Nestle Maggi using QR Code on packaging to win back trust

4. Engaging with rich content

Words are good. A picture is worth a thousand words.

But a video has thousands of pictures. Audio is also more convenient. But unfortunately, you can share these forms of rich content via print promotions—unless you add a QR Code.

Using QR Codes, marketers can share rich content via their print promotions. Thus, they will see better engagement from their audience. For example, packaged food company Chef’s Basket added a QR Code on the packaging of one of its pasta products. When scanned, the QR Code redirects the consumers to a video of the recipe of the pasta dish.

chef's basket packaging qr code

5. Actionable

While print media still works well for branding, it is not interactive like outdoor or digital marketing. But with QR Codes, it can be.

By adding a QR Code, you can make your promotions interactive and take inputs from your target audience. You can run a contest, get people to register for a product or event, take feedback, or allow your customers to make purchases right from the newspaper ad or flyer.

A good example is ‘World Park’, a QR Code based campaign that was run in New York City’s Central Park in 2010.  QR Codes on boards were placed in different locations in the park. When scanned, the QR Codes engaged visitors in a Quiz on the park’s history, pop culture, art and music, and science and geology.

qr code campaing: world park new york city

6. Trackable

If you are a marketer, then you know the importance of analytics. It helps you gain valuable insights into your audience. Thus, helping you identify areas of strength and weakness.

But print media, on its own, has no tracking abilities, unlike digital media. This is where QR Codes help you out.  QR Codes help you gauge the impact of print media marketing efforts by letting you track their scanning activity. For example, how many people have scanned it, when did they scan it, and where did they scan it?

In addition to this, it also offers a feature called event tracking. It tells you how people interact with the content encoded in the QR Code after scanning it. For example, it could be clicking on a button that says ‘Sign-up’ or ‘Register Now’.

With this data, you can optimize your future campaigns better.

7. Easy to save

Another advantage of QR Codes is that the user can easily save the data on their smartphones.

For example, if you scan a Dynamic Vcard QR Code, a mobile page with your contact details will open. The page features an ‘Add to Contacts’ button allowing the user to save the contact directly on their smartphone.

types of qr codes

See how to make your business card dynamic and exciting.

You can easily convert your barcode into QR Codes. Using a QR Code on a print advertisement gives it a new life. Marketers can engage their customers in engaging ways while making the entire process faster and more convenient.

How to create QR Codes

Now you know what benefits a QR Code can offer you. The next question—how to create one?

1. Create QR Codes one by one

If you don’t need hundreds and thousands of QR Codes, then this is the right choice for you. Here, you get a variety of QR Code categories to choose from. Depending upon your use case, you can select an appropriate one.

To create one, you simply need a QR Code generator.  A simple Google search will fetch you many options to choose from. 

But comparing each result to find the best one for yourself is a tedious process. Hence, for your convenience, here is a detailed comparison of the best QR Code generator available online. You can go through it to find the best one for yourself.

Once finalized, you can create your first QR Code. Here’s a step-by-step guide on how you can get started:

  1. Visit Scanova from your preferred browser.
  2. Select a suitable QR Code category based on the information you want to encode. For example, if you want to add a Google Maps location to the QR Code, select the Google Maps QR Code Category.
  3. Next, add the content you’d like to store in the QR Code and click Continue.
  4. On the Create QR Code page, enter an appropriate name for your QR Code and click Create QR Code.
  5. On the screen that loads, you’ll see a QR Code on the right with the Edit Design option under it. Click on it if you’d like to customize it by adding colors, a logo, or a background image to personalize the QR Code design
  6. Once you’re done, you can save changes and download your QR Code.

    Note: Clicking on the Download button will prompt you to sign up for a 14-day free trial. Don’t worry, you’ll not have to give away your card details. After you sign up, you can download your QR Code.

2. Create QR Codes in bulk

In case, you want to create QR Codes in bulk, you’d need a bulk QR Code generation service. It allows you to create thousands of QR Codes in one go. You can choose from Website URL QR Codes, Simple Text QR Codes, Serial Code QR Codes, and VCard QR Codes.

You just need to upload a data file with all the details to be encoded, wait for the QR Codes to be generated, and download them in a zip folder.

For more information, here is a detailed guide on how to generate QR Codes in bulk.

3. Create QR Codes programmatically

If you want to integrate QR Code generation into your own information system, QR Code API can help you do it. 

It allows you to generate QR Codes programmatically in real-time through your own information system—no manual intervention is required to create the QR Codes.

How to use QR Codes for your business promotions

In the rapidly evolving landscape of marketing, businesses are constantly looking for innovative strategies to engage customers and promote their products or services.

Businesses often resort to QR Codes as their go-to marketing tool for audience engagement.

advantages of qr codes: qr codes for business

Let’s see some examples of how your business can use QR Codes:

1. Get people to your website

Having a business website is good but having relevant traffic to it is even better. It could be to simply spread awareness about what you do, get people to check your services, or even buy from you.

And QR Codes are very commonly used to get traction to your website via print. Using them, your audience no longer needs to type any link to get to your website. 

All they need to do is scam the Website URL QR Code on your promotional creatives. These could be flyers, brochures, business cards, and other printed materials.

This eliminates the manual work and is a more efficient way to direct customers to your website.

You can also generate QR Codes that link directly to your social media profiles. This comes in handy to boost your social media followership.

2. Hassle-free coupon redemption

Special offers and discounts are an excellent approach to attracting new customers and retaining existing ones. 

You can create Coupon QR Codes that link to exclusive promotions, discounts, or special offers.

Customers are more likely to avail coupons that are available digitally to them as compared to the physical ones. 

This is because the digital ones are easier to store and redeem.

When users scan a Coupon QR Code, it shows them a landing page with the offer details, coupon code, and a button to redeem it.

Hence, no one needs to store the coupon or remember the code anymore. As easy as it sounds!

3. Provide detailed information via print

You can add QR Codes to print advertisements in magazines, newspapers, or posters.

These help provide information and interactive content that you couldn’t add to the print either due to limited printing space or due to technical constraints.

QR Codes here cannot only give textual information but also show videos, images, button links, and a lot more!

4. Market your event 

Did you know that event invitations need not stop you from sharing detailed information about that party, conference, or wedding you’re planning?

With the limited printing space, you can’t really add all the details to the card. But an Event QR Code helps you overcome this. 

With it, you can share as many event details as you want. in addition, you can also share multimedia such as images, videos, audio, and documents that you couldn’t otherwise add to a card, flyer, or poster.

Also, if you’re hosting events, there’s a tool called Ticket Generator that helps you protect your tickets from tampering by adding a QR Code to them. 

It makes sure no unauthorized guests are given entry to your event premises.

5. Make your business cards actionable

You can enhance your business cards by adding a QR Code that helps people add you as a contact with a simple click. No need for them to type your name, number, etc. 

It can also redirect people to your LinkedIn profile or portfolios.

You can also encourage customer feedback by linking the QR Codes to surveys or review platforms.

This can help you gather valuable insights for improvement.

Best Practices

Apart from advantages, you should also be familiar with the best practices while working with QR Codes:

1. Add an appropriate CTA

CTA translates to ‘Call-to-action’. It is a small instruction that nudges people to take the required action.

It could be anything such as ‘Scan here to view the website”’ or ‘Scan here to view the file’’.

2. Add a design to the QR Code

If you are planning to use QR Codes for print media creatives, you may also design them. That’s because custom QR Codes attract the audience’s attention and in turn, get more scans.

3. Test scan the QR Code

It is always advisable to test scan the QR Code before putting them out for your target audience. 

4. Choose optimal printing format

If you are going to use QR Codes for print media creatives or large posters and billboards, it’s recommended to export them in high-resolution formats—SVG, EPS, or PDF. They ensure that the QR Code doesn’t get pixelated no matter how much resizing is done. 

That’s it. That’s all you need to know about the advantages of a QR Code.

FAQs: Advantages of QR Codes

1. What are possible the advantages of QR Codes?

QR codes have built-in error correction, allowing them to remain functional even if slightly damaged or distorted, unlike barcodes.

QR codes can store significantly more data than barcodes, making them more versatile for various applications.

They offer more security and overcome the limitations of print media by providing consumers with unlimited access to information. They enable the inclusion of rich content such as videos or presentations, encouraging audience interaction.

2. What is the main purpose of QR Codes?

Acting as a bridge between offline and online content, facilitating instant access to information. 

QR Codes offer a cost-effective setup, requiring minimal or no extra expenses for businesses to implement.

QR Codes are very user-friendly. They require minimal human effort for users to access online resources, users can do so by simply scanning a code.

QR Codes facilitate better user insights, allowing businesses to track customer engagement. You can analyze customer interactions, preferences, and engagement patterns to plan your future strategies.

3. How to use QR Codes for business?

For business use, you can use QR Codes in the following ways:

  • Use them in your marketing communications to get better engagement.
  • You can also use QRs to receive payments from your customers. 
  • Inventory management is another popular use case of QR Codes. They can help you track your goods and services.
  • Adding them to business cards can help you get the prospects to add you as a contact.
  • Use QR Codes for analytics to understand user behavior and optimize future marketing strategies.
  • For business events, you can use Event QR Codes to relay detailed event information and get the guests to RSVP.
  • Seamlessly share documents with the required stakeholders (and even password-protect them.

4. What are the advantages of QR Codes over barcodes?

QR Codes surpass barcodes by providing built-in error correction, ensuring functionality even with slight damage. They can store more data, offering versatility for various applications. 

Scanning QR Codes is quicker and more direct than typing numerical codes associated with barcodes. QR Codes can link to diverse content ranges, providing a richer and more interactive user experience.

5. What are some benefits of QR Codes for customers?

QR Codes benefit customers by saving time through quick and effortless access to information. 

They offer convenience in transactions, particularly in scenarios like cardless cash withdrawals. 

QR Codes make print media interactive, allowing customers to participate in contests, provide feedback, or make direct purchases. 

Users can easily save contact details or other information with a simple QR Code scan.