You are planning to design a new business card. You know that business cards are a way through which you can continue a conversation with your client later.
And in this digitalized era, you want your business card to be tech-savvy too. You want clients to put in minimal effort in contacting you. This will help you network better.
So, you want to design a business card, which is easy to share. And helps consolidate all your contact details in a single view.
And to achieve this, it is time you convert that conventional business card into a digital business card.
In this article, we will tell you all you need to know about digital business cards. And how to create one.
A. The traditional business card
Traditional business cards have all the information about you and your company. You mention your contact details such as contact number and email id to help clients reach out to you. But consider this:
Say you meet someone at a business meeting and hand out this card. Now you want them to save you as a contact on their phones. And of course—connect with you later.
But there’s a problem. The recipient of the visiting card will need to pull out her phone, open contacts, tediously type your contact details, and finally save you as contact.
You know what’s going to happen? 90% cases—your card is going to end up in trash. Why? Because no one will make the effort.
And this the least desired by any business man. Hence, with a digital business card, you can make the process easy for the people you want to connect with.
In the next section, we will tell you what a digital business card actually is.
B. What is a digital business card?
Digital business card serves the same purpose as the traditional one—it helps you connect with your potential clients, partners, and co-workers. They help to share your contact details in one single view.
Digital business cards are sustainable and save printing costs. Furthermore, you can also get useful insights to track sales management.
They can either be created by a mobile app or a website. There are two types of digital business cards. One is the digital business card, which you send via an email and is known as an e-business card. The second one is a QR Code based business card, which is also known as the VCard QR Code.
In this article, we will discuss both of them in detail.
C. E-business card
One of the types of digital card is the one that you send via an online platform such as email. This makes your business card a single, shareable file with all your contact details.
With this, you can share your social media accounts with ease. Your business card will not appear overwhelming. And the recipient will have no friction to follow your account on social media or contact you using the details.
This kind of digital business card is generally shared as a contact signature via email. This eliminates the need to mention social details in the email body.
Now let’s see the ways through which you can send digital business card
1. Types of email business card
Here are two types:
a. Shareable URLs
Here, you can create a link to your digital business card. And share it via email. Upon clicking this link, the recipients will be able to access all your contact details.
b. Email signature template
With this, you can send an electronic form of your digital business card. The template will include all your contact details such as name, designation, phone number, and social media accounts.
2. How to create
You can download these apps from both Google Play Store and App Store.
Using these apps, you just need to set up a definite style. And specify your contact details. Once done, the app will quickly create your e-business card.
For more information, you can refer to this detailed guide on professional online applications to create a digital business card.
3. Best practices
Here are some best practices you can follow to make your e-business card referable:
a. Choose an optimal size
The ideal size of an e-mail digital business card is 600px. This suited for both a smartphone and desktop. Also, to increase load speed, keep your e-business card below 50KB.
b. Add a personal message
Adding a personal message can make your client feel special. So you can send your e-business card with a note. This could be a simple line such as ‘It was a pleasure meeting you. I look forward to doing business with you in future.’
Now let’s move to explain the next type of digital business card.
D. VCard QR Code
This is the second type of digital business card. By adding a QR Code, you can digitize your business card. to it.
For the uninitiated, QR Codes are popularly known as advanced barcodes. They are scannable images, which can be easily scanned via a smartphone.
A digital business card/VCard QR Code links to a profile page with all your contact details.
This type of digital business card eliminates the need of manual typing. As people view it on their phones, it prompts them to save you as contact with a single click. This makes your business card actionable.
All that you need to do is—create a VCard QR Code. And print in on your business cards. This QR Code, when scanned, brings your contact information on the viewer’s phone.
Plus, by adding a QR Code to your business card, you can make it tech-savvy. This will give an impression to your clients that you are open to innovation. And hence, lead a positive impact.
Another advantage is that a QR Code can act as a point-of-engagement on your business card. You can actually add design such as a logo, background color, or background image. And make it look completely branded.
Besides, you can track the scanning activity of the QR Code placed on your business card. This is done by creating a Dynamic VCard QR Code. Read the next section to know more about it.
1. Types of VCard QR Code
These are the two main types. These are:
a. Dynamic VCard QR Code
Dynamic VCard is both editable and trackable in nature. This means you can make changes in the encoded information anytime, without changing the QR Code.
And as mentioned, you can also monitor the scanning activity of a Dynamic VCard QR Code. You get analytical data based on the number of scans and date, city, country, and browser from which the QR Code was scanned.
Plus, you can also enable GPS location tracking. With this feature, you can get the exact GPS location from which your QR Code was scanned.
Lastly, with the option of Lead Generation, you can capture potential leads. That is, you can get contact details and build a list of highly targeted potential customers.
Your clients just need a smartphone and good internet connections to scan the QR Code and save you as a contact.
2. Simple VCard QR Code
Static VCard is permanent and non-trackable in nature. This means you cannot change the information encoded in the QR Code once it has been created.
Also, it encodes your contact information within the QR Code itself. Hence, your clients do not necessarily require an internet connection to be directed to the target content.
When someone scans this QR Code, the scanning device gets a prompt to save you as a contact.
You can also create Static QR Codes in bulk effortlessly. For example, say you want to create visiting cards for all your employees. In this case, you will need a bulk QR Code generator such as QR Batch.
For more information, you can refer to this detailed guide.
2. How to create
You will need an online QR Code generator to create a VCard QR Code. Using Scanova for demo purposes, here’s a step-by-step guide on how to create a digital business card:
a. Go to Scanova and sign-up for a 14-day free trial.
b. On the page you land select either of the two categories based on your use case:
- VCard Profile (it is dynamic in nature)
- Simple VCard (it is static in nature)
c. Enter your contact details as specified and click Create QR Code.
d. A pop-up will appear prompting you to name the QR Code. Here enter the name. In case you are creating a Dynamic QR Code, you can enable advanced features (lead generation and GPS tracking) as per your use case.
e. Next, you will see three QR Code designs on your screen:
- Standard: By clicking on this option, you can create a black-and-white QR Code
- Custom with logo: Here, you can add a logo and customize the pattern and color of eyes and data modules
- Custom with background: With this option, you can choose to place a semi-transparent QR Code on top of a background image
You can proceed with either of the options.
f. Once your QR Code is ready, say after you design it, click Download
That’s it. Your digital business card/VCard QR Code will be downloaded. Open the file and test it to check if it works alright.
3. Where to use
Once you create a digital business card, the next question is—how will you use it? You can:
a. Add it to your paper-based business card
If you love physical cards but also want to take advantage of an electronic card, you can use them together.
Simply add VCard QR Code to a paper-based business card. People can then easily scan this QR Code and save you as contact on their smartphones.
b. Add it to your conference material
Say you are going to conduct a workshop, conference or any formal meet-up. You can easily add your VCard QR Code to the material that you’ll present to your audience.
It can be anything like a powerpoint presentation or a poster.
c. Display it on your mobile screen
Say you are at a formal meet-up and run out of business cards. What you can then do is—display your VCard QR Code on your phone. People you meet can scan it to immediately add you as a contact.
Now you know how to create a digital business card and where to use it. In this next section we will tell you a couple of best practices to get best results.
4. Best practices
Follow these best practices to create VCard QR Code cards flawlessly:
a. Add design to QR Code
Custom-designed QR Code will attract the recipient’s eyes. Plus, it will also give a personalized touch to your digital business card.
Also here is a fact: Custom-designed QR Codes attract 50-200% more scans as compared to simple black-and-white ones.
b. Add a CTA element
As you print the QR Code, add a simple help note beneath it. This can be a simple line such as ‘Scan to save as contact’.
This will act as a CTA element and guide your clients of what actually needs to be done.
That’s it. That’s all you need to know before getting started with a digital business card.
Create your digital business card today and network with your clients better.