If you’re a non-profit organization, you would want to generate funds to support your cause, right?
Did you know you could do the same using QR Code for charity donations? But that’s not all. QR Codes could be helpful for you in a lot more ways.
If you’ve not yet caught up on QR Code trends, you need to. QR Codes are not a recent discovery, they’ve been around since the mid-90s.
Due to the pandemic and the focus on no-contact technology, their usage greatly increased. Now more than ever, people rely on QR Codes for various purposes.
By using QR Codes, you can easily receive more charity donations. Even with a limited budget, you can get the most out of it.
But before we learn how to create a QR Code for charity donations, let’s know what is it all about.
A. What is a QR Code for charity donations
The concept of a QR Code for charity donations is not hard to understand.
You could use the QR Code to get donations, take people to your website, guide them to your office, and much more!
Let’s look at nine such use cases in detail.
B. How QR Codes help receive charity donations and beyond
These tiny little barcode-like structures can be used for anything smart and phygital. Here’s how:
1. Conveying information
Sharing details about your campaign, cause, or organization is important for fundraising. And to do that, you’d often create flyers, print ads, or banners.
The only thing that doesn’t work here is the limited functionality of print media. That means it limits the information you can share due to the limited printing space. In addition, you never get to know how many people actually read the information.
So what’s the best thing you can do?
Adding a QR Code on your print assets is a great way out. Using it, you can add as many details as you want. And we’re not just talking about text but multimedia too. Isn’t that great?
And the best thing is that you can even monitor how many people scanned the QR Code actually to read the information. Isn’t that great? We call it a Custom Page QR Code.
2. Get people talking through business cards
Despite the tech advancements, physical business cards are still highly popular among professionals.
Here, you should rather first explain the drawback of the physical business card alone. And then propose that adding a QR Code can help resolve it.
Just hand over your business card with a QR Code at the next charity drive.
Another option is to have a Vcard QR Code on your desk or as an image on your phone.
When scanned, it takes the end-users to a landing page, where they can see all your contact details. The page could contain information like:
-Social Media handles
This will enable a quick scan without the hassles of carrying a physical card.
Hosting an exclusive event like a gala? You’d want everything to go as smoothly as possible, right?
With QR Codes you can do just that. You can
- Create tickets
- Employ digital RSVP
- Share contact information
- Share the venue’s location
- Create a landing/registration page
All these will make things easy for your guests (and even delight them). And that’s just going to make it simpler for you to solicit donations for your cause.
4. Spread awareness through social media
Do you want to increase the footfall at your donation drive or charity event?
If yes, then there’s no better way to do it than by using a Social Media QR Code.
On scanning one, users are taken to a webpage with button links to all your social media profiles.
You can also include options to donate your car or other assets directly through your QR code campaign page as an easy way to raise funds.
5. Promote your sponsors
With a QR Code for charity donations, you can do more than just redirect end-users to a website.
You can even share multiple web links via one QR Code. This will help you share your sponsor’s weblink to promote them and improve their visibility too.
We call it a Multi-URL QR Code. Scanning it takes the end-users to a landing page where they see button links to the required web pages. They can then select which one they would like to visit.
6. Run surveys efficiently
Running surveys is a common practice in charities. It could be to conduct research, get consensus, obtain feedback, etc.
But handing out paper-based survey forms is not a sure-shot way to generate responses. It is a cumbersome process, and it also leads to paper waste.
So what’s the best way out?
Creating a survey through a Custom QR Code is a great way to get responses from people.
A Survey QR Code when scanned brings up the survey form, where people can fill in the details. You can then analyze the recorded responses to improve your facilities or services.
Not only this, you can expect an increase in the successful response rate. Neat, right?
7. Host events and charity drives
Looking to host your event and want the best way to generate registrations?
You can use an Event QR Code can be a quick method to share details related to your event.
It is the best way to secure the attendees for your event. Additionally, it helps you get an idea of the potential revenue generation.
You can also direct people to the complete calendar of events or a map location.
8. Generate funds through charity campaigns
Fundraising is among the most important processes for any charity or non-profit.
And QR Codes are famous for making and receiving payments anyway.
For your audience, it doesn’t get any simpler than this. They don’t have to carry any payment cards or share bank account or card details. It also allows them greater data security than traditional systems.
QR Codes are great for you as a receiver as well. It is a simple and cost-effective setup. It enables you to take payments from more than one customer at a time, unlike a traditional POS method.
9. Share addresses and more
QR Codes can be helpful when you’re attempting to help people visit your office. To achieve this, you need to create a Google Maps QR Code.
Alternatively, you can create a Custom Page QR Code with:
- Address and contact details
- A page with detailed directions
- Tell people about several modes of transportation
- A pinned location on Google Maps
C. How to create QR Code for charity donations
We’re sure that with the use cases we’ve listed, you’re now ready to create your QR Code.
Don’t worry, it’s not a complicated process. Let us walk you through all the steps.
- Choose your preferred browser and head on to Scanova
- Click on Create QR Code. On the page that loads select any category of your choice. For a demo, we’ll move ahead with the Website URL QR Code
- Next up, add the web link you want to take your end users to. Click Continue
- On the page that loads, give your QR Code a name. Dynamic selection is made by default
- On this page, you’ll see your QR Code on the right with the Edit Design option below it. You can use it to customize your QR Code by either adding a logo, color, or a background image
- If you choose to design the QR Code, click on Update Changes after finalizing it. Once done, proceed to Download
- A pop-up will appear asking you for a quick sign-up. You can do this without having to enter your credit card details
- Once done signing up, click on Download again. You’ll see a pop-up where you can enter the size and format of the QR Code image
- After you’re done, click Export
That’s it. Now you’re ready with your QR Code for sharing. Before sharing, test it out
so that there are no errors.
Related : Best QR Code Generator
D. Where to place QR Code for charity donations
Now that you’re done with creating your QR Code, you must be wondering where to place it.
It’s all about the smart placement of your QR Code that would lead to more scans.
And when it comes to placement, QR Codes are quite flexible. They can be scanned by a phone from another phone, a webpage, or a digital sign.
It’s versatile enough to be placed on any printed material (business cards, posters, brochures, catalogs, navigation signs, etc.) and shared digitally.
Also, there is no “right-side up” because they are two-dimensional (as opposed to the one-dimensional barcodes found in grocery stores) and can be scanned from any angle.
QR Codes don’t cause any obstruction and hardly take up any space. Just make sure they are clearly displayed so that people can quickly find and scan them.
Here are some places where you can place your QR Code:
- Business Cards
Not only these places, but you can place your QR Code for Charity Donations elsewhere too. Get creative, because there is no limit to the placement and usage.
E. Best practices while creating your QR Code
1. Test your QR Code
You don’t want people scanning your QR Code just to face an error, right?
To avoid this scenario, ensure that you test out your QR Code. Use different device OS (Android, iOS) to test before sharing.
2. Customize your QR Code
Did you know that a customized QR Code attracts more scans?
This should be reason enough to add your logo and brand colors to your QR Code. Not only will it look attractive, but people will also easily recognize your organization/NGO.
3. Make sure your QR Code is clear
When you put efforts into developing a QR Code, we’re sure you would want it to work seamlessly.
An unclear or pixelated QR Code looks unattractive and also isn’t functional. Make sure to export your QR Code in high-quality formats like SVG, EPS, and PDF. You can resize them without any loss in quality.
When experimenting with colors, ensure:
- Dark color with a light background (and vice-versa)
- Optimum contrast between the background and the foreground
4. Include a CTA
You wouldn’t want your end users to be unclear on what to expect after they scan your QR Code.
A CTA helps your target audience to take the desired action, or what to expect after taking the action. This helps you draw your audience’s attention to your QR Code.
Your end users should have a positive experience while using your QR Code. The QR Code should redirect them to the correct page, instead of a misleading one.
To improve your scan rates, CTA like ‘Donate Now’, ‘Join Our Cause’, or others could help your NGO or non-profit organization.
Your non-profit organization can greatly benefit from a QR Code. Besides the nine use cases we discussed, there’s a lot you could do with them.
If you’re still reading, you’ve already learned everything about using QR Code for Charity Donations. If you have any questions, let us know in the comments!