Sky-High QR Drone Show

To make a bold statement for the Beazley brand by executing a record-setting drone display – grabbing public attention and driving onlookers to engage via QR scan, purely out of astonishment and curiosity.

In April 2023, during a company event, Beazley orchestrated London’s first drone-created QR code. Hundreds of synchronized drones first danced above the Thames, then coalesced into a massive purple QR code hovering near Canary Wharf. For about 20 seconds, the code hung in the sky, prompting viewers to point their phones upward. Those who scanned were directed to a Beazley landing page. Although the glowing QR was primarily visible to event guests (and baffled passersby with no context), the story generated global press as a futuristic marketing experiment marrying offline and online.