You know what a QR Code is. It is a 2D barcode that stores alphanumeric information just like a barcode.
But unlike a barcode, it doesn’t store limited information. Neither is it non-editable.
Yes, a QR Code can store a lot more information than a barcode. And the content encoded in a QR Code can also be edited. Such QR Codes are called dynamic QR Codes.
A. What is a Dynamic QR Code
Based on how the target data is encoded, QR Codes are of two types—static and dynamic.
The target data is encoded directly into a static QR Code which can be scanned without an internet connection. Hence, once you create it, you cannot edit it. To do that, you will have to create a new QR Code altogether.
On the other hand, a dynamic QR Code never stores the target data directly. It stores a short URL that redirects the end users to the target data.
Hence, a dynamic QR Code can be edited anytime you want. No need to create a new QR Code each time you want to change the encoded content.
In fact, there are many additional features that dynamic QR Codes offer. For example—they allow you to track their scanning activity, add password protection to the encoded data, and even capture leads.
We’ll discuss all the features of a dynamic QR Code in detail in this article.
B. What are the benefits of a dynamic QR Code
Compared to a static QR Code which is very basic and has limited functionality, dynamic QR Codes have many advantages. They allow you to:
1. Edit the encoded data anytime you want
Say you add a Vcard Profile QR Code on your business cards. When scanned, it shows your contact details (such as phone number, email, website, and description) to end-users. And it even allows them to save you as a contact without typing these details manually.
A year later, you happen to change your contact number. So you wish to make these changes to the QR Code. But you don’t want to reprint the cards.
This is where a dynamic QR Code comes in handy. You can make changes to it anytime you want yet your QR Code will remain the same. No need to reprint it.
2. Edit the QR Code category
Say you are using a QR Code to direct customers to your website. And you promoted it via various marketing channels. This led this campaign to success and it reached a wider audience.
You now want to promote the app but don’t want to lose the audience your campaign has gathered already.
These could be for app promotions, giving away coupon codes, sharing documents, or product details.
And dynamic QR Codes can help you take care of it. How? Well, they allow you to switch between the QR Code categories. Hence, they offer wider flexibility compared to static QR Codes.
For example, say you are using an App Store QR Code to drive app downloads. And this campaign has been quite successful. So, you have decided to use this QR Code for another campaign to, say, promote a specific product within your app.
Here, a dynamic QR Code will allow you to change the App Store QR Code to App Deep Link QR Code. App Deep Link QR Code, when scanned, redirects the end-user to a specific page within your app.
3. Monitor the scanning activity
If you’re a marketer, you know how important it is to monitor the behavior of your audience. It helps you understand them better and improve your subsequent campaigns accordingly.
A QR Code helps you do this. It helps you track the scanning activity based on various parameters. For example—
a. How many people are scanning your QR Code
b. From which location they have scanned
c. Which device did they use for scanning (mobile, tablet)
It gives you a deep insight into how your campaign is working out. How?
Say you run a print media marketing campaign across five different cities. A week later, you look at the analytics to find that the scanning was rampant in two of these cities.
You’ll then know where your target audience is. And accordingly, you can plan your budget to increase your conversions in the future.
4. Keep the QR Code clean and small
A QR Code stores the data across rows and columns of its data modules.
Hence, as the encoded content increases, the QR Code becomes dense. And since a static QR Code directly encodes the target content, it tends to be denser.
On the other hand, as discussed, a dynamic QR Code only stores a short URL. Hence, it does not become cluttered. No matter how much data you encode in it.
Hence, the end result is that you can keep the QR Code cleaner and smaller as compared to a static QR Code.
And the cleaner a QR Code is, the higher its scannability.
5. Activate or deactivate the QR Code any time you want
Say your campaign has ended. And you now want to stop getting scans on your QR Code. What will you do here?
The answer is—make the QR Code inactive. Or simply—deactivate it. And you can even activate it again any time you want.
All that you need is—a QR Code generator that allows you to do this.
6. Access mobile-optimized landing pages
Suppose you’re a product manufacturer. You want to show in-depth product details to the consumers which could not be added to the product packaging due to limited printing space.
How will you do it? By creating a landing page with all these details and adding its link to the product packaging, right? And to do that, you’ll need the assistance of a developer.
Well, it’s a long process. And you don’t really need to do that. Dynamic QR Codes allow you to create such landing pages yourself.
Just find a dynamic QR Code generator that helps you do it. Here are a few examples:
a. Event QR Code
To organize an event, whether formal or informal, you hand out printed invitation cards. They help your guests know details such as the date and time of the event, and venue location.
An Event QR Code here helps you simplify many things.
For example—it helps guests add the event to their calendars with a simple click, RSVP easily, and see the exact venue location on Google Maps.
b. Social Media QR Code
Running a campaign to get social media followers using a QR Code? Why stop at Facebook? Let your target audience follow you on their favorite social media site.
A Social Media QR Code helps you do it. How?
It creates a landing page with links to all your social media profiles. Users can then select their favorite site and follow you.
To know more about how a Social Media QR Code can help you increase your followers, read this detailed guide.
c. App Store QR Code
Say you’re an app developer and you’ve created a new app. You want to get people to download it. And you’re using print media to promote it.
What will you do here? Add your app’s name or its App Store link to the promotional material, right?
But here’s the thing. To install your app people will have to type the link or its name, find it, and finally install it.
This is a long process and needs effort. And to be honest, many people will simply not put in the required effort.
An App Store QR Code helps you make it easier for them to find your app and install it. How?
When scanned, it identifies the operating system of the scanning device and redirects it to the right app store.
No need for manual typing and searching anymore. That simple!
d. Product QR Code
Have you seen tiny QR Codes on product packaging? They are meant to help customers see the details that manufacturers couldn’t add to the packaging directly due to limited space.
We call these Product QR Codes. And with tools such as Scanova, a Product QR Code helps you create a whole landing page.
Here, you can add detailed product information in the form of text, banner images, video, buttons, social sharing buttons, files, and what not!
Customers just need to pull out their phones to take a quick scan and access all this information.
In fact, many marketers also add Coupon QR Codes to packaging to help customers avail of discounts on their future purchases.
e. Coupon QR Code
If you’ve ever run discount-based campaigns, you’d know how successful they can be. They offer an amazing way to bring in customers (both existing and new).
And with a Coupon QR Code, marketers just make this whole process smoother. It helps you design a mobile-optimized landing page. here you can add all the offer-related details such as description, images, web links, voucher code, etc.
On the same page, the end-users also see a button that says Redeem Now.
This eliminates the need for them to carry the coupon around all the time (which many of us forget). A simple scan and click make the whole process easier.
And since it’s a dynamic QR Code, you get to see the scan analytics too!
C. How to create a dynamic QR Code
Now you know what a dynamic QR Code is and how it works. The next question is—how to create one.
To create a dynamic QR Code, you need an online QR Code generator. Most free QR Code generators you will find online create only static QR Codes.
To create a dynamic QR Code, you’ll need an advanced QR Code generator. Now there are many QR Code generators online. How do you then decide the best one for your use case?
Probably by comparing the top ones, right? Don’t worry, you’ll not have to visit each one of them to find the best one. Here’s a detailed comparison chart of the top QR Code generators. You can go through it to decide the best one for your use case.
Using Scanova for a demo, here’s how you can create a dynamic QR Code:
- Go to Scanova. Click on Create QR Code
2. Select the Website URL category from amongst other QR Code categories.
3. Enter the link and click Continue.
4. Now, on the page you land, you will be able to name your QR Code. On the same page select Dynamic QR Code.
4. Next, you’ll see two QR Code designs. You can choose custom with logo or custom with background.
Note that a customized QR Code attracts more scans than a black-and-white one. Hence, to attract maximum scans, design your QR Code.
5. Once your QR Code is ready, say after you design it, you can preview it. If everything looks fine, proceed to download.
6. To download the QR Code, you need to create an account. Here, Sign Up to get started with a 14-day free trial.
6. Once you Sign Up, click on the download icon. A pop-up will appear prompting you to specify the QR Code image size and format. Once you enter the details, click Export
That’s it. Your QR Code will be created.
In case you’d like to create dynamic QR Codes in bulk, here’s your guide to getting started.
D. How to edit a dynamic QR Code
Say after some time, you wish to edit the content encoded (Website URL here) in the QR Code. Here’s how you can do it:
1. Login to your Scanova account and go to My QR Codes.
2. Select the QR Code you want to edit
3. Here you can edit the following things:
Name: Here, you can change the name of the QR Code
Category: Using this feature, you can switch the QR Code category—Website URL QR Code, App Deep Link, App Store, Audio, Coupon, Custom Page, Document, Event, and more
Tags: Here, you can add more tags
Below this, you will see more options such as:
Content: You can edit the content you linked to a QR Code
Advance Settings: You can enable password protection, GPS location, and lead generation
Design: You can edit the design again the way you want to
4. Click Update QR Code
That’s it. Your QR Code will be updated. That’s all you need to know about a dynamic QR Code.
Go ahead and create your first Dynamic QR Code with an online QR Code generator.