“Pass Jeux” (Games Pass)
Paris 2024 Olympics Organizing Comm.
Campaign Objective
To ensure a safe, well-managed Olympic opening event by pre-registering local access and using QR codes to verify entrants’ identities and purposes.
Campaign Story
Days before the July 26, 2024 Opening Ceremony (a Seine River spectacular), authorities set up two perimeter zones in central Paris. In the tighter “grey zone,” absolutely everyone needed an authorized QR code pass (the “Pass Jeux”) to enter. Locals, workers, and attendees applied online by submitting proof of address or work credentials. Approved applicants received a unique QR via email or the Pass Jeux app. Police manned checkpoints scanning these QR codes, instantly verifying each person’s permission to be in that zone. The system effectively created a temporary secure bubble around the ceremony site without physical tickets or permits.
Execution
French authorities launched a dedicated site (pass-jeux.gouv.fr) for QR pass registration weeks in advance
Residents/businesses in affected areas were widely notified via mail and local media to apply for their free QR code, providing ID and justification (resident, employee, vendor, etc.)
After quick vetting by the Préfecture de Police, individuals got a QR code on their phone (or printable) that was valid July 18–27
On event day, thousands of police and soldiers at barricades simply scanned passes with mobile readers, which showed a green check or red denial
The QR passes significantly reduced unauthorized crowds, and officials adjusted checkpoint leniency on day one to educate stragglers.
Kampagnenerfolg
Es wurden fast 300.000 QR-Codes ausgegeben. Die Kontrollpunkte filterten den motorisierten Verkehr vollständig heraus, und es kam am 26. Juli lediglich zu geringfügigen Verzögerungen für Fußgänger. Die Verantwortlichen lobten die Schnelligkeit des Systems und betonten, dass es als Vorbild für zukünftige Großveranstaltungen dienen werde.
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