Businesses and individuals are constantly seeking innovative ways to connect with their target audience.
In the realm of connectivity, QR Codes have emerged as a game-changer. They cater to marketers, small business owners, and event organizers alike.
And when it comes to creating stunning, customized QR Codes, Canva is at the forefront of the revolution.
Whether you’re a marketer, small business owner, or creative enthusiast, Canva QR Codes lets you create engaging visuals while nudging your audience to take immediate action.
Imagine turning a simple design into an interactive experience that connects your audience to your digital world with a single scan.
In this blog, we will talk about Canva QR Code. We will explore their versatility, ease of use, and the myriad of possibilities they offer.
A. Canva QR Code: What is it
Let’s break down the literal meaning of the Canva QR Code. It’s a QR Code embedded into a Canva design to redirect your audience’s attention to the destination link.
You can create these QR Codes using the web application on your browser, or the phone app.
So the next time you create a social media post, print media banner ad, poster, or flyer, Canva shall make it actionable for the audience.
One of the major advantages of a Canva QR Code is—it’s easy to create and very practical.
B. How to create a Canva QR Code?
Using a Canva QR Code Generator is as easy as it gets. You just need to follow these simple steps to create one!
1. Head over to Canva and design the project where you intend to insert a QR Code
2. Next, look to the left-hand menu and click on “More,” represented by a three-dot icon
3. Among the available app options, select “QR Code”
4. Within the designated box, input the URL destination for your QR Code and click “Generate code”
5. You’ll now see a static QR Code in the “Uploads” menu
6. Now, click on the QR Code image and place it at a desired location
Pro-tip: You can update the Canva QR Code background color and size to make it sync with your brand tone
Note: Canva QR Code allows you to create a Static QR Code only for now
Static QR Codes are the best for on-off or occasional use, whereas, you want to make the most of it.
This is where dynamic QR Codes wear the hat. Roll on to the next section to understand why!
C. Why choose a dynamic QR Code
Static QR Codes are definitely the most seen QR Codes. However, Dynamic QR Codes take the front seat in terms of advantages one can unwrap.
Here are some reasons why you might choose a dynamic QR Code:
1. Editability
With Dynamic QR Codes, you can save time on re-creating a QR Code from scratch. Want to know, how?
Well, it allows you to edit the embedded content and the design anytime. This is especially valuable if you need to update the linked webpage or information regularly.
2. Tracking and analytics
Slapped a QR Code on your print media campaign, but, no idea on how to measure the influence?
Dynamic QR contains in-built tracking and analytics features. With this, you can monitor the number of times the QR Code has been scanned, where, and when it was scanned, and other valuable data to measure your marketing efforts.
3. A/B testing
Voluntarily or involuntarily, marketers need to perform the A/B testing. Re-printing and re-designing will cost time, money, and effort.
Dynamic QR Codes are smoother than expected. They help you conduct A/B testing by changing the URLs to which you’d like the end-users to be taken.
Yes, a big saving offer, it is!
4. Security
Want to control access to your Canva QR Code just like your files? Enabling a password-protection or expiration date on Dynamic QR can get you to do it.
5. Flexibility
Your print-media campaign content once printed can’t be edited. Of course, it can. But, it can pinch your pockets. However, QR Codes can be flexible.
All you need to ensure is choosing a Dynamic QR Code. You can update the content linked to the same QR Code—like changing a URL, redirecting to a new campaign, or modifying information—without reprinting or recreating it. This flexibility can be beneficial for targeted marketing.
6. Content management
Say, you’re a professional marketer and you run multiple print-media campaigns. Managing all of the created QR Codes can be a daunting task.
With Scanova, you can manage all your Dynamic QR Codes from a single dashboard. Straightforward, right?
7. Longevity
Because the encoded information in dynamic QR Codes can be updated, they tend to last longer than static ones. This means you don’t have to create a new QR Code every time you want to refresh the content.
8. Brand consistency
Dynamic QR Codes allow you to maintain consistent branding by keeping the same QR Code design while changing the linked content.
Dynamic QR Codes provide benefits but can involve subscription or service fees. Make your choice based on your goals and budget.
D. How to make a dynamic QR Code
You can use Scanova QR Code Generator to create Dynamic QR Codes. Follow these simple steps to begin!
1. Open your preferred browser and log on to Scanova’s website
2. When the page finishes loading, select your preferred QR Code category. For example, to add a website link, select Website URL. For this demo, let’s create a Website URL
3. Add the web link you want to take the end users to on scanning the QR Code. When done, click Continue
4. You need to name your QR Code on the following page. Here, the Dynamic selection is made by default
5. Next, you’ll see a QR Code image on the right with the Edit Design option under it. It’ll help you customize the QR Code design. You can add a logo, color, or background image
6. Click on Update Changes after finalizing the design. Once you are finally done, click on Download to get your QR Code
7. A pop-up box will appear asking you to do a quick sign-up. Fret not, you won’t have to give away your credit card details
8. Once the signup is done, click on Download again
9. A pop-up will appear. Enter the size and format of the QR Code image to proceed
10. Once done, click Export
That’s it, you’re now ready with your dynamic QR Code. Make sure you test it out before sharing it.
E. How to edit a dynamic QR Code
1. Login to your Scanva dashboard and navigate to the “My QR Codes” section
2. Now, hover over the QR Code you wish to modify and then, click on the “View/edit” icon. This action will grant you access to the following editing options:
– Name: Modify the QR Code’s name as needed
– Category: Select from a range of categories including Website URL QR Code, App Deep Link, App Store, Audio, Coupon, Custom Page, Document, Event, and more
– Tags: Add or modify the tags associated with the QR Code
– Content: Edit the content stored within the QR Code
– Advanced Settings: Activate features like password protection, GPS location tracking, and lead generation
– Design: Customize the QR Code’s appearance to your preference
3. Once you’ve made the necessary adjustments, click on “Update QR Code.”
Your QR Code will now display the updated content when scanned.
F. Canva QR Code best practices
Just like a key that unlocks different doors, QR Codes also open up new opportunities for your business or personal projects.
Want to know more about it?
1. Provide value: Ensure that the content linked to the QR Code provides real value to users. Whether it’s access to exclusive offers, additional information, or convenience, the content should be relevant and beneficial
2. Test and verify: Before publishing or distributing QR Codes, test them to ensure they work correctly. Use different devices and QR Code scanning apps to verify compatibility
3. Design considerations: Pay attention to the design of your QR Code. It should be clear, easy to scan, and contrast well with the background. Customization is acceptable but shouldn’t compromise scanability
4. Error correction: Choose the appropriate error correction level based on your use case. Higher error correction allows the QR Code to remain functional even if it’s partially damaged
5. Optimal size: Determine the appropriate size for your QR Code, balancing visibility with aesthetics. A QR Code that is too small may be challenging to scan, while one that is too large may disrupt your design
6. Link maintenance: Regularly review and update the linked content to ensure it remains accurate and relevant
7. Context matters: Place QR Codes where they make sense. For instance, say, you want to place a QR Code in your promotional campaign, include them in advertisements, brochures, or product packaging
8. Mobile-friendly content: Many users will scan QR Codes with their smartphones, so the linked content should display well on smaller screens. Ensure that any web content linked to the QR Code is mobile-responsive
9. Privacy and security: If collecting user data, clearly communicate your data collection practices and obtain consent where necessary. Be mindful of the information you collect through QR Codes and ensure compliance with privacy regulations
10. Scanability: Avoid placing QR Codes behind glass or in locations with poor lighting, as this can hinder scanning. Ensure that the code is easily accessible to users
11. Educate users: Add clear instructions or a brief explanation of what the QR Code leads to, especially if the audience may not be familiar with QR Codes
12. Backup and redundancy: Keep backups of QR Codes and their linked content. If the linked content becomes unavailable or needs to be updated, having a backup can be invaluable
13. Track and analyze: If applicable, use QR Codes with tracking and analytics features to gather data on user interactions. This can help you assess the effectiveness of your QR Code campaigns
G. Canva QR Code FAQs
1. What is a Canva QR Code?
A Canva QR Code is a QR Code created using a popular graphic design software called Canva.
It allows you to create a static QR Code in their tool for various print media or digital campaigns for sharing website links, contact information, and much more.
2. What types of QR Codes can I create with Canva?
You can create various types of QR Codes, including Website URLs, Email, Phone, Texts, and WiFi network using Canva tool.
3. Can I customize the appearance of my Canva QR Code?
Yes, you can customize the design and appearance of your Canva QR Code. You can change color, add a logo or image to the center, and adjust its size to match your design’s aesthetics.
4. Are Canva QR Codes dynamic or static?
Canva primarily supports static QR Codes. This means that the encoded content (e.g., URL or information) is fixed and cannot be changed after the QR Code is generated. However, you can still manually update the content and create a new QR Code if needed.
5. Can I track the performance of my Canva QR Code?
Currently, Canva only allows to creation and design of QR Codes. To track QR Code performance, you would need to use a separate QR Code Generator like Scanova to track the scans.
6. Are there any additional fees for using Canva QR Codes?
Canva offers both free and premium plans. While you can create QR Codes with a free Canva account, some advanced features and customization options may be available exclusively to Canva Pro subscribers.
Note: Be sure to check Canva’s pricing page for the most up-to-date information
7. Can I use Canva QR Codes for commercial purposes?
Yes, you can use Canva QR Codes for commercial purposes. It may include marketing materials, advertisements, and branding.
However, it’s essential to ensure that your QR Codes comply with relevant laws and regulations, especially regarding data privacy and consumer consent.
8. Can I track the scans of a QR Code created in Canva?
No, Canva only allows you to create Static QR Codes and they are not trackable. However, to track a QR Code, consider using a Dynamic QR Code from a professional QR Code Generator.
Summing up
As we wrap up our exploration on Canva QR Code, it is clear that these small 2D QR Codes are not just an add-on but a powerful tool for elevating your designs.
Whether you’re a marketer, a business owner, or a creative enthusiast, Canva QR Code offers you the opportunity to seamlessly connect your physical and digital worlds.
If you’re still reading, you’ve already learned everything about Canva QR Code. If you have any questions, let us know in the comments.
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