Product Packaging QR Code
Leading consumer goods brands use Scanova's QR Codes on product packaging toattract, inform, engage, and track consumers
QR Codes on product packaging
QR Codes are increasingly becoming a vital tool in the consumer goods industry, particularly in product packaging. They serve as a bridge between physical products and digital experiences, allowing brands to engage customers more effectively.
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According to a recent study, 51% of millennials and 49% of Gen Z use QR Codes at least once a week. This indicates a strong trend towards digital engagement via QR Codes among younger demographics. -
As per ProfileTree, the consumer goods industry has seen a 247% increase in QR Code usage from 2021 to 2023, highlighting the growing reliance on this technology for enhancing customer interaction and product information accessibility. -
An article suggests that about 60% of consumers prefer using QR Codes to access coupons and discounts. This demonstrates their effectiveness as a promotional tool in the consumer goods sector.
You can also harness the power of QR Codes for your products
Packaging QRs boost sales, enhance customer loyalty,
and drive brand visibility
Share Information
Give your products a voice, even with limited packaging space. PepsiCo incorporated QR Codes on its snack packaging, allowing consumers to access detailed product information. Share detailed product information directly from the packaging with a QR Code.
Give your products a voice, even with limited packaging space. PepsiCo incorporated QR Codes on its snack packaging, allowing consumers to access detailed product information. Share detailed product information directly from the packaging with a QR Code.
Get Feedback
Encouraging customers to leave reviews is crucial for building trust and credibility in the consumer goods industry. Custom forms linked to QR Codes can gather valuable consumer insights easily, allowing businesses to identify areas for improvement.
Encouraging customers to leave reviews is crucial for building trust and credibility in the consumer goods industry. Custom forms linked to QR Codes can gather valuable consumer insights easily, allowing businesses to identify areas for improvement.
Engage Consumers
Using QR Codes on the packaging of fast-moving consumer goods (FMCG) can significantly enhance a brand's online/social media presence through likes, follows, and shares. As consumers interact with the brand online, it creates opportunities for better engagement.
Using QR Codes on the packaging of fast-moving consumer goods (FMCG) can significantly enhance a brand's online/social media presence through likes, follows, and shares. As consumers interact with the brand online, it creates opportunities for better engagement.
Attract More Customers
Leverage QR Codes to reach repeat and new customers by embedding QR Codes on product packaging. You can redirect customers to your website to check out your entire range, promotional pages to access special offers and discounts, or other customized landing pages.
Leverage QR Codes to reach repeat and new customers by embedding QR Codes on product packaging. You can redirect customers to your website to check out your entire range, promotional pages to access special offers and discounts, or other customized landing pages.
Track Scans
By tracking metrics such as total scans, exact GPS locations, and other demographics—companies can measure the success of their initiatives and adjust strategies accordingly. This data-driven approach allows businesses to generate leads and integrate findings with their CRMs to build sales pipelines.
By tracking metrics such as total scans, exact GPS locations, and other demographics—companies can measure the success of their initiatives and adjust strategies accordingly. This data-driven approach allows businesses to generate leads and integrate findings with their CRMs to build sales pipelines.
Enhance Loyalty Programs
Integrating QR Codes into loyalty programs can improve customer retention and engagement. By scanning a QR Code, customers can enroll in loyalty programs and redeem rewards. This streamlined process encourages repeat purchases and fosters a sense of belonging among consumers.
Integrating QR Codes into loyalty programs can improve customer retention and engagement. By scanning a QR Code, customers can enroll in loyalty programs and redeem rewards. This streamlined process encourages repeat purchases and fosters a sense of belonging among consumers.
Inventory Tracking
By assigning unique QR Codes to each product in the inventory, staff can quickly scan and update stock levels. This system streamlines the inventory management process, reduces human error, and provides accurate data on product availability.
By assigning unique QR Codes to each product in the inventory, staff can quickly scan and update stock levels. This system streamlines the inventory management process, reduces human error, and provides accurate data on product availability.
Provide Support
Facilitate easy communication by incorporating QR Codes that allow customers to reach you directly via phone, email, or SMS. By scanning these codes, customers can initiate a call, send an email, or text your support team without manually entering the contact information.
Facilitate easy communication by incorporating QR Codes that allow customers to reach you directly via phone, email, or SMS. By scanning these codes, customers can initiate a call, send an email, or text your support team without manually entering the contact information.
Engage customers like never before with Scanova
Follow these steps to create QR Codes for your use case
Select Category
Log in to Scanova. Click on Create QR Code and select a category.
Enter Content
Once you have selected a category, add the required content like website URL, location, etc.
Create QR Code
Provide a name for your QR Code and add tags (optional). In case you have opted for Dynamic QR Code, you can enable advanced features like age restriction. After completing this, click on Create QR Code.
Customize & Download
Directly test and download your QR Code. You can also customize the QR Code design before downloading it.
Real-world applications of packaging QR Codes
Unilever
Dove, a skincare brand and product of Unilever, has implemented QR Codes on its product packaging to enhance customer engagement and combat counterfeiting. These codes allow consumers to join loyalty programs, creating a more interactive experience with the brand. This initiative has boosted brand loyalty.
Dove, a skincare brand and product of Unilever, has implemented QR Codes on its product packaging to enhance customer engagement and combat counterfeiting. These codes allow consumers to join loyalty programs, creating a more interactive experience with the brand. This initiative has boosted brand loyalty.
L'Oréal
By the end of 2025, L'Oréal will be replacing traditional barcodes with QR Codes on all its products. This shift allows for more detailed information to be provided directly to consumers—including product benefits, ingredient lists, and interactive content such as tutorials and videos on product usage.
By the end of 2025, L'Oréal will be replacing traditional barcodes with QR Codes on all its products. This shift allows for more detailed information to be provided directly to consumers—including product benefits, ingredient lists, and interactive content such as tutorials and videos on product usage.
Vaseline
Vaseline's See My Skin campaign featured products with QR Codes. Scanning the QR Code led consumers to the See My Skin platform and other helpful resources based on their skin type. This effective approach not only enhances user experience but also encourages consumer interaction with the brand.
Vaseline's See My Skin campaign featured products with QR Codes. Scanning the QR Code led consumers to the See My Skin platform and other helpful resources based on their skin type. This effective approach not only enhances user experience but also encourages consumer interaction with the brand.
Nestlé
Nestlé launched a global initiative that places QR Codes on the packaging of KitKat. When consumers scan these codes with their smartphones, they are directed to a digital platform that provides comprehensive information about the product—including nutritional profile, portion guidance, and recipe ideas.
Nestlé launched a global initiative that places QR Codes on the packaging of KitKat. When consumers scan these codes with their smartphones, they are directed to a digital platform that provides comprehensive information about the product—including nutritional profile, portion guidance, and recipe ideas.
Get desired results for your packaged goods business with Scanova
Leverage QR Codes to engage consumers and boost sales
Build your QR Code strategy with Scanova's latest e-book on QR Codes for consumer packaged goods
Download Free E-book
Why consumer goods brands like Nestle and L'Oréal opt for QR Codes
Scalability
Editability
Customization
Tracking & Analytics
Your security and privacy matters
Scanova prioritizes user data protection by adhering to stringent security standards
including ISO/IEC 27001:2022, GDPR, and SOC2
Product packaging QR Code categories by Scanova
Best brands in the world trust Scanova
Caitlyn DuffyLarge Format Sales District Leader, PepsiCo“The simplicity of this tool makes it easy for even non-tech users”
Easy to use and achieve successful outcomes with Scanova. The simplicity of this tool makes it easy for even non-tech users. Scanova solves the concern of tracking websites and data sheets efficiently.
David TaitPerformance Media Lead, Yourtown“Scanova helps us quickly create QR Codes for multiple uses”
A quick and easy tool for QR Codes. The different QR Code types and features available, including the ability to customize a QR Code based on brand requirements, are impressive. It enables the team to access, manage, create, and download their QR Codes easily. Scanova helps us quickly create QR Codes for multiple uses.
Daniela GutierrezCDW National Business Leader, Hitachi Vantara"We have increased our leads by 10x with Scanova"
Scanova has been a wonderful addition to our marketing toolkit. It helps us boost lead generation easily. By introducing Scanova QR Codes in our keynote presentations and booths at conferences, we have increased our leads by 10x. Scanova also makes it easy to customize lead forms, presenting a slick view back to the end user.
Mojtaba AbediExecutive Director, Finance Maxim Ltd.“Scanova has proven to be an invaluable tool for our events and projects”
I am quite satisfied with Scanova's services and appreciate their effort in enhancing user experience. Scanova has proven to be an invaluable tool for our events and projects. The ease of use and the range of features have significantly contributed to the success of our initiatives. I particularly appreciate the efficiency of Scanova’s team—always ready to assist.
Marie ZeccaAdvisory Board Chair, Colorado Women's Lacrosse Officials Association (CWLOA)“Scanova allows us to gauge interest in multiple distribution areas”
We love that Scanova provides us with demographics/location information when we use their QR Codes in a magazine ad. This allows us to gauge interest in multiple distribution areas. Scanova allows us to access data that we can directly correlate with other analytics we have to help deliver customers with a more accurate ROI on the service.
Muthaian PrakashDirector—Digital Technology and Solutions, Olam Information Services Private Limited“The tool has easy-to-use templates for quick implementation”
A perfect QR Code Generator for Dynamic QR Codes. The best part of Scanova is its useful options to generate Dynamic QR Codes with brand identity by adding logos, brand colors, and more. Also, the tool has easy-to-use templates for quick implementation. We have printed Dynamic QR Codes in our consumer package products in the healthy snacks category.
Brian MarshVP Operations, I DJ NOW“I highly recommend Scanova”
We use Scanova for our brochures and catalogs as the pricing keeps changing. It’s terrific to send our clients to our website with an easy scan. We have also used Scanova on marketing postcards and backdrops for our booth at trade shows. We love looking at the analytics reports to see how many users visited our site or a webpage. I highly recommend Scanova.
5 best practices to double your scans
Customize QR Code design
Add a call-to-action
Ensure scannability
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The minimum size for a QR Code should be 1 inch or 3 cm or 115 pixels—both width and height.
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When using colored QR Codes, choose high-contrast color combinations for the foreground and background.
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Maintain a ratio of about 10:1. For example, if a QR Code is to be scanned from 100 cm away, it should be at least 10 cm wide.
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Make sure the area surrounding your QR Code is well-lit to enhance scanning success.
Link to mobile-optimized content
Add frames to QR Codes
Frequently Asked Questions
Get quick answers related to Scanova’s QR Codes on product packaging
How can QR Codes benefit my fast-moving consumer goods (FMCG) brand?
QR Codes are scannable and direct consumers to digital content, enhancing product engagement. QR Codes provide instant access to product details, user manuals, promotional offers, and customer support—effectively using limited packaging space to communicate with consumers. As per Scanova's internal data, there has been a remarkable growth of 301.51% in QR Code creation, underscoring the rapid adoption of QR Codes across various industries.
Can I update the content linked to my QR Codes after they are printed?
With Scanova's Dynamic QR Codes, you can modify linked content anytime—even after you have printed the QR Code. This editability ensures that customers always have access to the latest details, promotions, or updates.
Can I invite users to manage my Scanova account?
With Scanova, you can centralize QR Code management. The ability to invite other users, set their permissions, and delegate QR Code ownership helps improve collaboration and efficiency. With clear roles and access controls, teams can work together more efficiently on their QR Code campaigns.
Can I use QR Codes to collect consumer feedback and insights?
Yes, Scanova enables you to create custom forms. This allows you to gather valuable consumer insights and feedback directly from your customers, helping improve their experience and inform future product development.
