Product Packaging QR Code

Leading consumer goods brands use Scanova's QR Codes on product packaging to
attract, inform, engage, and track consumers
Nestle logo
Pepsico logo
Unilever logo
Loreal Paris logo
hilip Morris International logo
Diageo logo
Essity logo
Del Monte logo
Nestle logo
Pepsico logo
Unilever logo
Loreal Paris logo
hilip Morris International logo
Diageo logo
Essity logo
Del Monte logo

QR Codes on product packaging

QR Codes are increasingly becoming a vital tool in the consumer goods industry, particularly in product packaging. They serve as a bridge between physical products and digital experiences, allowing brands to engage customers more effectively.

  • Trend Icon
    According to a recent study, 51% of millennials and 49% of Gen Z use QR Codes at least once a week. This indicates a strong trend towards digital engagement via QR Codes among younger demographics.
  • Growth Icon
    As per ProfileTree, the consumer goods industry has seen a 247% increase in QR Code usage from 2021 to 2023, highlighting the growing reliance on this technology for enhancing customer interaction and product information accessibility.
  • Coupon Icon
    An article suggests that about 60% of consumers prefer using QR Codes to access coupons and discounts. This demonstrates their effectiveness as a promotional tool in the consumer goods sector.


You can also harness the power of QR Codes for your products

Packaging QRs boost sales, enhance customer loyalty,
and drive brand visibility

Share Information
Share Information

Give your products a voice, even with limited packaging space. PepsiCo incorporated QR Codes on its snack packaging, allowing consumers to access detailed product information. Share detailed product information directly from the packaging with a QR Code.

Give your products a voice, even with limited packaging space. PepsiCo incorporated QR Codes on its snack packaging, allowing consumers to access detailed product information. Share detailed product information directly from the packaging with a QR Code.

Get Feedback
Get Feedback

Encouraging customers to leave reviews is crucial for building trust and credibility in the consumer goods industry. Custom forms linked to QR Codes can gather valuable consumer insights easily, allowing businesses to identify areas for improvement.

Encouraging customers to leave reviews is crucial for building trust and credibility in the consumer goods industry. Custom forms linked to QR Codes can gather valuable consumer insights easily, allowing businesses to identify areas for improvement.

Engage Consumers
Engage Consumers

Using QR Codes on the packaging of fast-moving consumer goods (FMCG) can significantly enhance a brand's online/social media presence through likes, follows, and shares. As consumers interact with the brand online, it creates opportunities for better engagement.

Using QR Codes on the packaging of fast-moving consumer goods (FMCG) can significantly enhance a brand's online/social media presence through likes, follows, and shares. As consumers interact with the brand online, it creates opportunities for better engagement.

Attract More Customers
Attract More Customers

Leverage QR Codes to reach repeat and new customers by embedding QR Codes on product packaging. You can redirect customers to your website to check out your entire range, promotional pages to access special offers and discounts, or other customized landing pages.

Leverage QR Codes to reach repeat and new customers by embedding QR Codes on product packaging. You can redirect customers to your website to check out your entire range, promotional pages to access special offers and discounts, or other customized landing pages.

Track Scans
Track Scans

By tracking metrics such as total scans, exact GPS locations, and other demographics—companies can measure the success of their initiatives and adjust strategies accordingly. This data-driven approach allows businesses to generate leads and integrate findings with their CRMs to build sales pipelines.

By tracking metrics such as total scans, exact GPS locations, and other demographics—companies can measure the success of their initiatives and adjust strategies accordingly. This data-driven approach allows businesses to generate leads and integrate findings with their CRMs to build sales pipelines.

Enhance Loyalty Programs
Enhance Loyalty Programs

Integrating QR Codes into loyalty programs can improve customer retention and engagement. By scanning a QR Code, customers can enroll in loyalty programs and redeem rewards. This streamlined process encourages repeat purchases and fosters a sense of belonging among consumers.

Integrating QR Codes into loyalty programs can improve customer retention and engagement. By scanning a QR Code, customers can enroll in loyalty programs and redeem rewards. This streamlined process encourages repeat purchases and fosters a sense of belonging among consumers.

Inventory Tracking
Inventory Tracking

By assigning unique QR Codes to each product in the inventory, staff can quickly scan and update stock levels. This system streamlines the inventory management process, reduces human error, and provides accurate data on product availability.

By assigning unique QR Codes to each product in the inventory, staff can quickly scan and update stock levels. This system streamlines the inventory management process, reduces human error, and provides accurate data on product availability.

Provide Support
Provide Support

Facilitate easy communication by incorporating QR Codes that allow customers to reach you directly via phone, email, or SMS. By scanning these codes, customers can initiate a call, send an email, or text your support team without manually entering the contact information.

Facilitate easy communication by incorporating QR Codes that allow customers to reach you directly via phone, email, or SMS. By scanning these codes, customers can initiate a call, send an email, or text your support team without manually entering the contact information.

Engage customers like never before with Scanova

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Follow these steps to create QR Codes for your use case

Step
1
Step IconStep Icon
Select Category

Log in to Scanova. Click on Create QR Code and select a category.

Step
2
Step IconStep Icon
Enter Content

Once you have selected a category, add the required content like website URL, location, etc.

Step
3
Step IconStep Icon
Create QR Code

Provide a name for your QR Code and add tags (optional). In case you have opted for Dynamic QR Code, you can enable advanced features like age restriction. After completing this, click on Create QR Code.

Step
4
Step IconStep Icon
Customize & Download

Directly test and download your QR Code. You can also customize the QR Code design before downloading it.

Real-world applications of packaging QR Codes

 Unilever logo

Unilever

Dove, a skincare brand and product of Unilever, has implemented QR Codes on its product packaging to enhance customer engagement and combat counterfeiting. These codes allow consumers to join loyalty programs, creating a more interactive experience with the brand. This initiative has boosted brand loyalty.

Dove, a skincare brand and product of Unilever, has implemented QR Codes on its product packaging to enhance customer engagement and combat counterfeiting. These codes allow consumers to join loyalty programs, creating a more interactive experience with the brand. This initiative has boosted brand loyalty.

 Loreal Paris logo

L'Oréal

By the end of 2025, L'Oréal will be replacing traditional barcodes with QR Codes on all its products. This shift allows for more detailed information to be provided directly to consumers—including product benefits, ingredient lists, and interactive content such as tutorials and videos on product usage.

By the end of 2025, L'Oréal will be replacing traditional barcodes with QR Codes on all its products. This shift allows for more detailed information to be provided directly to consumers—including product benefits, ingredient lists, and interactive content such as tutorials and videos on product usage.

Vaseline logo

Vaseline

Vaseline's See My Skin campaign featured products with QR Codes. Scanning the QR Code led consumers to the See My Skin platform and other helpful resources based on their skin type. This effective approach not only enhances user experience but also encourages consumer interaction with the brand.

Vaseline's See My Skin campaign featured products with QR Codes. Scanning the QR Code led consumers to the See My Skin platform and other helpful resources based on their skin type. This effective approach not only enhances user experience but also encourages consumer interaction with the brand.

 Nestle logo

Nestlé

Nestlé launched a global initiative that places QR Codes on the packaging of KitKat. When consumers scan these codes with their smartphones, they are directed to a digital platform that provides comprehensive information about the product—including nutritional profile, portion guidance, and recipe ideas.

Nestlé launched a global initiative that places QR Codes on the packaging of KitKat. When consumers scan these codes with their smartphones, they are directed to a digital platform that provides comprehensive information about the product—including nutritional profile, portion guidance, and recipe ideas.

Get desired results for your packaged goods business with Scanova

14-day free trial | No credit card required

Leverage QR Codes to engage consumers and boost sales

Build your QR Code strategy with Scanova's latest e-book on QR Codes for consumer packaged goods

Download Free E-book
Red e-book cover titled 'QR Code for CPG Industry' with Scanova's symbol to learn consumer engagement and boost sales.

Why consumer goods brands like Nestle and L'Oréal opt for QR Codes

Chocolate with QR code on packaging, linking to product details and enhancing consumer engagement with this QR code for FMCG.Chocolate with QR code on packaging, linking to product details and enhancing consumer engagement with this QR code for FMCG.

Scalability

From a startup to a large corporation, QR Codes are adaptable and suitable to meet the specific requirements of each brand. This level of customization and adaptability ensures that each brand can implement QR Codes as per their unique needs and operational goals.
Orange juice can with QR code for FMCG, scanned to give feedback and improve consumer experience with reviews and ratings.Orange juice can with QR code for FMCG, scanned to give feedback and improve consumer experience with reviews and ratings.

Editability

Dynamic QR Codes allow users to modify linked content even after printing. This enables brands to make updates without incurring additional printing costs. Brands can also track engagement metrics like total scans, providing valuable insights into campaign performance.
Organic shampoo bottle with QR code for consumer goods linking to Instagram to engage consumers and boost brand presence.Organic shampoo bottle with QR code for consumer goods linking to Instagram to engage consumers and boost brand presence.

Customization

Businesses can create customized QR Codes that reflect their brand identity. Users have the option to add logos, change colors, and incorporate various design elements to make visually appealing QR Codes. This customization enhances brand recognition and boosts engagement.
Honey jar with QR code for consumer goods leading to a 30% off landing page for expanding reach with exclusive discounts.Honey jar with QR code for consumer goods leading to a 30% off landing page for expanding reach with exclusive discounts.

Tracking & Analytics

Dynamic QR Codes are trackable, allowing businesses to obtain detailed analytics on scanning activity. This offers valuable insights into consumer behavior. Brands can access the exact GPS location of scans (with user consent) along with other relevant metrics.
14-day free trial | No credit card required

Your security and privacy matters

Scanova prioritizes user data protection by adhering to stringent security standards
including ISO/IEC 27001:2022, GDPR, and SOC2

ISO Certification Badge, symbolizing our commitment to high-quality QR code solutions and industry standards.
SOC2 Compliance Badge
GDPR Compliance Badge

Product packaging QR Code categories by Scanova

Product QR Code

When scanned, displays detailed information about the product

Website URL QR Code

When scanned, redirects user to a website

Custom Page QR Code

When scanned, displays a customized mobile landing page

App Store QR Code

When scanned, prompts the user to download the linked app via Google Play or iOS App Store

Feedback QR Code

When scanned, redirects users to a feedback/survey form

Best brands in the world trust Scanova

  • Caitlyn Duffy from PepsiCo commends our tool for its user-friendliness and effective data tracking for non-tech users.
    Caitlyn Duffy
    Large Format Sales District Leader, PepsiCo

    “The simplicity of this tool makes it easy for even non-tech users”

    Easy to use and achieve successful outcomes with Scanova. The simplicity of this tool makes it easy for even non-tech users. Scanova solves the concern of tracking websites and data sheets efficiently.

  • David Tait from Yourtown praises Scanova for its user-friendliness, customization, and variety.
    David Tait
    Performance Media Lead, Yourtown

    “Scanova helps us quickly create QR Codes for multiple uses”

    A quick and easy tool for QR Codes. The different QR Code types and features available, including the ability to customize a QR Code based on brand requirements, are impressive. It enables the team to access, manage, create, and download their QR Codes easily. Scanova helps us quickly create QR Codes for multiple uses.

  • Daniela Gutierrez of Hitachi Vantara's testimonial for boosting lead generation and event engagement.
    Daniela Gutierrez
    CDW National Business Leader, Hitachi Vantara

    "We have increased our leads by 10x with Scanova"

    Scanova has been a wonderful addition to our marketing toolkit. It helps us boost lead generation easily. By introducing Scanova QR Codes in our keynote presentations and booths at conferences, we have increased our leads by 10x. Scanova also makes it easy to customize lead forms, presenting a slick view back to the end user.

  • Mojtaba Abedi from Finance Maxim Ltd. values Scanova’s user-friendly QR code generator and excellent event support.
    Mojtaba Abedi
    Executive Director, Finance Maxim Ltd.

    “Scanova has proven to be an invaluable tool for our events and projects”

    I am quite satisfied with Scanova's services and appreciate their effort in enhancing user experience. Scanova has proven to be an invaluable tool for our events and projects. The ease of use and the range of features have significantly contributed to the success of our initiatives. I particularly appreciate the efficiency of Scanova’s team—always ready to assist.

  • Marie Zecca from CWLOA appreciates Scanova’s QR codes for providing key location data and improving ROI analysis.
    Marie Zecca
    Advisory Board Chair, Colorado Women's Lacrosse Officials Association (CWLOA)

    “Scanova allows us to gauge interest in multiple distribution areas”

    We love that Scanova provides us with demographics/location information when we use their QR Codes in a magazine ad. This allows us to gauge interest in multiple distribution areas. Scanova allows us to access data that we can directly correlate with other analytics we have to help deliver customers with a more accurate ROI on the service.

  • Muthaian Prakash from Olam Information values Scanova for easily creating branded Dynamic QR Codes.
    Muthaian Prakash
    Director—Digital Technology and Solutions, Olam Information Services Private Limited

    “The tool has easy-to-use templates for quick implementation”

    A perfect QR Code Generator for Dynamic QR Codes. The best part of Scanova is its useful options to generate Dynamic QR Codes with brand identity by adding logos, brand colors, and more. Also, the tool has easy-to-use templates for quick implementation. We have printed Dynamic QR Codes in our consumer package products in the healthy snacks category.

  • Brian Marsh from I DJ NOW appreciates how QRs enhance brochures and trade materials with insightful analytics.
    Brian Marsh
    VP Operations, I DJ NOW

    “I highly recommend Scanova”

    We use Scanova for our brochures and catalogs as the pricing keeps changing. It’s terrific to send our clients to our website with an easy scan. We have also used Scanova on marketing postcards and backdrops for our booth at trade shows. We love looking at the analytics reports to see how many users visited our site or a webpage. I highly recommend Scanova.

5 best practices to double your scans

A Person at a large firm and a small farming business both using QR codes, demonstrating scalable QR codes for consumer goods.A Person at a large firm and a small farming business both using QR codes, demonstrating scalable QR codes for consumer goods.

Customize QR Code design

Your target audience might confuse plain black-and-white marketing QR Codes with non-customer-facing barcodes. Furthermore, a standard QR Code may not align with the overall aesthetic of your promotional materials. By adding design and branding elements, you can improve the visual attractiveness of your QR Code—boosting scans by 50-200%.
GDPR,  ISO/IEC 27001:2022, and SOC2 badges, highlighting Scanova's highest data security standards for QR code in FMCG productsGDPR,  ISO/IEC 27001:2022, and SOC2 badges, highlighting Scanova's highest data security standards for QR code in FMCG products

Add a call-to-action

Inform your target audience about what your QR Code is intended for. Some examples of CTA text include—Scan for Menu, Scan to Watch Tutorial, and Follow on Instagram. Tip: In case of space constraints, consider positioning the CTA text at the center of the QR Code.
Person setting user roles like manager and analyst, showing streamlined collaboration in managing QR code for FMCG products.Person setting user roles like manager and analyst, showing streamlined collaboration in managing QR code for FMCG products.

Ensure scannability

Customers may feel frustrated when a QR Code does not respond. The ability to scan a QR Code effectively is affected by several factors, including size, color contrast, scanning distance, and lighting conditions.
  • Check icon The minimum size for a QR Code should be 1 inch or 3 cm or 115 pixels—both width and height.
  • Check icon When using colored QR Codes, choose high-contrast color combinations for the foreground and background.
  • Check icon Maintain a ratio of about 10:1. For example, if a QR Code is to be scanned from 100 cm away, it should be at least 10 cm wide.
  • Check icon Make sure the area surrounding your QR Code is well-lit to enhance scanning success.
Customer support icon with mail, WhatsApp, call, and message icons, showing Scanova's reliable support for QR code in FMCG.Customer support icon with mail, WhatsApp, call, and message icons, showing Scanova's reliable support for QR code in FMCG.

Customize QR Code design

Your target audience might confuse plain black-and-white marketing QR Codes with non-customer-facing barcodes. Furthermore, a standard QR Code may not align with the overall aesthetic of your promotional materials. By adding design and branding elements, you can improve the visual attractiveness of your QR Code—boosting scans by 50-200%.

Customize QR Code design

Your target audience might confuse plain black-and-white marketing QR Codes with non-customer-facing barcodes. Furthermore, a standard QR Code may not align with the overall aesthetic of your promotional materials. By adding design and branding elements, you can improve the visual attractiveness of your QR Code—boosting scans by 50-200%.

Frequently Asked Questions

Get quick answers related to Scanova’s QR Codes on product packaging

How can QR Codes benefit my fast-moving consumer goods (FMCG) brand?

QR Codes are scannable and direct consumers to digital content, enhancing product engagement. QR Codes provide instant access to product details, user manuals, promotional offers, and customer support—effectively using limited packaging space to communicate with consumers. As per Scanova's internal data, there has been a remarkable growth of 301.51% in QR Code creation, underscoring the rapid adoption of QR Codes across various industries.

Can I update the content linked to my QR Codes after they are printed?

With Scanova's Dynamic QR Codes, you can modify linked content anytime—even after you have printed the QR Code. This editability ensures that customers always have access to the latest details, promotions, or updates.

Can I invite users to manage my Scanova account?

With Scanova, you can centralize QR Code management. The ability to invite other users, set their permissions, and delegate QR Code ownership helps improve collaboration and efficiency. With clear roles and access controls, teams can work together more efficiently on their QR Code campaigns.

Can I use QR Codes to collect consumer feedback and insights?

Yes, Scanova enables you to create custom forms. This allows you to gather valuable consumer insights and feedback directly from your customers, helping improve their experience and inform future product development.

Enhance customer experience with Scanova’s QR Codes

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