QR Codes for Non-profit Organizations

Empowering non-profits by harnessing QR Codes for efficient operations and impactful outreach

QR Codes for NGOs

QR Codes have emerged as a powerful tool for NGOs, enhancing their operational efficiency and fundraising capabilities. By integrating QR Codes into promotional materials, NGOs can facilitate easy donations by allowing supporters to contribute directly through their smartphones. For instance, organizations can place QR Codes on brochures, event invitations, or social media posts—redirecting users to donation pages, project information, or volunteer forms.

  • Trend Icon
    As per Harvard Business Review, 88% of non-profits believe that gathering feedback is one of the most crucial metrics in measuring impact.
  • Growth Icon
    According to a report, non-profits using QR codes in direct mail campaigns have seen a 63% lower bounce rate on their websites compared to other traffic sources. This indicates higher engagement levels from donors who scan the codes.
  • Coupon Icon
    The same report suggests that when QR Codes were included in CTAs for donations, they achieved a 55% conversion rate—demonstrating their effectiveness in driving contributions.


You can also harness the power of QR Codes for your NGO use case

Elevating non-profit impact via QR Codes

Quick Information Sharing
Quick Information Sharing

Sharing QR Codes on promotional materials to direct users to the organization's website or specific project pages can be a game-changer. This not only simplifies access to important information but also enhances user engagement.

Sharing QR Codes on promotional materials to direct users to the organization's website or specific project pages can be a game-changer. This not only simplifies access to important information but also enhances user engagement.

Enhanced Event Management
Enhanced Event Management

Using QR Codes for fundraising event ticketing and streamline check-in processes can make such tasks simple. Linking event details, schedules, and maps to these codes can make it easy for attendees to access these details.

Using QR Codes for fundraising event ticketing and streamline check-in processes can make such tasks simple. Linking event details, schedules, and maps to these codes can make it easy for attendees to access these details.

Contactless Payments
Contactless Payments

QR Codes can facilitate contactless payments for merchandise and donations during the event. Dynamic QR Codes also allow for real-time tracking of sales and donations, enabling organizers to make informed decisions.

QR Codes can facilitate contactless payments for merchandise and donations during the event. Dynamic QR Codes also allow for real-time tracking of sales and donations, enabling organizers to make informed decisions.

Volunteer Management
Volunteer Management

Linking volunteer registration forms to QR Codes can make the process efficient. QR Codes can also provide volunteers with instant access to training resources. These codes can be used for volunteer check-ins and attendance tracking too.

Linking volunteer registration forms to QR Codes can make the process efficient. QR Codes can also provide volunteers with instant access to training resources. These codes can be used for volunteer check-ins and attendance tracking too.

Networking Opportunities
Networking Opportunities

QR Codes can facilitate networking by linking to digital business cards or profiles of key team members. This allows potential partners, donors, and volunteers to easily connect with individuals within the organization.

QR Codes can facilitate networking by linking to digital business cards or profiles of key team members. This allows potential partners, donors, and volunteers to easily connect with individuals within the organization.

Campaign Promotion
Campaign Promotion

QR Codes can be used to promote specific campaigns or initiatives by linking directly to campaign landing pages. This allows supporters to access detailed information or participate in fundraising efforts easily.

QR Codes can be used to promote specific campaigns or initiatives by linking directly to campaign landing pages. This allows supporters to access detailed information or participate in fundraising efforts easily.

Feedback Collection & Analysis
Feedback Collection & Analysis

Collecting valuable data by embedding QR Codes in surveys or feedback forms allows non-profits improve future initiatives. Organizations can analyze scan data to understand user engagement and tailor future campaigns accordingly.

Collecting valuable data by embedding QR Codes in surveys or feedback forms allows non-profits improve future initiatives. Organizations can analyze scan data to understand user engagement and tailor future campaigns accordingly.

Social Media Integration
Social Media Integration

Incorporating QR Codes linking to social media profiles in print materials can boost online engagement. NGOs can encourage supporters to share QR Codes to expand the organization's reach, creating a sense of community and deeper connections.

Incorporating QR Codes linking to social media profiles in print materials can boost online engagement. NGOs can encourage supporters to share QR Codes to expand the organization's reach, creating a sense of community and deeper connections.

Promote your cause with Scanova

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Follow these steps to create QR Codes for your use case

Step
1
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Select Category

Log in to Scanova. Once logged in, click on Create QR Code and select a category.

Step
2
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Enter Content

Add required content like images, social media links, website URL, etc.

Step
3
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Create QR Code

Provide a name for your QR Code. You can also add tags (optional). If you have opted for Dynamic QR Code, you can enable advanced features. Once done, click on Create QR Code.

Step
4
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Customize & Download

Test and download your QR Code or customize it before downloading.

Real-world applications of NGO QR Codes

Simon on the Streets

The UK-based charity implemented a QR Code campaign to raise awareness about homelessness. They placed QR Codes on posters in urban areas, allowing pedestrians to scan the codes quickly and donate directly to support Simon on the Street's cause.

The UK-based charity implemented a QR Code campaign to raise awareness about homelessness. They placed QR Codes on posters in urban areas, allowing pedestrians to scan the codes quickly and donate directly to support Simon on the Street's cause.

Salvation Army

The Salvation Army launched a QR Code campaign as part of its Red Kettle Campaign, adapting to the increasing trend towards cashless donations. These QR Codes, displayed on Red Kettle signs, allowed users to donate directly through their smartphones with ease.

The Salvation Army launched a QR Code campaign as part of its Red Kettle Campaign, adapting to the increasing trend towards cashless donations. These QR Codes, displayed on Red Kettle signs, allowed users to donate directly through their smartphones with ease.

American Red Cross

The non-profit humanitarian organization uses a QR Code to link to the app store for their blood donation scheduling app, simplifying the process for donors to engage in life-saving initiatives. This innovative approach enhances accessibility and encourages more individuals to contribute.

The non-profit humanitarian organization uses a QR Code to link to the app store for their blood donation scheduling app, simplifying the process for donors to engage in life-saving initiatives. This innovative approach enhances accessibility and encourages more individuals to contribute.

St. Louis Area Foodbank

The St. Louis Area Foodbank was featured as the charity at their local Thanksgiving Day parade. In addition to the text-to-give option, they also added a QR. This directed viewers to the non-profit's donation form and generated four times more revenue than text-to-give.

The St. Louis Area Foodbank was featured as the charity at their local Thanksgiving Day parade. In addition to the text-to-give option, they also added a QR. This directed viewers to the non-profit's donation form and generated four times more revenue than text-to-give.

Get desired results for your NGO use case with Scanova

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Leverage QR Codes to promote your cause and amass support

Build your QR Code strategy with our latest e-book on using Scanova—the best QR Code Generator for non-profits

Download Free E-book
Red e-book titled 'QR Codes for Non-Profit Organizations' with Scanova's logo, offering tips to promote causes & gain support

Why a quality QR Code Generator is essential for non-profits?

QR code on charity poster linking to the organizer's digital business card, simplifying contact for nonprofit organizations.QR code on charity poster linking to the organizer's digital business card, simplifying contact for nonprofit organizations.

Easy to Use

Using a QR Code Generator requires no complex technical skills like other marketing tools or software. You can generate a QR Code campaign quickly and effortlessly. Even beginners can create QR Codes in just a few simple steps.
Custom QR code for nonprofit organizations directing to a fundraiser’s landing page with event details, timings, map, & more.Custom QR code for nonprofit organizations directing to a fundraiser’s landing page with event details, timings, map, & more.

Superior Customization

QR Code Generators like Scanova offer a range of customization options like adding brand colors, patterns, logo/images, and converting frames. This ensures a consistent appearance, reinforcing the organization's identity.
A man exploring a QR code on a charity poster linking to the nonprofit’s Instagram, enhancing social media visibility.A man exploring a QR code on a charity poster linking to the nonprofit’s Instagram, enhancing social media visibility.

Complete Control

Manage your QR Code campaigns with Dynamic QR Codes—edit content on the fly, activate/deactivate as needed, track scans, and access other pro features. This flexibility allows you to adapt your campaigns in real-time.
QR Code for NGOs leads to a volunteer registration form with RSVP options and venue details, simplifying the sign-ups.QR Code for NGOs leads to a volunteer registration form with RSVP options and venue details, simplifying the sign-ups.

Comprehensive Analytics

Best QR Code Generators provide in-depth analytics that allows you to monitor the performance of your QR Code campaigns. Get detailed insights into scan location, device type, and other engagement metrics.
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Scanova provides highest data security

Scanova adheres to the highest security standards—ISO/IEC 27001:2022, GDPR, and SOC2

ISO/IEC 27001:2022 badges showing Scanova’s top data security for QR codes in non-profit organizations.
SOC2 badge showing Scanova’s top data security for QR codes in non-profit organizations.
GDPR badge showing Scanova’s top data security for QR codes in non-profit organizations.

Best brands in the world trust Scanova QR Code Generator

  • Caitlyn Duffy from PepsiCo commends our tool for its user-friendliness and effective data tracking for non-tech users.
    Caitlyn Duffy
    Large Format Sales District Leader, PepsiCo

    “The simplicity of this tool makes it easy for even non-tech users”

    Easy to use and achieve successful outcomes with Scanova. The simplicity of this tool makes it easy for even non-tech users. Scanova solves the concern of tracking websites and data sheets efficiently.

  • David Tait from Yourtown praises Scanova for its user-friendliness, customization, and variety.
    David Tait
    Performance Media Lead, Yourtown

    “Scanova helps us quickly create QR Codes for multiple uses”

    A quick and easy tool for QR Codes. The different QR Code types and features available, including the ability to customize a QR Code based on brand requirements, are impressive. It enables the team to access, manage, create, and download their QR Codes easily. Scanova helps us quickly create QR Codes for multiple uses.

  • Daniela Gutierrez of Hitachi Vantara's testimonial for boosting lead generation and event engagement.
    Daniela Gutierrez
    CDW National Business Leader, Hitachi Vantara

    "We have increased our leads by 10x with Scanova"

    Scanova has been a wonderful addition to our marketing toolkit. It helps us boost lead generation easily. By introducing Scanova QR Codes in our keynote presentations and booths at conferences, we have increased our leads by 10x. Scanova also makes it easy to customize lead forms, presenting a slick view back to the end user.

  • Mojtaba Abedi from Finance Maxim Ltd. values Scanova’s user-friendly QR code generator and excellent event support.
    Mojtaba Abedi
    Executive Director, Finance Maxim Ltd.

    “Scanova has proven to be an invaluable tool for our events and projects”

    I am quite satisfied with Scanova's services and appreciate their effort in enhancing user experience. Scanova has proven to be an invaluable tool for our events and projects. The ease of use and the range of features have significantly contributed to the success of our initiatives. I particularly appreciate the efficiency of Scanova’s team—always ready to assist.

  • Marie Zecca from CWLOA appreciates Scanova’s QR codes for providing key location data and improving ROI analysis.
    Marie Zecca
    Advisory Board Chair, Colorado Women's Lacrosse Officials Association (CWLOA)

    “Scanova allows us to gauge interest in multiple distribution areas”

    We love that Scanova provides us with demographics/location information when we use their QR Codes in a magazine ad. This allows us to gauge interest in multiple distribution areas. Scanova allows us to access data that we can directly correlate with other analytics we have to help deliver customers with a more accurate ROI on the service.

  • Muthaian Prakash from Olam Information values Scanova for easily creating branded Dynamic QR Codes.
    Muthaian Prakash
    Director—Digital Technology and Solutions, Olam Information Services Private Limited

    “The tool has easy-to-use templates for quick implementation”

    A perfect QR Code Generator for Dynamic QR Codes. The best part of Scanova is its useful options to generate Dynamic QR Codes with brand identity by adding logos, brand colors, and more. Also, the tool has easy-to-use templates for quick implementation. We have printed Dynamic QR Codes in our consumer package products in the healthy snacks category.

  • Brian Marsh from I DJ NOW appreciates how QRs enhance brochures and trade materials with insightful analytics.
    Brian Marsh
    VP Operations, I DJ NOW

    “I highly recommend Scanova”

    We use Scanova for our brochures and catalogs as the pricing keeps changing. It’s terrific to send our clients to our website with an easy scan. We have also used Scanova on marketing postcards and backdrops for our booth at trade shows. We love looking at the analytics reports to see how many users visited our site or a webpage. I highly recommend Scanova.

5 best practices to double your scans

Steps to create a QR code: choose type, enter content, and download, illustrating a simplified QR code creation with us.Steps to create a QR code: choose type, enter content, and download, illustrating a simplified QR code creation with us.

Customize QR Code design

A standard black-and-white QR Code may not align with the overall aesthetic of your promotional materials. By adding design and branding, you can improve the visual attractiveness of your QR Code—potentially boosting scans by 50-200%.
Framed QR code with 'Scan Me' text, surrounded by icons for customizing eye design, data pattern, logo, and more.Framed QR code with 'Scan Me' text, surrounded by icons for customizing eye design, data pattern, logo, and more.

Add a call-to-action

Ensure that you clearly convey the purpose of your QR Code. An example of an effective call-to-action (CTA) is Scan to Donate. Tip: If you have limited space, consider positioning the CTA at the center of the QR Code.
Custom dynamic QR code showcasing options to edit, activate, deactivate, track scans, and access other pro features.Custom dynamic QR code showcasing options to edit, activate, deactivate, track scans, and access other pro features.

Ensure scannability

Donors and volunteers may feel frustrated when a QR Code does not respond. The effectiveness of scanning a QR Code can be influenced by various factors—including its size, color contrast, distance from the scanning device, and lighting conditions.
  • Check icon The minimum height and width for a QR Code should be 1 inch (3 cm or 115 pixels).
  • Check icon When creating colored QR Codes, choose high-contrast color combinations for the foreground and background.
  • Check icon Aim for a ratio of approximately 10:1, if a QR Code needs to be scanned from 100 cm away, it should be at least 10 cm wide.
  • Check icon Make sure the area surrounding your QR Code is well-lit to enhance the likelihood of successful scanning.
Customer support icon with email, WhatsApp, call, and message icons, showing our support for users.Customer support icon with email, WhatsApp, call, and message icons, showing our support for users.

Link to mobile-optimized content

These QR Codes are intended to be scanned via mobile devices, making it essential to provide a mobile-friendly experience for your donors. Optimizing your content for mobile will significantly enhance donor engagement.

Add frames to QR Codes

To improve the visual attractiveness of your QR Codes, consider adding pre-designed frames. These graphic elements are available in various designs. Using frames can effectively draw attention to the QR Code, encouraging donors to engage with it.

Frequently Asked Questions

Get quick answers related to Scanova’s Charity QR Codes

What are QR Codes and how can they benefit my non-profit organization?

QR Codes are scannable codes that link to digital content. They can enhance your non-profit's outreach, streamline fundraising efforts, and improve engagement with supporters.

Does Scanova offer any special discount?

Yes, Scanova does offer a special discount for non-profit organizations. NPOs can get a 30% discount on any plan of their choice. Contact support to know more.

Is technical expertise required to create QR Codes with Scanova?

No. Using Scanova is user-friendly and doesn't require any complex technical skills. You can generate QR Code campaigns quickly and easily.

How can I track the effectiveness of my QR Code campaigns?

Scanova provides Dynamic QR Codes that allow you to track scans and analyze user engagement data, helping you tailor future campaigns based on these insights. You can get data on the number of scans by day, date, time, country, city, type of device, handset, operating system, and browser.

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