Keep It Real Meals
Burger King
Product PackagingRestaurants and Food ServicesNorth AmericaUnited States2021
Campaign Objective
To engage customers with a gamified NFT experience – scan meal-box QR to collect NFTs and win exclusive rewards
Campaign Story
Customers scanned QR codes on each celebrity-curated “Keep It Real” meal box to receive NFT game pieces; collecting a full set unlocked a bonus NFT reward (free Whoppers, merchandise, etc.)
Execution
1
Printed unique QR codes on millions of meal boxes
2
Scanners received one of three NFT puzzle pieces per meal
3
Completing all pieces yielded a 4th NFT with prizes
Ready to create your own success story?
Join thousands of businesses using Scanova to create engaging QR Code campaigns that drive real results.
14-day free trial | No credit card required