Real World QR Code Campaigns

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Explore real-world QR Code campaigns from businesses worldwide

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See how brands leveraged QR Codes for marketing, engagement, and success

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Get inspired for your next QR Code campaign's strategy

Real World QR Code Campaigns

Feature Icon

Explore real-world QR Code campaigns from businesses worldwide

Feature Icon

See how brands leveraged QR Codes for marketing, engagement, and success

Feature Icon

Get inspired for your next QR Code campaign's strategy

Add filters to discover your perfect match

Ready to create your own success story?

Join thousands of businesses using Scanova to create engaging QR Code campaigns that drive real results.

14-day free trial | No credit card required

What are QR Code campaigns?

QR Code campaigns use scannable QR Codes as interactive touchpoints that connect offline audiences with online content. These campaigns enable brands to seamlessly bridge physical and digital marketing by directing users to websites, videos, offers, apps, or contact forms with a simple scan.

Popular for their ease of use and tracking capabilities, QR Code advertising campaigns open new avenues for customer engagement and measurable results.

One of Scanova's clients in the marketing and advertising industry created over 29,000 QR Codes to power various campaigns for their clients. These QR Codes were used to drive traffic to websites, restaurant menus, digital business cards, and social media pages. This enhanced customer interaction and boosted brand visibility.

QR Code Campaign Image

How to create a QR Code for your campaign?

Creating a QR Code for your campaign is straightforward with Scanova's user-friendly platform

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Select a Category

Log in to Scanova. Click Create QR Code and select the relevant QR Code category. This decision should be based on what you want users to see after scanning—website, video, app download, coupon, or social media.

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Enter Content

After finalizing a category, make sure to enter relevant content. This can include URL, contact details, app download links, images, document, coupon details, text, location, and more. Proceed to the next step.

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Create QR Code

Provide a name for the QR Code. You can also add tags (optional). Make sure to create a Dynamic QR Code. Enable advanced features like lead generation. After completing this, click on Create QR Code.

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Deploy Your QR Code

You can also personalize the QR Code design before downloading it. Note: Always scan and test your QR Code before downloading it. Add it to print ads, packaging, signage, or digital media.

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Analyze Performance

Use Scanova’s analytics dashboard to monitor scan data and optimize your campaign. Get data on the number of scans by date, day, time, city, country, type of device, browser, operating system, handset, and more.

Why brands of the future choose QR Codes?

Brands that want to stay ahead use QR Codes for marketing campaigns

Boost User Engagement

QR Codes create interactive experiences that encourage customers to actively engage with marketing content. AutoZone achieved over 12 million scans with Scanova's QR Codes. Their customers appreciated the convenience of accessing detailed product information, reviews, websites, tutorials, blogs, and more via QR Codes.

Instant Access to Information

Scanning a QR Code instantly connects consumers to detailed product info, promotions, videos, or event details, improving convenience and speed. With Scanova's QR Codes, Western Spirits could share promotional content, product & recipe pages, store locators, brand updates, and more with their customers. This opened the door for personalized content strategies.

Trackable Performance

Dynamic QR Codes provide real-time analytics such as scan counts, locations, devices, and times, enabling data-driven marketing decisions and campaign optimization. Using Scanova’s tracking dashboard, Lux Lingua gained access to in-depth engagement data of all the QR Codes. This helped them understand how, when, and where end-users interacted with their campaigns.

Versatile Placement

QR Codes fit well on various surfaces and sizes, from large billboards to small product packaging, allowing flexible integration across channels. Scanova helped DART in improving passenger experience with QR Codes. Scanova’s QR Codes were placed strategically across buses, train stations, transit maps, and vehicle entry points. Passengers could instantly access real-time schedules, route changes, and critical updates with a scan.

These advantages make QR Codes for marketing campaigns an essential choice for brands aiming to innovate, measure success, and deepen customer connections in the rapidly evolving marketplace.

14-day free trial | No credit card required

Tips on how to create a successful QR Code campaign

Be Creative
Be Creative

Customize your QR Code with colors, logos, frames, patterns, and more. Go through QR Code advertising examples from leading brands to inspire your own campaigns. Make sure your QR Code stands out and reinforces your brand identity.

Use Dynamic QR Codes
Use Dynamic QR Codes

Always opt for a Dynamic QR Code so you can update linked content anytime without reprinting the code. This flexibility ensures your content remain current and usable in the long run.

Make Your CTA Clear
Make Your CTA Clear

Tell users exactly what happens when they scan. Explore QR Code campaign ideas, like Scan for Discounts or Scan to See Tutorial. Tip: If there is a shortage of space, add the CTA in the center of the QR Code.

Provide a Clear Incentive
Provide a Clear Incentive

To encourage more people to scan your QR Code, always offer a compelling reason such as a discount, exclusive content, or a special offer. Communicating the benefit motivates users to take action immediately.

Test the QR Code on Multiple Devices
Test the QR Code on Multiple Devices

Check scan performance in different lighting and distances. Scan the QR Code using both iOS and Android devices. This ensures compatibility and functionality. The QR Code should direct users to the desired destination.

Make it Accessible
Make it Accessible

Ensure the code is placed within an easy scanning distance and in a location with reliable mobile internet access. Avoid positioning QR Codes on moving vehicles, faraway billboards, flights, or underground stations.

Your security & privacy means the world to us

Experience uncompromising data security with ISO/IEC 27001:2022, GDPR, and SOC2 compliance

ISO Certification Badge, symbolizing our commitment to high-quality QR code solutions and industry standards.
SOC2 Compliance Badge
GDPR Certification Badge, affirming commitment to data protection and privacy in our QR codes.

Best brands trust Scanova for successful QR Code campaigns

  • Caitlyn Duffy from PepsiCo commends our tool for its user-friendliness and effective data tracking for non-tech users.
    Caitlyn Duffy
    Large Format Sales District Leader,PepsiCo

    “The simplicity of this tool makes it easy for even non-tech users”

    Easy to use and achieve successful outcomes with Scanova. The simplicity of this tool makes it easy for even non-tech users. Scanova solves the concern of tracking websites and data sheets efficiently.

  • David Tait from Yourtown praises Scanova for its user-friendliness, customization, and variety.
    David Tait
    Performance Media Lead,Yourtown

    “Scanova helps us quickly create QR Codes for multiple uses”

    A quick and easy tool for QR Codes. The different QR Code types and features available, including the ability to customize a QR Code based on brand requirements, are impressive. It enables the team to access, manage, create, and download their QR Codes easily. Scanova helps us quickly create QR Codes for multiple uses.

  • Daniela Gutierrez of Hitachi Vantara's testimonial for boosting lead generation and event engagement.
    Daniela Gutierrez
    CDW National Business Leader,Hitachi Vantara

    "We have increased our leads by 10x with Scanova"

    Scanova has been a wonderful addition to our marketing toolkit. It helps us boost lead generation easily. By introducing Scanova QR Codes in our keynote presentations and booths at conferences, we have increased our leads by 10x. Scanova also makes it easy to customize lead forms, presenting a slick view back to the end user.

  • Mojtaba Abedi from Finance Maxim Ltd. values Scanova’s user-friendly QR code generator and excellent event support.
    Mojtaba Abedi
    Executive Director,Finance Maxim Ltd.

    “Scanova has proven to be an invaluable tool for our events and projects”

    I am quite satisfied with Scanova's services and appreciate their effort in enhancing user experience. Scanova has proven to be an invaluable tool for our events and projects. The ease of use and the range of features have significantly contributed to the success of our initiatives. I particularly appreciate the efficiency of Scanova’s team—always ready to assist.

  • Marie Zecca from CWLOA appreciates Scanova’s QR codes for providing key location data and improving ROI analysis.
    Marie Zecca
    Advisory Board Chair,Colorado Women's Lacrosse Officials Association (CWLOA)

    “Scanova allows us to gauge interest in multiple distribution areas”

    We love that Scanova provides us with demographics/location information when we use their QR Codes in a magazine ad. This allows us to gauge interest in multiple distribution areas. Scanova allows us to access data that we can directly correlate with other analytics we have to help deliver customers with a more accurate ROI on the service.

  • Muthaian Prakash from Olam Information values Scanova for easily creating branded Dynamic QR Codes.
    Muthaian Prakash
    Director—Digital Technology and Solutions,Olam Information Services Private Limited

    “The tool has easy-to-use templates for quick implementation”

    A perfect QR Code Generator for Dynamic QR Codes. The best part of Scanova is its useful options to generate Dynamic QR Codes with brand identity by adding logos, brand colors, and more. Also, the tool has easy-to-use templates for quick implementation. We have printed Dynamic QR Codes in our consumer package products in the healthy snacks category.

  • Brian Marsh from I DJ NOW appreciates how QRs enhance brochures and trade materials with insightful analytics.
    Brian Marsh
    VP Operations,I DJ NOW

    “I highly recommend Scanova”

    We use Scanova for our brochures and catalogs as the pricing keeps changing. It’s terrific to send our clients to our website with an easy scan. We have also used Scanova on marketing postcards and backdrops for our booth at trade shows. We love looking at the analytics reports to see how many users visited our site or a webpage. I highly recommend Scanova.

Frequently Asked Questions

Get quick answer for all your questions

What makes a QR Code campaign effective?

Clear CTA, mobile-optimized content, easy scanning, and real-time analytics are crucial for best QR Code marketing campaigns.

Can I use QR Codes for all types of marketing campaigns?

Yes. QR Codes are versatile and work well for retail, events, advertising, customer engagement, and many more use cases.

What’s the difference between Static and Dynamic QR Codes in campaigns?

Static QR Codes are fixed and unchangeable, whereas Dynamic QR Codes let you update the content and track usage. This makes Dynamic QRs ideal for campaigns.

How do I track the success of my QR Code advertising campaigns?

To know about the success of your QR Code ideas for businesses, create Dynamic QR Codes using a platform like Scanova that provides scan analytics by time, location, and device.

Can I customize my QR Code design for branding?

Absolutely. Customized QR Codes with logos and brand colors increase click-through rates. Custom-designed QR Codes attract 50-200% more scans than standard QR Codes.

How do QR Codes improve marketing campaigns?

QR Codes significantly enhance marketing campaigns by bridging the gap between offline and online channels, creating seamless, interactive customer experiences. They enable marketers to connect physical touchpoints (like print ads, packaging, events, and in-store displays) to dynamic digital content (like special offers, videos, and product information). Additionally, QR Codes provide valuable real-time analytics on scan counts, user location, device type, and timing, empowering marketers to measure campaign effectiveness and optimize strategies instantly.

Can QR Code campaigns increase customer engagement?

Yes, QR Code ideas for businesses are proven to increase customer engagement by transforming passive advertising into interactive experiences. By scanning a QR Code, customers access exclusive content, discounts, contests, and loyalty programs that add value and incentivize action.

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