Kindness Is All Around

To inspire and connect customers by encouraging them to scan in-store codes and participate in a shared AR message board of kindness

Starbucks placed “Kindness” QR codes in all U.S. stores – scanning opened a web AR scene of sticky notes and photos floating around. Users discovered uplifting messages left by others, could like them, and even create and share their own AR note for someone else, fostering a sense of community