Car QR Codes
Use Scanova's QR Codes to streamline customer interactions by providinginstant access to vital information and enhance promotional strategies
QR Codes in automotive industry
QR Codes are increasingly being adopted in the automotive industry as a tool that enhances customer experience, streamlines operations, and improves marketing strategies. Originally developed for inventory management—QR Codes have evolved to facilitate various functions like providing instant access to vehicle information, enabling seamless service check-ins, and enhancing marketing efforts through interactive content.
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QR Codes were developed in 1994 to track automobile parts efficiently during the manufacturing and production process. These codes can be scanned from any angle and feature error-correction capabilities. This made QR Codes ideal for industries like automotive, where Toyota Group was the first to adopt them. -
As per Scanova's internal data, there has been a 301.51% growth in QR Code creation from the financial year 2020-21 to the financial year 2023-24. This highlights the skyrocketing adoption of QR Codes across industries, including automotive. -
According to ProfileTree, 8 QR Codes are created every minute. This shows the widespread use of QR Codes.
Harness the power of QR Codes for your automotive brand
QR Codes can help streamline your services, improve
inventory management, and more
Instant Access to Information
Customers can easily scan QR Codes to obtain important vehicle details such as specifications, maintenance schedules, and warranty information, eliminating the need for lengthy manuals. This immediate access empowers consumers to make informed decisions about their vehicles.
Customers can easily scan QR Codes to obtain important vehicle details such as specifications, maintenance schedules, and warranty information, eliminating the need for lengthy manuals. This immediate access empowers consumers to make informed decisions about their vehicles.
Streamlined Service Check-ins
QR Codes facilitate seamless online appointment bookings and contactless check-ins at service centers, improving efficiency and customer satisfaction. This reduces wait times and enhances the overall service experience, allowing service staff to focus more on delivering quality care.
QR Codes facilitate seamless online appointment bookings and contactless check-ins at service centers, improving efficiency and customer satisfaction. This reduces wait times and enhances the overall service experience, allowing service staff to focus more on delivering quality care.
Enhanced Marketing Opportunities
Automotive brands can use QR Codes to direct customers to promotional content, interactive features like car configurators, and exclusive offers. This innovative approach can lead to higher conversion rates and customer loyalty, while also providing valuable insights into consumer behavior.
Automotive brands can use QR Codes to direct customers to promotional content, interactive features like car configurators, and exclusive offers. This innovative approach can lead to higher conversion rates and customer loyalty, while also providing valuable insights into consumer behavior.
Improved Inventory Management
Manufacturers use QR Codes for efficient tracking of parts and inventory, reducing stock-outs and ensuring timely availability of components. This capability helps maintain production flow and minimizes operational disruptions, ultimately leading to cost savings and enhanced profitability.
Manufacturers use QR Codes for efficient tracking of parts and inventory, reducing stock-outs and ensuring timely availability of components. This capability helps maintain production flow and minimizes operational disruptions, ultimately leading to cost savings and enhanced profitability.
Data Collection and Insights
QR Codes allow companies to gather valuable data on customer interactions and preferences, enabling targeted marketing strategies and improved product offerings. This data-driven approach helps manufacturers stay competitive in a rapidly evolving market.
QR Codes allow companies to gather valuable data on customer interactions and preferences, enabling targeted marketing strategies and improved product offerings. This data-driven approach helps manufacturers stay competitive in a rapidly evolving market.
Error Reduction in Manufacturing
By embedding QR Codes on vehicle components, manufacturers can enhance assembly accuracy and streamline maintenance processes, minimizing errors and improving overall productivity. This leads to higher quality standards and reduced costs associated with rework or recalls.
By embedding QR Codes on vehicle components, manufacturers can enhance assembly accuracy and streamline maintenance processes, minimizing errors and improving overall productivity. This leads to higher quality standards and reduced costs associated with rework or recalls.
Interactive Vehicle Displays
In showrooms, QR Codes can be placed on vehicle displays to provide potential buyers with interactive experiences. Scanning the code could lead to virtual tours, feature demonstrations, or comparisons with other models, enhancing the buying experience.
In showrooms, QR Codes can be placed on vehicle displays to provide potential buyers with interactive experiences. Scanning the code could lead to virtual tours, feature demonstrations, or comparisons with other models, enhancing the buying experience.
Customer Feedback Collection
QR Codes can be used to gather customer feedback after service appointments or vehicle purchases. By scanning a code, customers can easily access surveys or feedback forms—allowing automotive companies to gain valuable insights into customer satisfaction and areas for improvement.
QR Codes can be used to gather customer feedback after service appointments or vehicle purchases. By scanning a code, customers can easily access surveys or feedback forms—allowing automotive companies to gain valuable insights into customer satisfaction and areas for improvement.
Engage customers like never before with Scanova
Follow these steps to create a QR Code for your use case
Select Category
Log in to Scanova. Click on Create QR Code. Select a QR Code category as per needed.
Enter Content
Add required content like video URL, images, text, etc.
Create QR Code
Give your QR Code a name and add tags (optional). If you are creating a Dynamic QR Code, you can enable advanced features like auto-deactivation. Once done, click on Create QR Code.
Customize & Download
Test and download your QR Code. You can also customize your QR Code before downloading.
Real-world applications of Automotive QR Codes
Audi
Audi, America initiated a CTV/OTT campaign with QR Codes. When users scanned these codes, they were directed to content based on specific triggers such as location, time of day, and weather. The campaign surpassed performance expectations, achieving a 93% video completion rate.
Audi, America initiated a CTV/OTT campaign with QR Codes. When users scanned these codes, they were directed to content based on specific triggers such as location, time of day, and weather. The campaign surpassed performance expectations, achieving a 93% video completion rate.
Cadillac
Cadillac opted for print advertising to promote its XTS model through customized QR Codes tailored to different publications. These ads directed users to a specific mobile site featuring videos, photos, etc. Each ad included a unique QR Code, allowing Cadillac to track engagement by publication and gather insights.
Cadillac opted for print advertising to promote its XTS model through customized QR Codes tailored to different publications. These ads directed users to a specific mobile site featuring videos, photos, etc. Each ad included a unique QR Code, allowing Cadillac to track engagement by publication and gather insights.
General Motors
General Motors has decided to incorporate QR Code stickers on its Chevrolet vehicles. The automaker aims to boost product demand by enhancing customer engagement. GM also plans to replace the Service Parts Identification (SPID) label on vehicles with QR Codes, providing a reliable way to access information.
General Motors has decided to incorporate QR Code stickers on its Chevrolet vehicles. The automaker aims to boost product demand by enhancing customer engagement. GM also plans to replace the Service Parts Identification (SPID) label on vehicles with QR Codes, providing a reliable way to access information.
Mercedez-Benz
Mercedes-Benz of Shrewsbury implemented QR Codes to give emergency responders quick access to crucial rescue information like location of electric cables, tanks, airbags, etc. This information is typically found on a vehicle's rescue sheet. By scanning these codes, rescuers can save valuable time.
Mercedes-Benz of Shrewsbury implemented QR Codes to give emergency responders quick access to crucial rescue information like location of electric cables, tanks, airbags, etc. This information is typically found on a vehicle's rescue sheet. By scanning these codes, rescuers can save valuable time.
Get desired results for your automotive business with Scanova
Why top automotive companies like Bosch
and Denso are using QR Codes
Editability
Lead Generation
Advanced Analytics
API Integration
Experience top-tier security with Scanova
Scanova adheres to rigorous security standards such as ISO/IEC
27001:2022, GDPR, and SOC2
Car QR Code categories by Scanova
Best brands in the world trust Scanova
Caitlyn DuffyLarge Format Sales District Leader, PepsiCo“The simplicity of this tool makes it easy for even non-tech users”
Easy to use and achieve successful outcomes with Scanova. The simplicity of this tool makes it easy for even non-tech users. Scanova solves the concern of tracking websites and data sheets efficiently.
David TaitPerformance Media Lead, Yourtown“Scanova helps us quickly create QR Codes for multiple uses”
A quick and easy tool for QR Codes. The different QR Code types and features available, including the ability to customize a QR Code based on brand requirements, are impressive. It enables the team to access, manage, create, and download their QR Codes easily. Scanova helps us quickly create QR Codes for multiple uses.
Daniela GutierrezCDW National Business Leader, Hitachi Vantara"We have increased our leads by 10x with Scanova"
Scanova has been a wonderful addition to our marketing toolkit. It helps us boost lead generation easily. By introducing Scanova QR Codes in our keynote presentations and booths at conferences, we have increased our leads by 10x. Scanova also makes it easy to customize lead forms, presenting a slick view back to the end user.
Mojtaba AbediExecutive Director, Finance Maxim Ltd.“Scanova has proven to be an invaluable tool for our events and projects”
I am quite satisfied with Scanova's services and appreciate their effort in enhancing user experience. Scanova has proven to be an invaluable tool for our events and projects. The ease of use and the range of features have significantly contributed to the success of our initiatives. I particularly appreciate the efficiency of Scanova’s team—always ready to assist.
Marie ZeccaAdvisory Board Chair, Colorado Women's Lacrosse Officials Association (CWLOA)“Scanova allows us to gauge interest in multiple distribution areas”
We love that Scanova provides us with demographics/location information when we use their QR Codes in a magazine ad. This allows us to gauge interest in multiple distribution areas. Scanova allows us to access data that we can directly correlate with other analytics we have to help deliver customers with a more accurate ROI on the service.
Muthaian PrakashDirector—Digital Technology and Solutions, Olam Information Services Private Limited“The tool has easy-to-use templates for quick implementation”
A perfect QR Code Generator for Dynamic QR Codes. The best part of Scanova is its useful options to generate Dynamic QR Codes with brand identity by adding logos, brand colors, and more. Also, the tool has easy-to-use templates for quick implementation. We have printed Dynamic QR Codes in our consumer package products in the healthy snacks category.
Brian MarshVP Operations, I DJ NOW“I highly recommend Scanova”
We use Scanova for our brochures and catalogs as the pricing keeps changing. It’s terrific to send our clients to our website with an easy scan. We have also used Scanova on marketing postcards and backdrops for our booth at trade shows. We love looking at the analytics reports to see how many users visited our site or a webpage. I highly recommend Scanova.
5 best practices to double your scans
Strategic placement
Clear call-to-action
Ensure scannability
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The recommended minimum width and height for a QR Code is 1 inch (3 cm or 115 pixels).
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When creating colored QR Codes, choose high-contrast color combinations for the foreground and background.
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Aim for a ratio of approximately 10:1. If a QR Code needs to be scanned from 100 cm away, it should be at least 10 cm wide.
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Additionally, ensure that the area surrounding your QR Code is well-lit to enhance the likelihood of successful scanning.
Link to mobile-optimized content
Promote through multiple channels
Frequently Asked Questions
Get quick answers related to Scanova’s QR Codes for cars
How can QR Codes benefit my automotive business?
QR Codes can streamline customer interactions by providing easy access to information, sharing contact details, and more. They enhance marketing efforts by allowing customers to engage with products directly from promotional materials
Can I customize my QR Codes?
Yes. Scanova allows you to customize your QR Codes with logos, colors, and frames. You can also edit eye and data patterns. This personalization not only makes the codes visually appealing but also enhances brand recognition.
How do I track the performance of my QR Codes?
Scanova provides advanced analytics feature that allow you to track scanning activity, user engagement, and demographic data. Obtain data on scans categorized by date, day of the week, time, city, country, device type, browser, operating system, and mobile handset.
What features does Scanova offer for automotive businesses?
Scanova provides a range of features tailored for the automotive industry—customizable QR Codes, QR Code APIs, lead generation, advanced analytics, and more. These features help enhance customer engagement, streamline marketing efforts, and track user interactions effectively.
