Real World QR Code Campaigns
Explore real-world QR Code campaigns from businesses worldwide
See how brands leveraged QR Codes for marketing, engagement, and success
Get inspired for your next QR Code campaign's strategy
Real World QR Code Campaigns
Explore real-world QR Code campaigns from businesses worldwide
See how brands leveraged QR Codes for marketing, engagement, and success
Get inspired for your next QR Code campaign's strategy
Add filters to discover your perfect match
QR Code Campaigns: 0-0 of 0
Upside Down AR Game
Chips Ahoy!
Chips Ahoy’s 2025 Upside Down cookies had a QR code. Scanning it launched a Stranger Things AR game on Snapchat where players hunted cookies in AR and won exclusive merch.
Beer Kneads Pretzels
Shock Top
The “Beer Kneads Pretzels” campaign in 2025 let fans scan QR codes on store displays to enter a prize sweepstakes.
11 Spices QR Puzzle
KFC
KFC’s ad hid a QR code. Scanning it launched a puzzle hunt around KFC’s 11 secret spices, with winners getting free KFC.
Let Them Look QR Ads
Zales
Zales’s 2025 CTV “Let Them Look” ads paused to reveal a QR code. Scanning it took viewers to shop jewelry, boosting scans 276%.
Roland-Garros QR Ads
Wilson
During Roland-Garros 2025, Wilson placed a QR code on digital ads with its tennis ball. Scanning it led to the product page.
Sustainability QR Packaging
Cocokind
Cocokind added a “Sustainability Facts” QR code to its skincare product packaging. Scanning it let customers view detailed data on the product’s carbon footprint and eco-impact.
100 Days QR Prize Hunt
Budweiser
Budweiser launched a global World Cup scavenger hunt. Fans found hidden Budweiser-branded boxes in public locations; each box had a QR code that unlocked prizes like match tickets and beer.
“QR to Qatar” World Cup Ad
Adidas
Adidas ran a QR-enabled TV spot for FIFA World Cup. The ad featured a QR on screen; scanning it entered viewers into a contest to win a World Cup trip.
Pride AR Surprise
Skittles
Skittles released Pride-themed limited-edition packs with QR codes. Scanning a bag unlocked an immersive 3D AR experience featuring LGBTQ+ artists, celebrating Pride.
Less Talk More Bitcoin QR Ad
Coinbase
Coinbase aired a Super Bowl LVI ad with a bouncing QR code. Scanning it took users to a $15 Bitcoin signup offer, driving massive buzz.
Secret Santa Free Bars
Cadbury
Cadbury’s annual Secret Santa campaign let people send a free chocolate bar to someone. Posters across the UK carried a QR code; scanning it opened a site to choose a Cadbury Dairy Milk to mail anonymously.
Sky-High QR Drone Show
Beazley plc
Londoners were surprised by a 400-drone light show forming a giant glowing QR code in the night sky. Scanning the airborne code led to insurer Beazley’s website – a novel marketing stunt blending tech and spectacle.
Free NFT Super Bowl QR Ad
Limit Break – DigiDaigaku
In a Super Bowl LVII commercial, Web3 startup Limit Break hid a scannable QR code on-screen. Viewers who scanned it could claim a free DigiDaigaku “Dragon Egg” NFT for an upcoming game.
The Giving Bag AR Experience
IKEA – “The Giving Bag” AR Tour
IKEA took a giant 19-foot version of its blue Frakta bag on tour. QR codes on the sculpture let visitors scan to trigger an AR animation of IKEA products bursting out, then receive a special offer.
Women’s Day SHE Bar QR Cause
The Hershey Company – Hershey’s SHE Bars
Limited-edition Hershey’s “SHE” chocolate bars honored women and girls. A QR code on each wrapper let customers scan and connect to a partner cause site.
Take a Ride Sweeps
Tic Tac
Packs and displays carried QR to games, playlists, and a sweepstakes microsite.
100 Years QR Packs
Corona
Anniversary packs let buyers scan a QR to enter beach trips and instant-win prizes.
Accessible AQR Bottles
Ketel One
Bottled cocktails added accessible QR (AQR) so blind users could scan for product info.
Deja Tu Huella Entry
Cheetos
A QR on Salsa con Queso jars let fans apply to be the next community ambassador.
Borderlands AR Packs
White Castle
Burger cups and grocery packs used QR to unlock AR with Claptrap and film tie-ins.
Emily in Paris Packs
Häagen-Dazs
Limited pints with QR sent fans to prizes and Paris-themed experiences tied to the series.
Slurp & Win Switch
Capri Sun
Special packs with QR let shoppers enter to win Nintendo Switch systems and game codes.
Flip Halloween AR Packs
Chobani
Families scanned pack QR to enter AR “Trick-or-Treat” mini-games and unlock digital or physical treats.
Y3000 AI Can
The Coca-Cola Company
A QR on Y3000 cans sent users to an AI camera hub to create futuristic images and content.
Marvel AR Cans
The Coca-Cola Company
Limited cans with QR let fans scan to unlock AR hero scenes and prizes via the Coca-Cola app.
Moon Knight QR Comics
Marvel
Marvel hid scannable QR codes as Easter eggs within episodes of Moon Knight on Disney+; when scanned, each code gave fans a free digital Moon Knight comic issue
Nike By You QR
Nike
Nike enabled shoe customization via QR: codes on shoeboxes and posters led shoppers to the Nike By You online studio to design their own footwear
Pepsi Super Bowl AR
Pepsi
During Super Bowl LVI, a Pepsi ad flashed a QR code inviting viewers to a special AR “Pepsi Halftime” photo filter app for sharing branded selfies
Newstalgia Pac-Man
Pizza Hut
Special pizza boxes printed with a QR code that launched an AR Pac-Man game on the box top, letting customers play and share scores to win a retro arcade cabinet
Stars & Stripes Giant QR
Yuengling
Brewed a 1.7-million-square-foot QR code “crop circle” in an Indiana farm field – the world’s largest QR – which linked scanners to donate to Yuengling’s veterans charity and win prizes
H1DD3N
Verizon
Multi-city AR treasure hunt launched with iPhone 13: QR codes at iconic spots in 5 U.S. cities unlocked a metaverse game where players hunted for a hidden number “13”
Kindness Is All Around
Starbucks
Nationwide in-store AR experience: scanning QR codes in 16K Starbucks let customers view floating “kindness” notes and share positive messages
Built for Whoever NFT Drop
Kia America
TV commercial for 2023 Kia Soul featured an on-screen QR code that let viewers claim one of 10,100 exclusive 3D avatar NFTs
The Drop
Budweiser
100 days pre-World Cup, Budweiser hid red prize boxes in cities worldwide; star athletes teased QR codes on social that revealed GPS coords to those hidden crates
Starlight Cosmic Concerts
Coca-Cola
QR codes on space-themed “Starlight” Coca-Cola bottles launched a web-AR portal where a hologram pop star performed mini concerts in AR
Live From The Upside Down
Doritos
Limited Doritos bags with QR codes gave exclusive access to a Stranger Things-themed virtual concert featuring ’80s music icons and Charli XCX
Keep It Real Meals
Burger King
QR codes on 6M limited meal boxes unlocked collectible NFT game pieces, turning celebrity meal promo into an interactive NFT hunt
Sky QR Drone Show
Bilibili
1,500 illuminated drones formed a giant scannable QR code in Shanghai’s sky, linking viewers to a mobile game download page
Louis Vuitton x Yayoi Kusama
Louis Vuitton
Global art-collab activation with giant polka-dot installations and QR codes leading to a mini-game and rewards
Dig Deeper OOH
Innocent Drinks
London Underground digital posters with QR let riders explore brand’s sustainability projects via microsite
“Cheat On Your Cheeseburger”
Pizza Hut
Guerrilla campaign invaded rival burger drive-thrus with Pizza Hut delivery cars sporting QR codes. Curious burger buyers who scanned the code got a coupon for a free Cheeseburger Melt + Pepsi, enticing them to “cheat” on their usual choice.
Music Liberates Music “Wearable Album”
Bacardi
A limited streetwear capsule with producer Boi-1da embedded scannable QR codes in each garment. Fans who scanned someone’s hoodie could stream an exclusive album by up-and-coming artists, and wearers earned concert ticket rewards.
Second Chance Profiles
Out-of-home posters in the U.K. featured portraits of ex-offenders with QR codes. Scanning connected employers directly to the candidates’ LinkedIn profiles, encouraging hiring without bias.
“Pass Jeux” (Games Pass)
Paris 2024 Olympics Organizing Comm.
For the Paris 2024 opening ceremony, residents needed a digital “Games Pass” QR to access secured zones. 300,000+ people obtained these QR passes, easing crowd control and security.
The Billboard Run
Adidas
A four-day urban race in Stockholm turned digital billboards into QR-enabled checkpoints. Runners scanned a start-line billboard QR to start a timer, ran freely to the finish billboard, and saw race results on-screen.
Dynamic Destination OTT
Audi of America
First-of-its-kind connected TV ad personalized landing pages via QR. Scanning the code in Audi’s streaming ad sent viewers to their nearest Audi dealer’s page automatically.
Christmas SIM Card
Virgin Media O2
Holiday campaign gave away free 7GB “Christmas SIMs” with festive QR codes. Scanning the code let people request a data voucher for themselves or to gift to someone in need.
“The Sunny Side of Things”
Tripadvisor
AR-powered street murals in NYC, Chicago & LA invited passersby to scan embedded QR codes. Scanning unlocked animated AR sunshine and sharable GIF “stickers,” promoting San Diego tourism.
College Team Cans Sweepstakes
Bud Light
Limited-edition NFL team beer cans in 2023 carried QR codes. Scanning let fans enter to win prizes (away-game jet ride, merch), tying the brand to college football excitement.
He Gets Us
Servant Foundation
Two Super Bowl ads for the Christian “He Gets Us” campaign ended with a QR code prompt. Scanning led to a site offering Bible study tools and ways to connect with churches.
DigiDaigaku NFT Free Drop
Limit Break
A 30-second Super Bowl ad showed only a giant “Scan Now” QR code. Scanning rewarded viewers with one of 10,000 free NFTs for a new Web3 game.
“Make It Avocado” ChatGPT Ad
Avocados from Mexico
Super Bowl LVII ad placed a QR code on a Times Square billboard in an alternate “Big Avocado” city. Scanning let viewers generate a custom tweet via ChatGPT.
WcDonald’s Anime Promotion
McDonald’s
Limited-edition anime-themed packaging with QR Codes unlocked weekly digital manga chapters. Fans got exclusive story content via scans.
“Gotham’s True Face” QR Easter Egg
Warner Bros. Discovery – The Penguin TV Series
Hidden QR Code on a subway flyer in Episode 1 led fans to a secret site. New clues posted each week kept viewers scanning and speculating.
Starlight Cosmic Concerts
Coca-Cola
QR codes on space-themed “Starlight” Coca-Cola bottles launched a web-AR portal where a hologram pop star performed mini concerts in AR
Keep It Real Meals
Burger King
QR codes on 6M limited meal boxes unlocked collectible NFT game pieces, turning celebrity meal promo into an interactive NFT hunt
Kindness Is All Around
Starbucks
Nationwide in-store AR experience: scanning QR codes in 16K Starbucks let customers view floating “kindness” notes and share positive messages
WcDonald’s Anime Promotion
McDonald’s
Limited-edition anime-themed packaging with QR Codes unlocked weekly digital manga chapters. Fans got exclusive story content via scans.
“Scan It. Circle It. Find It.”
Samsung (India)
A print ad for the Galaxy S24 Ultra in Times of India let readers try its new “Circle to Search” feature.
Nike By You QR
Nike
Nike enabled shoe customization via QR: codes on shoeboxes and posters led shoppers to the Nike By You online studio to design their own footwear
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What are QR Code campaigns?
QR Code campaigns use scannable QR Codes as interactive touchpoints that connect offline audiences with online content. These campaigns enable brands to seamlessly bridge physical and digital marketing by directing users to websites, videos, offers, apps, or contact forms with a simple scan.
Popular for their ease of use and tracking capabilities, QR Code advertising campaigns open new avenues for customer engagement and measurable results.
One of Scanova's clients in the marketing and advertising industry created over 29,000 QR Codes to power various campaigns for their clients. These QR Codes were used to drive traffic to websites, restaurant menus, digital business cards, and social media pages. This enhanced customer interaction and boosted brand visibility.
How to create a QR Code for free?
Follow 5 simple steps to make a QR Code using Scanova's QR Builder
Select a Category
Log in to Scanova. Click Create QR Code and select the relevant QR Code category. This decision should be based on what you want users to see after scanning—website, video, app download, coupon, or social media.
Enter Content
After finalizing a category, make sure to enter relevant content. This can include URL, contact details, app download links, images, document, coupon details, text, location, and more. Proceed to the next step.
Create QR Code
Provide a name for the QR Code. You can also add tags (optional). Make sure to create a Dynamic QR Code. Enable advanced features like lead generation. After completing this, click on Create QR Code.
Deploy Your QR Code
You can also personalize the QR Code design before downloading it. Note: Always scan and test your QR Code before downloading it. Add it to print ads, packaging, signage, or digital media.
Analyze Performance
Use Scanova’s analytics dashboard to monitor scan data and optimize your campaign. Get data on the number of scans by date, day, time, city, country, type of device, browser, operating system, handset, and more.
Why brands of the future choose QR Codes?
Brands that want to stay ahead use QR Codes for marketing campaigns
Boost User Engagement
Instant Access to Information
Trackable Performance
Versatile Placement
These advantages make QR Codes for marketing campaigns an essential choice for brands aiming to innovate, measure success, and deepen customer connections in the rapidly evolving marketplace.
Tips on how to create a successful QR Code campaign
Be Creative
Customize your QR Code with colors, logos, frames, patterns, and more. Go through QR Code advertising examples from leading brands to inspire your own campaigns. Make sure your QR Code stands out and reinforces your brand identity.
Use Dynamic QR Codes
Always opt for a Dynamic QR Code so you can update linked content anytime without reprinting the code. This flexibility ensures your content remain current and usable in the long run.
Make Your CTA Clear
Tell users exactly what happens when they scan. Explore QR Code campaign ideas, like Scan for Discounts or Scan to See Tutorial. Tip: If there is a shortage of space, add the CTA in the center of the QR Code.
Provide a Clear Incentive
To encourage more people to scan your QR Code, always offer a compelling reason such as a discount, exclusive content, or a special offer. Communicating the benefit motivates users to take action immediately.
Test the QR Code on Multiple Devices
Check scan performance in different lighting and distances. Scan the QR Code using both iOS and Android devices. This ensures compatibility and functionality. The QR Code should direct users to the desired destination.
Make it Accessible
Ensure the code is placed within an easy scanning distance and in a location with reliable mobile internet access. Avoid positioning QR Codes on moving vehicles, faraway billboards, flights, or underground stations.
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Easy to use and achieve successful outcomes with Scanova. The simplicity of this tool makes it easy for even non-tech users. Scanova solves the concern of tracking websites and data sheets efficiently.
Frequently Asked Questions
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What makes a QR Code campaign effective?
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Can QR Code campaigns increase customer engagement?
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