Real Estate QR Codes
Scanova's real estate QR Code Generator is the top choice of real estate giants toacquire, engage, and convert property buyers
QR Codes for Real Estate
Real estate QRs have revolutionized how agents interact with potential buyers, offering a bridge between physical marketing materials and digital information. By using real estate signs with QR Codes or integrating them into marketing strategies, real estate professionals can provide immediate access to property details, enhance lead generation, and improve overall client engagement.
-
As per a National Association of Realtors research, 67% of buyers want floor plans in property listings and 58% said they want virtual tours. -
According to a survey, 90% of home buyers start their property search online, emphasizing the need for digital integration in real estate marketing. -
According to the National Association of Realtors, 35% of real estate agents in the United States integrated QR Codes into their marketing strategies in 2022. Projections indicate that this figure will rise to 50% by 2025.
You can also harness the power of QR Codes for your real estate use case
QR Codes streamline the real estate experience, making it easier
for buyers and sellers to close deals efficiently
Share Property Information
QR Code on real estate flyers, real estate signs with QR Codes, or other marketing materials can allow potential buyers to scan and instantly access detailed property information—including photos, floor plans, amenities, transportation options, pricing, neighborhood information, and other details.
QR Code on real estate flyers, real estate signs with QR Codes, or other marketing materials can allow potential buyers to scan and instantly access detailed property information—including photos, floor plans, amenities, transportation options, pricing, neighborhood information, and other details.
Conduct Virtual Tours
QR Codes can link to virtual tours or video walkthroughs, offering prospective buyers an immersive experience of the property on their mobile devices. This allows buyers to explore homes at their convenience, making the decision-making process informed and efficient.
QR Codes can link to virtual tours or video walkthroughs, offering prospective buyers an immersive experience of the property on their mobile devices. This allows buyers to explore homes at their convenience, making the decision-making process informed and efficient.
Schedule Visits
QR Codes can enable potential buyers to book property visits or appointments with agents directly via print media promotional materials. This streamlined process eliminates the need for lengthy phone calls or email exchanges, making it easier for buyers to take immediate action.
QR Codes can enable potential buyers to book property visits or appointments with agents directly via print media promotional materials. This streamlined process eliminates the need for lengthy phone calls or email exchanges, making it easier for buyers to take immediate action.
Lead Generation
QR Codes can capture leads by prompting users to provide their contact details and other information in exchange for access to property details. This helps agents build a valuable database of potential clients and allows them to tailor follow-up communications based on specific client preferences.
QR Codes can capture leads by prompting users to provide their contact details and other information in exchange for access to property details. This helps agents build a valuable database of potential clients and allows them to tailor follow-up communications based on specific client preferences.
Integrate with AR Experiences
QR Codes can be linked to augmented reality (AR) applications that allow users to visualize how a property might look with different furnishings or renovations. This interactive feature enhances buyer engagement by providing a unique way to experience a property beyond traditional photos or videos.
QR Codes can be linked to augmented reality (AR) applications that allow users to visualize how a property might look with different furnishings or renovations. This interactive feature enhances buyer engagement by providing a unique way to experience a property beyond traditional photos or videos.
Promote Open House Events
QR Codes can be used on promotional materials for open houses, providing instant access to event details or registration forms. This encourages more attendees by making it easy for potential buyers to RSVP or learn more about the event without any hassle.
QR Codes can be used on promotional materials for open houses, providing instant access to event details or registration forms. This encourages more attendees by making it easy for potential buyers to RSVP or learn more about the event without any hassle.
Drive Traffic to Social Media
QR Codes can link directly to an agent's social media profiles or specific posts, encouraging potential buyers to engage with them on platforms where they can see more about their listings. This fosters a sense of connection and trust between agents and clients.
QR Codes can link directly to an agent's social media profiles or specific posts, encouraging potential buyers to engage with them on platforms where they can see more about their listings. This fosters a sense of connection and trust between agents and clients.
Provide Access to Client Testimonials
Agents can link QR Codes to video testimonials or written reviews from past clients. Showcasing positive experiences builds credibility and trust with prospective buyers. By providing authentic client feedback, agents can effectively differentiate themselves in a competitive market.
Agents can link QR Codes to video testimonials or written reviews from past clients. Showcasing positive experiences builds credibility and trust with prospective buyers. By providing authentic client feedback, agents can effectively differentiate themselves in a competitive market.
Boost conversions like never before with Scanova
Follow these steps to create Real Estate QR Code
Select Category
Log in to Scanova. Once you are logged in, click on Create QR Code and select Real Estate QR Code category.
Enter Content
Add required content like property details, contact information, and more.
Create QR Code
Provide a name for the QR Code and add tags (optional). You can activate advanced features like auto-deactivation and lead generation. Once done, click on Create QR Code.
Customize & Download
After you have created your QR Code, directly test and download your QR Code or customize the QR Code design before downloading it.
Real-world applications of real estate QRs
Engel & Völkers
Engel & Völkers utilize QR Codes on their outdoor signage and print brochures, directing customers to a detailed webpage featuring various property information and rich multimedia content. This strategic use of QR Code technology effectively enhances engagement.
Engel & Völkers utilize QR Codes on their outdoor signage and print brochures, directing customers to a detailed webpage featuring various property information and rich multimedia content. This strategic use of QR Code technology effectively enhances engagement.
Halstead
Halstead has effectively integrated QR Codes into its print advertisements and window displays, allowing passersby to instantly access property information. This strategy enables the real estate firm transform casual onlookers into serious buyers by using QR Codes.
Halstead has effectively integrated QR Codes into its print advertisements and window displays, allowing passersby to instantly access property information. This strategy enables the real estate firm transform casual onlookers into serious buyers by using QR Codes.
Keller Williams Realty
Keller Williams Realty incorporates QR Codes into their business cards and marketing materials, allowing interested individuals to quickly access the agent's website or specific property pages with a simple scan—ensuring quick information access.
Keller Williams Realty incorporates QR Codes into their business cards and marketing materials, allowing interested individuals to quickly access the agent's website or specific property pages with a simple scan—ensuring quick information access.
Sotheby's International Realty
Sotheby’s has been actively incorporating QR Codes into their print marketing materials to engage prospective clients effectively. This innovative strategy allows potential buyers to connect directly to online content, like property details and virtual tours.
Sotheby’s has been actively incorporating QR Codes into their print marketing materials to engage prospective clients effectively. This innovative strategy allows potential buyers to connect directly to online content, like property details and virtual tours.
Get desired results for your real estate business with Scanova
Use QR Codes to quickly close deals
Build your QR Code strategy with Scanova's latest e-book on realtor QR Codes
Download Free E-book
Why real estate leaders like Emaar & Ivanhoe Cambridge use QR Codes
Contactless Communication
Enhanced User Engagement
Tracking Capabilities
Dynamic Content Updates
Highest data security
Scanova adheres to the highest security standards—ISO/IEC 27001:2022, GDPR, and SOC2
QR Code categories for hospitality brands and restaurants
Best brands in the world trust Scanova
Caitlyn DuffyLarge Format Sales District Leader, PepsiCo“The simplicity of this tool makes it easy for even non-tech users”
Easy to use and achieve successful outcomes with Scanova. The simplicity of this tool makes it easy for even non-tech users. Scanova solves the concern of tracking websites and data sheets efficiently.
David TaitPerformance Media Lead, Yourtown“Scanova helps us quickly create QR Codes for multiple uses”
A quick and easy tool for QR Codes. The different QR Code types and features available, including the ability to customize a QR Code based on brand requirements, are impressive. It enables the team to access, manage, create, and download their QR Codes easily. Scanova helps us quickly create QR Codes for multiple uses.
Daniela GutierrezCDW National Business Leader, Hitachi Vantara"We have increased our leads by 10x with Scanova"
Scanova has been a wonderful addition to our marketing toolkit. It helps us boost lead generation easily. By introducing Scanova QR Codes in our keynote presentations and booths at conferences, we have increased our leads by 10x. Scanova also makes it easy to customize lead forms, presenting a slick view back to the end user.
Mojtaba AbediExecutive Director, Finance Maxim Ltd.“Scanova has proven to be an invaluable tool for our events and projects”
I am quite satisfied with Scanova's services and appreciate their effort in enhancing user experience. Scanova has proven to be an invaluable tool for our events and projects. The ease of use and the range of features have significantly contributed to the success of our initiatives. I particularly appreciate the efficiency of Scanova’s team—always ready to assist.
Marie ZeccaAdvisory Board Chair, Colorado Women's Lacrosse Officials Association (CWLOA)“Scanova allows us to gauge interest in multiple distribution areas”
We love that Scanova provides us with demographics/location information when we use their QR Codes in a magazine ad. This allows us to gauge interest in multiple distribution areas. Scanova allows us to access data that we can directly correlate with other analytics we have to help deliver customers with a more accurate ROI on the service.
Muthaian PrakashDirector—Digital Technology and Solutions, Olam Information Services Private Limited“The tool has easy-to-use templates for quick implementation”
A perfect QR Code Generator for Dynamic QR Codes. The best part of Scanova is its useful options to generate Dynamic QR Codes with brand identity by adding logos, brand colors, and more. Also, the tool has easy-to-use templates for quick implementation. We have printed Dynamic QR Codes in our consumer package products in the healthy snacks category.
Brian MarshVP Operations, I DJ NOW“I highly recommend Scanova”
We use Scanova for our brochures and catalogs as the pricing keeps changing. It’s terrific to send our clients to our website with an easy scan. We have also used Scanova on marketing postcards and backdrops for our booth at trade shows. We love looking at the analytics reports to see how many users visited our site or a webpage. I highly recommend Scanova.
5 best practices to double your scans
Always customize QR Code design
Add a CTA
Ensure scannability
-
The recommended minimum size for a QR Code is 1 inch or 3 cm or 115 pixels, in both width and height.
-
When creating colored QR Codes, opt for high-contrast color combinations for the foreground and background.
-
Aim for a scanning ratio of approximately 10:1. For instance, if a QR Code will be scanned from 100 cm away, it should measure at least 10 cm in width.
-
QR Codes should not be placed on moving buses or other fast-moving vehicles, as this can make scanning difficult. Instead, they should be positioned in stable, well-lit areas where potential customers can comfortably take the time to scan them.
Link to mobile-optimized content
Add frames for QR Codes
Frequently Asked Questions
Get quick answers related to Scanova’s property QRs
How can QR Codes improve engagement with potential buyers?
By providing instant access to detailed property information and multimedia content through QR Codes, you enhance user engagement. Buyers can view images, watch virtual tours, and get directions without needing to search manually—making the process more convenient.
Are QR Codes effective for lead generation in real estate?
Yes, QR Codes are an effective tool for lead generation. They can direct users to landing pages where they can learn more about the properties, helping you build your contact list and nurture leads.
Where should I place QR Codes for maximum visibility?
Place QR Codes in high-traffic areas where potential buyers are likely to see them—such as property signs, brochures, and advertisements. Avoid placing them on moving vehicles; instead, use stable locations like open house events or community boards for better scanning opportunities.
What types of content can be linked to a QR Code?
A QR Code can link to various types of content like property listings, images, videos, Google Maps locations, contact information, and even social media profiles. This versatility allows you to provide comprehensive information to potential buyers.
