Real Estate QR Codes

Scanova's real estate QR Code Generator is the top choice of real estate giants to
acquire, engage, and convert property buyers
Emaar logo
Ivanhoe Cambridge logo

QR Codes for Real Estate

Real estate QRs have revolutionized how agents interact with potential buyers, offering a bridge between physical marketing materials and digital information. By using real estate signs with QR Codes or integrating them into marketing strategies, real estate professionals can provide immediate access to property details, enhance lead generation, and improve overall client engagement.



You can also harness the power of QR Codes for your real estate use case

QR Codes streamline the real estate experience, making it easier
for buyers and sellers to close deals efficiently

Share Property Information
Share Property Information

QR Code on real estate flyers, real estate signs with QR Codes, or other marketing materials can allow potential buyers to scan and instantly access detailed property information—including photos, floor plans, amenities, transportation options, pricing, neighborhood information, and other details.

QR Code on real estate flyers, real estate signs with QR Codes, or other marketing materials can allow potential buyers to scan and instantly access detailed property information—including photos, floor plans, amenities, transportation options, pricing, neighborhood information, and other details.

Conduct Virtual Tours
Conduct Virtual Tours

QR Codes can link to virtual tours or video walkthroughs, offering prospective buyers an immersive experience of the property on their mobile devices. This allows buyers to explore homes at their convenience, making the decision-making process informed and efficient.

QR Codes can link to virtual tours or video walkthroughs, offering prospective buyers an immersive experience of the property on their mobile devices. This allows buyers to explore homes at their convenience, making the decision-making process informed and efficient.

Schedule Visits
Schedule Visits

QR Codes can enable potential buyers to book property visits or appointments with agents directly via print media promotional materials. This streamlined process eliminates the need for lengthy phone calls or email exchanges, making it easier for buyers to take immediate action.

QR Codes can enable potential buyers to book property visits or appointments with agents directly via print media promotional materials. This streamlined process eliminates the need for lengthy phone calls or email exchanges, making it easier for buyers to take immediate action.

Lead Generation
Lead Generation

QR Codes can capture leads by prompting users to provide their contact details and other information in exchange for access to property details. This helps agents build a valuable database of potential clients and allows them to tailor follow-up communications based on specific client preferences.

QR Codes can capture leads by prompting users to provide their contact details and other information in exchange for access to property details. This helps agents build a valuable database of potential clients and allows them to tailor follow-up communications based on specific client preferences.

Integrate with AR Experiences
Integrate with AR Experiences

QR Codes can be linked to augmented reality (AR) applications that allow users to visualize how a property might look with different furnishings or renovations. This interactive feature enhances buyer engagement by providing a unique way to experience a property beyond traditional photos or videos.

QR Codes can be linked to augmented reality (AR) applications that allow users to visualize how a property might look with different furnishings or renovations. This interactive feature enhances buyer engagement by providing a unique way to experience a property beyond traditional photos or videos.

Promote Open House Events
Promote Open House Events

QR Codes can be used on promotional materials for open houses, providing instant access to event details or registration forms. This encourages more attendees by making it easy for potential buyers to RSVP or learn more about the event without any hassle.

QR Codes can be used on promotional materials for open houses, providing instant access to event details or registration forms. This encourages more attendees by making it easy for potential buyers to RSVP or learn more about the event without any hassle.

Drive Traffic to Social Media
Drive Traffic to Social Media

QR Codes can link directly to an agent's social media profiles or specific posts, encouraging potential buyers to engage with them on platforms where they can see more about their listings. This fosters a sense of connection and trust between agents and clients.

QR Codes can link directly to an agent's social media profiles or specific posts, encouraging potential buyers to engage with them on platforms where they can see more about their listings. This fosters a sense of connection and trust between agents and clients.

Provide Access to Client Testimonials
Provide Access to Client Testimonials

Agents can link QR Codes to video testimonials or written reviews from past clients. Showcasing positive experiences builds credibility and trust with prospective buyers. By providing authentic client feedback, agents can effectively differentiate themselves in a competitive market.

Agents can link QR Codes to video testimonials or written reviews from past clients. Showcasing positive experiences builds credibility and trust with prospective buyers. By providing authentic client feedback, agents can effectively differentiate themselves in a competitive market.

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Follow these steps to create Real Estate QR Code

Step
1
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Select Category

Log in to Scanova. Once you are logged in, click on Create QR Code and select Real Estate QR Code category.

Step
2
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Enter Content

Add required content like property details, contact information, and more.

Step
3
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Create QR Code

Provide a name for the QR Code and add tags (optional). You can activate advanced features like auto-deactivation and lead generation. Once done, click on Create QR Code.

Step
4
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Customize & Download

After you have created your QR Code, directly test and download your QR Code or customize the QR Code design before downloading it.

Real-world applications of real estate QRs

Engel & Völkers

Engel & Völkers utilize QR Codes on their outdoor signage and print brochures, directing customers to a detailed webpage featuring various property information and rich multimedia content. This strategic use of QR Code technology effectively enhances engagement.

Engel & Völkers utilize QR Codes on their outdoor signage and print brochures, directing customers to a detailed webpage featuring various property information and rich multimedia content. This strategic use of QR Code technology effectively enhances engagement.

Halstead

Halstead has effectively integrated QR Codes into its print advertisements and window displays, allowing passersby to instantly access property information. This strategy enables the real estate firm transform casual onlookers into serious buyers by using QR Codes.

Halstead has effectively integrated QR Codes into its print advertisements and window displays, allowing passersby to instantly access property information. This strategy enables the real estate firm transform casual onlookers into serious buyers by using QR Codes.

Keller Williams Realty

Keller Williams Realty incorporates QR Codes into their business cards and marketing materials, allowing interested individuals to quickly access the agent's website or specific property pages with a simple scan—ensuring quick information access.

Keller Williams Realty incorporates QR Codes into their business cards and marketing materials, allowing interested individuals to quickly access the agent's website or specific property pages with a simple scan—ensuring quick information access.

Sotheby's International Realty

Sotheby’s has been actively incorporating QR Codes into their print marketing materials to engage prospective clients effectively. This innovative strategy allows potential buyers to connect directly to online content, like property details and virtual tours.

Sotheby’s has been actively incorporating QR Codes into their print marketing materials to engage prospective clients effectively. This innovative strategy allows potential buyers to connect directly to online content, like property details and virtual tours.

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Use QR Codes to quickly close deals

Build your QR Code strategy with Scanova's latest e-book on realtor QR Codes

Download Free E-book
Red e-book cover titled 'QR Codes for Realtors' with Scanova’s logo, offering tips to close real estate deals faster with QRs

Why real estate leaders like Emaar & Ivanhoe Cambridge use QR Codes

Dynamic QR Code for real estate with house logo, showing options to edit, activate, deactivate, track scans, and pro features.Dynamic QR Code for real estate with house logo, showing options to edit, activate, deactivate, track scans, and pro features.

Contactless Communication

QR Codes facilitate contactless communication between agents and clients. By scanning a QR Code, users can instantly connect with agents via email or messaging apps without manually entering contact details. This feature enhances user experience and promotes conve-nience in situations where face-to-face interactions may be limited.
GDPR, ISO/IEC 27001:2022, and SOC2 badges, highlighting our highest data security standards for QR codes.GDPR, ISO/IEC 27001:2022, and SOC2 badges, highlighting our highest data security standards for QR codes.

Enhanced User Engagement

QR Codes significantly enhance user engagement by providing instant access to interactive content. For instance, they can link to virtual property tours or detailed videos showcasing listings. This immersive experience allows potential buyers to explore properties remotely, making it easier for them to visualize their future home and increasing the likelihood of inquiries and visits.
Custom Chick-fil-A landing page with icons for linking QR Codes to multimedia content like websites, videos, and documents.Custom Chick-fil-A landing page with icons for linking QR Codes to multimedia content like websites, videos, and documents.

Tracking Capabilities

Dynamic QR Codes come with robust tracking capabilities that empower real estate agents to gain valuable insights into client interactions. Agents can monitor the frequency of scans and identify which properties attract the most interest. This data-driven approach enables agents to refine their marketing strategies, focusing on the elements that resonate most with potential buyers.
Customer support icon with email, WhatsApp, call, and message icons, showing our support for users.Customer support icon with email, WhatsApp, call, and message icons, showing our support for users.

Dynamic Content Updates

Dynamic QR Codes allow realtors to update content without needing to reprint materials. This flexibility means that property listings, images, or event details can be changed anytime, ensuring that potential buyers can always access the most current information. This feature not only saves costs on printing but also reduces paper waste, making it an environmentally friendly option.
14-day free trial | No credit card required

Highest data security

Scanova adheres to the highest security standards—ISO/IEC 27001:2022, GDPR, and SOC2

ISO Certification Badge, symbolizing our commitment to high-quality QR code solutions and industry standards.
SOC2 Compliance Badge
GDPR Compliance Badge

QR Code categories for hospitality brands and restaurants

Real Estate QR Code

When scanned, redirects users to property listing page

Website URL QR Code

When scanned, redirects user to a website

Google Maps QR Code

When scanned, displays location on a map

Event QR Code

When scanned, displays event details and RSVP option

Custom Page QR Code

When scanned, displays a customized mobile landing page

Best brands in the world trust Scanova

  • Caitlyn Duffy from PepsiCo commends our tool for its user-friendliness and effective data tracking for non-tech users.
    Caitlyn Duffy
    Large Format Sales District Leader, PepsiCo

    “The simplicity of this tool makes it easy for even non-tech users”

    Easy to use and achieve successful outcomes with Scanova. The simplicity of this tool makes it easy for even non-tech users. Scanova solves the concern of tracking websites and data sheets efficiently.

  • David Tait from Yourtown praises Scanova for its user-friendliness, customization, and variety.
    David Tait
    Performance Media Lead, Yourtown

    “Scanova helps us quickly create QR Codes for multiple uses”

    A quick and easy tool for QR Codes. The different QR Code types and features available, including the ability to customize a QR Code based on brand requirements, are impressive. It enables the team to access, manage, create, and download their QR Codes easily. Scanova helps us quickly create QR Codes for multiple uses.

  • Daniela Gutierrez of Hitachi Vantara's testimonial for boosting lead generation and event engagement.
    Daniela Gutierrez
    CDW National Business Leader, Hitachi Vantara

    "We have increased our leads by 10x with Scanova"

    Scanova has been a wonderful addition to our marketing toolkit. It helps us boost lead generation easily. By introducing Scanova QR Codes in our keynote presentations and booths at conferences, we have increased our leads by 10x. Scanova also makes it easy to customize lead forms, presenting a slick view back to the end user.

  • Mojtaba Abedi from Finance Maxim Ltd. values Scanova’s user-friendly QR code generator and excellent event support.
    Mojtaba Abedi
    Executive Director, Finance Maxim Ltd.

    “Scanova has proven to be an invaluable tool for our events and projects”

    I am quite satisfied with Scanova's services and appreciate their effort in enhancing user experience. Scanova has proven to be an invaluable tool for our events and projects. The ease of use and the range of features have significantly contributed to the success of our initiatives. I particularly appreciate the efficiency of Scanova’s team—always ready to assist.

  • Marie Zecca from CWLOA appreciates Scanova’s QR codes for providing key location data and improving ROI analysis.
    Marie Zecca
    Advisory Board Chair, Colorado Women's Lacrosse Officials Association (CWLOA)

    “Scanova allows us to gauge interest in multiple distribution areas”

    We love that Scanova provides us with demographics/location information when we use their QR Codes in a magazine ad. This allows us to gauge interest in multiple distribution areas. Scanova allows us to access data that we can directly correlate with other analytics we have to help deliver customers with a more accurate ROI on the service.

  • Muthaian Prakash from Olam Information values Scanova for easily creating branded Dynamic QR Codes.
    Muthaian Prakash
    Director—Digital Technology and Solutions, Olam Information Services Private Limited

    “The tool has easy-to-use templates for quick implementation”

    A perfect QR Code Generator for Dynamic QR Codes. The best part of Scanova is its useful options to generate Dynamic QR Codes with brand identity by adding logos, brand colors, and more. Also, the tool has easy-to-use templates for quick implementation. We have printed Dynamic QR Codes in our consumer package products in the healthy snacks category.

  • Brian Marsh from I DJ NOW appreciates how QRs enhance brochures and trade materials with insightful analytics.
    Brian Marsh
    VP Operations, I DJ NOW

    “I highly recommend Scanova”

    We use Scanova for our brochures and catalogs as the pricing keeps changing. It’s terrific to send our clients to our website with an easy scan. We have also used Scanova on marketing postcards and backdrops for our booth at trade shows. We love looking at the analytics reports to see how many users visited our site or a webpage. I highly recommend Scanova.

5 best practices to double your scans

QR Code for real estate on a flyer titled 'Modern House for Sale,' directing to a custom landing page with property info.QR Code for real estate on a flyer titled 'Modern House for Sale,' directing to a custom landing page with property info.

Always customize QR Code design

Prospective buyers or clients may mistake simple black-and-white QR Codes for internal barcodes that are not intended for them. Additionally, a generic QR Code might not fit well with the overall design of your promotional materials. By incorporating design and branding features, you can enhance the visual appeal of your QR Code, potentially increasing scan rates by 50-200%.
A girl in a VR headset explores a real estate QR code on a poster, linking to an immersive virtual tour of the property.A girl in a VR headset explores a real estate QR code on a poster, linking to an immersive virtual tour of the property.

Add a CTA

Make sure to communicate the purpose of your QR Code to your target audience. Examples of effective call-to-action or CTA phrases include Scan for Details and Scan to Watch Video. Tip: If space is limited, try placing the CTA text at the center of the QR Code for better visibility.
Man showing a QR Code on a real estate poster titled 'Get Your Dream Home,' allowing buyers to book visits and appointments.Man showing a QR Code on a real estate poster titled 'Get Your Dream Home,' allowing buyers to book visits and appointments.

Ensure scannability

Clients can become frustrated if a QR Code fails to respond. Several factors influence the effectiveness of scanning a QR Code, including its size, color contrast, scanning distance, and lighting conditions.
  • Check icon The recommended minimum size for a QR Code is 1 inch or 3 cm or 115 pixels, in both width and height.
  • Check icon When creating colored QR Codes, opt for high-contrast color combinations for the foreground and background.
  • Check icon Aim for a scanning ratio of approximately 10:1. For instance, if a QR Code will be scanned from 100 cm away, it should measure at least 10 cm in width.
  • Check icon QR Codes should not be placed on moving buses or other fast-moving vehicles, as this can make scanning difficult. Instead, they should be positioned in stable, well-lit areas where potential customers can comfortably take the time to scan them.
Smartphone screen shows the user scanning a QR code, filling out a lead form, and claiming a special real estate offer.Smartphone screen shows the user scanning a QR code, filling out a lead form, and claiming a special real estate offer.

Link to mobile-optimized content

These codes are designed for scanning with mobile devices, making it crucial to deliver a seamless and mobile-friendly experience for your clients. Tip: If you haven't yet developed a mobile-optimized landing page, you can easily create one using Scanova. Ensuring your content is optimized for mobile will enhance user engagement.
Using a $9 QR code to link to a custom page instead of 1000 brochures for $150, saving cost with realtor QR codes.Using a $9 QR code to link to a custom page instead of 1000 brochures for $150, saving cost with realtor QR codes.

Add frames for QR Codes

To enhance the visual appeal of your QR Codes in real estate marketing, consider using pre-designed frames . These graphic elements can surround the QR Code, making it more attractive. This approach can help capture the attention of potential buyers on your property listings or promotional materials, encouraging them to engage with the QR Code for more information.

Frequently Asked Questions

Get quick answers related to Scanova’s property QRs

How can QR Codes improve engagement with potential buyers?

By providing instant access to detailed property information and multimedia content through QR Codes, you enhance user engagement. Buyers can view images, watch virtual tours, and get directions without needing to search manually—making the process more convenient.

Are QR Codes effective for lead generation in real estate?

Yes, QR Codes are an effective tool for lead generation. They can direct users to landing pages where they can learn more about the properties, helping you build your contact list and nurture leads.

Where should I place QR Codes for maximum visibility?

Place QR Codes in high-traffic areas where potential buyers are likely to see them—such as property signs, brochures, and advertisements. Avoid placing them on moving vehicles; instead, use stable locations like open house events or community boards for better scanning opportunities.

What types of content can be linked to a QR Code?

A QR Code can link to various types of content like property listings, images, videos, Google Maps locations, contact information, and even social media profiles. This versatility allows you to provide comprehensive information to potential buyers.

Scanova’s guide to using QR Codes in real estate marketing

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