Getting customers to review your business online is challenging, especially through print promotions. 

Manual instructions often keep them from leaving feedback.

But with a QR Code for Google reviews, you can simplify the process, letting customers scan and review, and help your business grow.

So, let’s now learn how to get QR Code for Google review!

A. How to create a Google review QR Code for your business?

A coffe shop with a QR Code after the owner read the guide to How to get QR Code for Google review.

Want more customer reviews with less hassle? A Google Review QR Code makes it easy for people to scan and leave feedback — no searching or clicking around. Just follow these two steps.

Step 1: Get Your Google Review Link

Before you create the QR Code, you need a direct link that opens your Google review form. Here’s how to generate it:

1. Go to the Google Place ID Finder

This tool helps you find your business’s unique Place ID.

2. Search for your business name

Make sure the name matches exactly as listed on your Google Business Profile.

3. Copy your Place ID

It’s a string of letters and numbers shown under your business details.

4. Create your review link

Paste your Place ID at the end of this URL:
https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID

5. Test the link

Open it in a browser. It should take you directly to your Google review form. If it doesn’t, double-check your Place ID.

    Step 2: Turn the Link into a QR Code

    Now that you have the working link, it’s time to convert it into a QR Code that your customers can scan.

    A. Choose a QR Code Generator

    Use a professional tool like Scanova to get the best results. When selecting a QR Code generator, make sure it offers:

    • Scan tracking
      Track how often and where your QR Code is scanned to measure campaign performance.
    • Custom design options
      Add your brand colors, logo, and a call-to-action frame to increase visibility and trust.
    • High-resolution downloads
      For print materials, export your QR Code in vector formats like SVG or PDF to avoid pixelation.

    B. Create and Customize Your QR Code

    1. Go to Scanova’s Website URL QR Code Generator

    Visit Scanova.io and select the Website URL QR Code type.

    2. Paste your Google review link

    Enter the URL you created in Step 1.

    3. Click “Create QR Code” and name it

    Give your QR Code a relevant name for easy identification later.

    4. Customize the design (optional)

    Click Edit Design to change colors, add your logo, and choose a frame.

    5. Preview and download

    If the preview looks good, click Download.

    6. Create a free Scanova account to download

    You’ll be prompted to sign up for a 14-day free trial. No card details required.

    7. Export the QR Code

    Choose your desired size and format, then click Export to download the file.

      Step 3: Share Your QR Code

      Place your QR Code in visible, high-traffic locations where customers can easily scan it, such as:

      • Store entrances or checkout counters
      • Menus or table tents at restaurants
      • Product packaging or labels
      • Email receipts or printed invoices
      • Thank-you notes or feedback cards

      The easier you make it, the more reviews you’ll collect.

      B. Why are Google reviews important for a business?

      Google reviews are important for a business in multiple aspects. They help you to:

      1. Increase your sales

      Reviews provide potential customers with the information they might need. This can help them decide whether to buy your services or not.

      People are much more likely to make a purchase when others have strongly recommended the product/service.

      2. Serve your customers better

      Google reviews provide you with the issues your customers have. So it becomes easier for you to understand what improvements your services need. 

      Once you resolve the issues, it creates a positive experience for customers. And since Google is one of the most used and trusted search engines, people place high trust in reviews acquired on Google too.

      3. Improve your rankings

      Along with creating a better relationship between you and your customers, reviews help increase your ranking, too.

      The more that is written about your business, the more important Google considers you to be.

      4. Let customers market your services

      Positive Google reviews are a great deal. They show a positive image of your services to potential customers. It creates brand awareness that favors your business in the long term.

      In short, these reviews increase your visibility and help you stand out from other competitors.

      5. Influences the purchase decision of your buyers

      Google reviews can help customers make a decision about your product or services. That’s because most of them prefer reading others’ experiences before finalizing a product. 

      And good reviews can give them the confidence they need. You can also add these reviews to your website with free tools like  Trustmary.

      We love that Scanova provides us with demographics/location information when we use their QR Codes in a magazine ad. This allows us to gauge interest in multiple distribution areas. Scanova allows us to access data that we can directly correlate with other analytics we have, to help deliver customers with a more accurate ROl on the service.

      Marie Zecca, Satisfied Scanova Customer

      C. How to get more Google reviews?

      Two people standing in front of a smartphone with google reviews open on it.

      Now that you know why Google reviews are important, the next question is, how to actually get customers to review your business?

      Here is an exhaustive list that will drive your customers/clients to review your business. We are confident that this will definitely combat the issue at hand:

      1. Give guidance to your customers

      Many customers/clients do not review your business because they simply don’t know how. Tell your customers how easy it is to post a Google review. And guide them to use star ratings. 

      You can also say, “Spare a minute to make our business better,”’ instead of saying ‘Write A Review.’  This sounds as if it’s a small work of just a few seconds. Hence, there is a high probability that people will submit their reviews.

      Plus, you can instruct them on how to do it. For example, if you have a small store, you can guide them individually at the billing. And request them to review your services online.

      2. Consider giving an incentive

      Offer small incentives like discounts or freebies to encourage reviews. For instance, in 2018 Subway India added a QR Code on its receipt that promised a free cookie for a review.

      They added a QR Code that read, ‘Review Us Online and Get a Free Cookie on Your Next Purchase‘. This simple yet effective initiative helped them gather many reviews online.

      After all, who would mind sparing a minute or two in exchange for their favorite cookie for free? You can offer similar incentives or even a discount to your customers on their next purchase in exchange for a review.

      3. Be responsive

      Responding to a review will make your customer feel acknowledged. This way, they will consider spending time writing reviews worthwhile.

      This habit also creates a positive impression on new customers. They feel that the company cares and values its customers’ opinions.

      Plus, it’s important to respond to both positive and negative Google reviews. You must be thankful and polite in your tone in either of the scenarios.

      This way, they will feel heard. Also, make sure your response doesn’t sound cold. It will affect the customer experience negatively.

      4. Leverage your print media creatives

      You can easily use your existing print media resources to get reviews online. On your bill receipts, you can mention the review link that takes customers to submit a review. 

      And don’t forget to tell them what the link does. Add a call-to-action statement with it. It could be—Visit here to drop a review. It will guide your customers on what to do. 

      But here’s a problem. To submit a review, people will still have to pull out their smartphones to tediously type the link, find you, and then review you. 

      Since it will need effort, many of them would simply not bother doing it. But the good news is that you can make the process easier by making your print media material actionable. How? Using a QR Code.

      Adding a Review Us on Google QR Code to your business cards, menus, or flyers reduces the friction customers face when accessing the review page.

      A Google review barcode or QR Code allows customers to quickly access the review page or form. It makes it easier for them to share their feedback.

      FeatureFree QR Code GeneratorsPaid QR Code Generator (Scanova)
      Basic QR Code Creation✅ Available✅ Available
      Custom Design Options❌ Limited or none✅ Full control (colors, logos, frames)
      High-Resolution Download❌ Often low quality (PNG only)✅ SVG, PDF, EPS formats supported
      Scan Tracking & Analytics❌ Not available✅ Detailed tracking dashboard
      Edit URL After Creation❌ Not supported✅ Possible via dynamic QR Codes
      Branding & White Labeling❌ No✅ Yes
      Customer Support❌ Minimal or none✅ Priority support
      Best ForOne-time basic useBusiness, marketing, and long-term use

      D. How does a QR Code for Google reviews work?

      A happiness rating with smiles on it below a QR Code google review.
      QR Code for collecting feedback

      You probably know what QR Codes are. They are advanced-level barcodes that can store alphanumeric information. Today, they are being widely used for marketing, payments, and inventory tracking.

      Once you create a Google review QR Code for your business, you can add it to your print media creatives. For example, bills, carry bags, or even in-store posters.

      When your customers scan this Google review barcode or QR Code, they will be redirected to a webpage where they can directly submit their reviews. They do not have to look for them anymore manually.

      An easy scan via smartphone is all that it will take. That simple! You now know how a QR Code for Google reviews works. And you’re probably thinking—how do I create one for my business? Keep reading to know how.

      E. What do you need to know before creating a QR Code?

      Let’s take a look at what you need to know before working with a QR Code. If you’d like to straightaway know how to create the QR Code, you may proceed to section E.

      1. How does a Google review QR Code scan?

      Well, your customers will not need anything beyond their smartphone for a quick scan. Most smartphones today come with an in-built QR Code scanning feature.

      All they have to do is open the camera and hold the phone in front of the QR Code. And bam! It gets scanned.

      In case this doesn’t work, they can use their phone’s Google Lens application. It also helps scan the QR Code in no time.

      2. How do I increase the scans on my QR Code Google review?

      First, make sure the QR Code scans well. To do so, ensure a high contrast between the QR Code and its background. It’s essential for good scannability.

      In addition, make sure the QR Code Google review image you print has a high resolution. It’s really tough (or rather impossible) to scan unclear and pixelated QR Codes.

      Now, talking about how to increase the scans on your QR Code Google review, follow these quick hacks:

      1. Ensure the QR Code is noticeable to people. This means that its size should be prominent enough to grab their attention.

      2. Also, add a design to your QR Code Google review. You may add a logo and colors to the QR Code. Alternatively, you may even use an image as its background. 

      3. Add a CTA (call to action) with the QR Code. For example, Scan here to review us online. A small nudge like this tells the end-users what the QR code does and what they can expect on scanning it

      3. Will customers need the internet to give the QR Code Google review?

      Yes, although scanning doesn’t need the internet, but accessing the review page does. After all, you can’t open a webpage without an internet connection, right?

      4. Can I monitor my QR Code’s performance?

      Yes, QR Codes come with a feature called scan tracking. It helps you monitor the scanning activity for details. For example, it helps you see the number of scans based on:

      • Date
      • City/Country
      • Browsers used
      • handsets used
      • Exact GPS location

      This data comes in handy while drawing insights into your target audience. You may learn more about scan tracking here.

      5. Can I create Google review QR Code for another website?

      Yes, you can create it for any business you want. It should just have a Google Place ID. Keep reading to know more about it in the next section.

      If you’re wondering how to get a QR Code for Google Reviews, we’ll walk you through simple steps to generate one.

      Scanova is trusted by many big brands like Amazon, AT&T, Walmart, Cisco, etc.

      F. Where to put the Google Review QR Code

      After creating the QR Code, you’ll have to put it up at important customer touchpoints. In case you’re wondering where these would be, we’ve got some ideas for you:

      1. Invoices and bills

      These are the first customer touchpoints after a sale is made. Hence, these will make a good avenue for you to place your QR Code. Just make sure you add an appropriate CTA with the QR Code.

      2. Product packaging

      Suppose you sell physical products such as groceries, cosmetics, stationery items, food, etc. Then, you can add a Google review QR Code to the packaging. 

      It’ll be pretty easy for customers to quickly scan it and share their reviews online while using the product.

      3. Social media

      If you have a decent social media presence, then you should leverage it to gather reviews.

      After all, who will be better suited to submit their reviews than customers who are already following you online?

      4. Print media creatives

      Print media has a longer attention span than digital media. Hence, when people see a promotion in print, they’re much more likely to take action.

      So, put your print media creatives to work and get them to bring you some reviews.

      5. In-store premises

      If you have a brick-and-mortar store, then engage customers while they’re still inside the store. You should put up your Google review QR Code on posters at the billing desks.

      You can even display a Review Us on Google QR Code in high-visibility areas such as your store entrance or receipts, ensuring customers can easily leave feedback.

      6. Reception

      This is for the ones who own a hotel or restaurant. You can add the QR Code at the reception to get the guests to submit their valuable feedback.

      G. Best practices to get the most out of QR Codes

      As the last piece of advice, it’s important to use QR Codes the right way for maximum benefits.

      While these are pretty easy, here are the top four things that you must take care of:

      1. Always add a CTA (call to action) with the QR Code. It helps nudge the audience to take the action you desire. It also helps your audience know what they’re supposed to do or what to expect on scanning the QR Code

      2. Make sure that your QR Code is of the right size. A QR Code that’s too small will not scan, nor will the one that’s too large. 

      3. There should always be a high contrast between the QR Code and its background color. 

      For example, if the QR Code is black, the background could be white (or any other highly contrasting colors for black). This ensures maximum scannability of the QR Code

      4. Lastly, make sure you export the QR Code image in high-resolution formats (SVG, EPS, or PDF) for print media. 

      Your designer will most likely ask for the QR Code image in these formats to get started. These formats don’t pixelate on redesigning, which is important for a QR Code to get scanned.

      H. FAQs: How to Get QR Code for Google Review

      1. What is a Google Review QR Code?

      A Google Review QR Code is a scannable code that takes users directly to your business’s Google review page. It eliminates the need to manually search your business on Google and helps collect feedback faster.

      2. How can I create a Google Review link for my business?

      You can create a Google review link using the Google Place ID Finder. Simply search your business name, copy the Place ID, and paste it into this format:
      https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID

      3. Can I generate a free QR Code for my Google review link?

      Yes, several free QR Code generators online allow you to create a Google review QR Code without cost. Look for platforms that let you paste your review link and instantly download a QR Code in PNG or SVG format.

      4. Why should I use a Google Review QR Code for my business?

      Using a Google review QR makes it super easy for customers to leave feedback. It reduces friction, increases your review count, builds credibility, and improves your local SEO rankings.

      5. Where should I place my customer feedback QR Code?

      You can print and place your QR Code on receipts, invoices, packaging, menus, counter signage, or email footers—anywhere your customers interact with your brand post-purchase.

      6. Is there a difference between dynamic and static Google review QR Codes?

      Yes. A static QR Code directly embeds your Google review link and cannot be edited. A dynamic QR Code allows you to change the link later and track scans—ideal for campaigns or long-term use.

      7. Will the Google review link QR Code expire?

      If it’s a static QR Code, it typically won’t expire as long as the Google Place ID remains valid. However, if you’re using a dynamic QR Code, its availability depends on the provider’s subscription model.

      8. How do I test if my Google review QR Code works?

      Scan the QR Code using your smartphone camera or a QR reader app. If it redirects you to your Google review form, it’s working correctly. Always test before distributing.

      9. Can I customize my Google review QR Code with my brand colors or logo

      Absolutely. Many QR Code generators offer customization options to match your brand identity. You can add your logo, change colors, and even adjust the shape for a branded look. 

      10. Is it safe to use a Google review QR Code in public spaces?

      Yes, as long as you’ve generated it from a trusted source. Just make sure the QR Code links directly to your official Google review page and isn’t altered or redirected through suspicious third-party URLs.

      Conclusion

      QR Code for Google reviews makes it easier for your customers to submit their reviews online. It helps you get as many customers as possible to review your business.

      A good number of reviews give your potential customers confidence to opt for your services. It even helps you get a good SEO rank and better business. So, get started on creating a QR Code for your business today.

      That’s it. Now that you know how to get a QR Code for Google Reviews, it’s time to implement this solution. If you still have questions, feel free to ask in the comments section below.

      Simplify how customers review your business and grow your brand’s credibility with a Google Review QR Code!