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JanSport QR Code Bag—A First of its Kind Social Backpack

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Author: Zara Rizwan
Published: June 28, 2017
Updated: May 16, 2025

American backpack and apparel manufacturer, JanSport, has recently developed a QR Code bag.

JanSport QR Code Bag:

The Jansport QR Code bag is a QR Code in the form of a backpack. The owner of the bag can link any information that they want to share. People will simply have to scan the bag using a QR Code scanning app to view this information.

JanSport QR Code Bag

“A [backpack is a] place to put something to eat, something to drink and something to wear — [that’s] what’s most important. Now, it becomes potentially an avenue for social interaction.” –Steve Munn, President, JanSport

JanSport’s QR Code bag is the first of its kind. The company is yet to announce its plans to launch it for the public.

Our Views on the JanSport QR Code Bag:

With social media apps such as Facebook, Snapchat, and Twitter already helping people connect, there is nothing new that the JanSport QR Code Bag offers.

One concern that this concept poses is, privacy of children.

With close to 79 million students in the United States carrying backpacks, openly flaunting personal information could help child offenders and other criminals gain easy access to children.

What are your thoughts on this concept? Share your views in the comments section below.

Zara Rizwan

Zara is a digital marketing specialist with a master’s degree. She loves writing about all things digital marketing and tech. With O2O technology being her passion, she goes all-out in developing exciting and strategic QR Code-based campaigns that yield great results. Zara believes in telling stories that resonates with her target audience. That’s all about her work. Post work, you can find her tucked away in a cozy corner, sipping coffee, and reading mystery books.