Food QR Codes
Leading food and beverage (F&B) brands use Scanova's QR Codeson product packaging to inform, engage, and track consumers
QR Codes on food packaging
QR Codes are increasingly becoming essential in the packaging of F&B products, serving as a bridge between consumers and brands. They enhance customer engagement by providing instant access to product information, promotions, and more. The growing adoption of QR Codes streamlines customer experience and allows brands to convey essential information without cluttering physical labels.
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According to Statista, approximately 89 million smartphone users in the United States scanned QR Codes in 2022. This reflects a 26% increase from 2020. This number is anticipated to exceed 100 million by 2025, indicating a robust growth in QR Code usage for mobile payments and accessing promotional offers. -
A study found that approximately 57% of consumers globally have scanned QR Codes on food packaging to obtain detailed product information. Additionally, 34% of shoppers reported scanning these codes to learn more about the brand or to enter contests. -
The global smart packaging market was valued at USD 36.04 billion in 2022 and is expected to reach USD 68.99 billion by 2032, reflecting a CAGR of 6.8%.
You can also harness the power of QR Codes for your F&B products
QR Codes for food products can boost sales and enhance
customer engagement
Enhance Engagement
Incorporating QR Codes on the packaging of F&B products can significantly boost a brand's social media visibility through likes, follows, and shares. As consumers engage with the brand digitally, it opens an avenue for deeper interaction—enhancing brand recognition and fostering customer loyalty.
Incorporating QR Codes on the packaging of F&B products can significantly boost a brand's social media visibility through likes, follows, and shares. As consumers engage with the brand digitally, it opens an avenue for deeper interaction—enhancing brand recognition and fostering customer loyalty.
Provide Information
Maximize the effectiveness of your product packaging, even when space is limited. Hershey's incorporated QR Codes, SmartLabels, on their chocolate packaging, allowing consumers to access detailed information about the product, such as nutritional facts, ingredients, allergens, etc.
Maximize the effectiveness of your product packaging, even when space is limited. Hershey's incorporated QR Codes, SmartLabels, on their chocolate packaging, allowing consumers to access detailed information about the product, such as nutritional facts, ingredients, allergens, etc.
Monitor Engagement
By analyzing metrics such as total scans, precise GPS location, and other demographic data—companies can assess the effectiveness of their initiatives and refine their strategies accordingly. This data-driven methodology allows brands to generate leads and develop robust sales pipelines.
By analyzing metrics such as total scans, precise GPS location, and other demographic data—companies can assess the effectiveness of their initiatives and refine their strategies accordingly. This data-driven methodology allows brands to generate leads and develop robust sales pipelines.
Boost Reach
Incorporating QR Codes on product packaging can help brands connect with existing as well as potential customers. By directing them to customized landing pages or promotional offers, brands can provide access to exclusive discounts, cashback deals, and more.
Incorporating QR Codes on product packaging can help brands connect with existing as well as potential customers. By directing them to customized landing pages or promotional offers, brands can provide access to exclusive discounts, cashback deals, and more.
Enhance Loyalty Programs
Incorporating QR Codes into loyalty programs can greatly enhance customer retention and engagement. When customers scan a QR Code, they can quickly sign up for loyalty programs and redeem rewards. Brands can offer personalized promotions and exclusive content through these codes too.
Incorporating QR Codes into loyalty programs can greatly enhance customer retention and engagement. When customers scan a QR Code, they can quickly sign up for loyalty programs and redeem rewards. Brands can offer personalized promotions and exclusive content through these codes too.
Get Feedback
Scanning the QR Codes on the packaging can direct consumers to custom forms, where they can give their feedback. This way, brands can easily collect valuable consumer feedback and find out areas for improvement. This improves consumer experience in the long run.
Scanning the QR Codes on the packaging can direct consumers to custom forms, where they can give their feedback. This way, brands can easily collect valuable consumer feedback and find out areas for improvement. This improves consumer experience in the long run.
Sustainability Initiatives
Brands can utilize QR Codes to share information about their sustainability efforts, such as eco-friendly packaging, waste reduction practices, or community support initiatives. This helps consumers understand the brand's commitment to sustainability and encourages them to support too.
Brands can utilize QR Codes to share information about their sustainability efforts, such as eco-friendly packaging, waste reduction practices, or community support initiatives. This helps consumers understand the brand's commitment to sustainability and encourages them to support too.
Recipe Sharing
Brands can use QR Codes to link to recipes that incorporate their products. This not only promotes the product but also engages consumers by providing them with creative ways to use it. For example, a pasta brand could include a QR Code on its packaging that directs users to various pasta recipes.
Brands can use QR Codes to link to recipes that incorporate their products. This not only promotes the product but also engages consumers by providing them with creative ways to use it. For example, a pasta brand could include a QR Code on its packaging that directs users to various pasta recipes.
Engage customers like never before with Scanova
Follow these steps to create QR Codes for your use case
Select Category
Log in to Scanova. Once logged in, click on Create QR Code. Select a category of your choice.
Enter Content
After selecting a QR Code category, go ahead and add the required content (like website URL or social media links).
Create QR Code
Enter a name for your QR Code and add tags (optional). If you are creating a Dynamic QR Code, you can enable advanced features like auto-deactivation. Once done, click on Create QR Code.
Customize & Download
You can always personalize the QR Code design before downloading it. Or, directly test and download your code.
Real-world applications of QR Codes on packaging
Coca-Cola
Beverage brand Coca-Cola incorporated AI-driven QR Codes on the packaging of its limited-edition beverage. Scanning the AI-driven QR Code directed customers to a dedicated landing page where they can use a camera to filter photos of their current location, allowing them to visualize what it might look like in the future.
Beverage brand Coca-Cola incorporated AI-driven QR Codes on the packaging of its limited-edition beverage. Scanning the AI-driven QR Code directed customers to a dedicated landing page where they can use a camera to filter photos of their current location, allowing them to visualize what it might look like in the future.
Pringles
Pringles added a QR Code to the mustache of their mascot, Julius Pringles aka Mr. P, which directed users to a conversation tool. This tool offered access to mental health resources and facilitated meaningful discussions about mental well-being. The initiative was part of their collaboration with the Movember organization.
Pringles added a QR Code to the mustache of their mascot, Julius Pringles aka Mr. P, which directed users to a conversation tool. This tool offered access to mental health resources and facilitated meaningful discussions about mental well-being. The initiative was part of their collaboration with the Movember organization.
PepsiCo
PepsiCo added QR Codes to the packaging of its products, enabling consumers to access comprehensive information about the products. The information included nutritional details, allergens, ingredient lists, and more. This immediate access empowered customers to make well-informed purchasing decisions.
PepsiCo added QR Codes to the packaging of its products, enabling consumers to access comprehensive information about the products. The information included nutritional details, allergens, ingredient lists, and more. This immediate access empowered customers to make well-informed purchasing decisions.
Nutella
Nutella launched a limited-edition collection of 11 jars to celebrate its 60th anniversary. Each jar represents a different character and has a QR Code on it. By scanning the code, participants can enter to win exclusive Nutella merchandise and dedicate virtual jars with personalized messages to loved ones.
Nutella launched a limited-edition collection of 11 jars to celebrate its 60th anniversary. Each jar represents a different character and has a QR Code on it. By scanning the code, participants can enter to win exclusive Nutella merchandise and dedicate virtual jars with personalized messages to loved ones.
Get desired results for your packaged goods business with Scanova
Why top F&B brands like Nestle and PepsiCo use QR Codes
Editability
Tracking & Analytics
Customizable Design
Lead Generation
We prioritize your security & privacy
Scanova adhered to stringent security standards like ISO/IEC 27001:2022, GDPR, and SOC2
F&B packaging QR Code categories by Scanova
Best brands in the world trust Scanova
Caitlyn DuffyLarge Format Sales District Leader, PepsiCo“The simplicity of this tool makes it easy for even non-tech users”
Easy to use and achieve successful outcomes with Scanova. The simplicity of this tool makes it easy for even non-tech users. Scanova solves the concern of tracking websites and data sheets efficiently.
David TaitPerformance Media Lead, Yourtown“Scanova helps us quickly create QR Codes for multiple uses”
A quick and easy tool for QR Codes. The different QR Code types and features available, including the ability to customize a QR Code based on brand requirements, are impressive. It enables the team to access, manage, create, and download their QR Codes easily. Scanova helps us quickly create QR Codes for multiple uses.
Daniela GutierrezCDW National Business Leader, Hitachi Vantara"We have increased our leads by 10x with Scanova"
Scanova has been a wonderful addition to our marketing toolkit. It helps us boost lead generation easily. By introducing Scanova QR Codes in our keynote presentations and booths at conferences, we have increased our leads by 10x. Scanova also makes it easy to customize lead forms, presenting a slick view back to the end user.
Mojtaba AbediExecutive Director, Finance Maxim Ltd.“Scanova has proven to be an invaluable tool for our events and projects”
I am quite satisfied with Scanova's services and appreciate their effort in enhancing user experience. Scanova has proven to be an invaluable tool for our events and projects. The ease of use and the range of features have significantly contributed to the success of our initiatives. I particularly appreciate the efficiency of Scanova’s team—always ready to assist.
Marie ZeccaAdvisory Board Chair, Colorado Women's Lacrosse Officials Association (CWLOA)“Scanova allows us to gauge interest in multiple distribution areas”
We love that Scanova provides us with demographics/location information when we use their QR Codes in a magazine ad. This allows us to gauge interest in multiple distribution areas. Scanova allows us to access data that we can directly correlate with other analytics we have to help deliver customers with a more accurate ROI on the service.
Muthaian PrakashDirector—Digital Technology and Solutions, Olam Information Services Private Limited“The tool has easy-to-use templates for quick implementation”
A perfect QR Code Generator for Dynamic QR Codes. The best part of Scanova is its useful options to generate Dynamic QR Codes with brand identity by adding logos, brand colors, and more. Also, the tool has easy-to-use templates for quick implementation. We have printed Dynamic QR Codes in our consumer package products in the healthy snacks category.
Brian MarshVP Operations, I DJ NOW“I highly recommend Scanova”
We use Scanova for our brochures and catalogs as the pricing keeps changing. It’s terrific to send our clients to our website with an easy scan. We have also used Scanova on marketing postcards and backdrops for our booth at trade shows. We love looking at the analytics reports to see how many users visited our site or a webpage. I highly recommend Scanova.
5 best practices to double your scans
Customize QR Code design
Add a call-to-action
Link to mobile-optimized content
Ensure scannability
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The minimum dimensions for a QR Code should be 1 inch or 3 cm or 115 pixels, in both width and height.
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For colored QR Codes, opt for high-contrast combinations for foreground and background colors.
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Always maintain a ratio of approximately 10:1. If a QR Code needs to be scanned from 100 cm away, it should measure at least 10 cm in width.
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Ensure that the area around your QR Code is well-lit to improve the chances of successful scanning.
as per your brand.
Add frames to QR Codes
Frequently Asked Questions
Get quick answers related to Scanova’s QR Codes for food
How can QR Codes enhance transparency for my F&B products?
QR Codes can provide consumers with detailed information about your F&B products that cannot fit on the traditional packaging. By scanning the code, customers can access nutritional information, sourcing details, and other important details directly from their smartphones.
What types of content can I link to using Scanova's QR Codes?
Dynamic QR Codes are trackable and can provide in-depth analytics on customer engagement. Brands can monitor scanning activity, user demographics, and engagement levels—allowing them to make data-driven decisions to enhance marketing strategies and improve customer experiences.
Can I track the performance of my QR Codes?
QR Codes can be customized to incorporate brand colors, add logos/images, edit eye & data patterns, use frames, and much more. This personalization enhances brand visibility and makes the QR Codes visually appealing, encouraging customer interaction.
What are the benefits of using Dynamic QR Codes on product packaging?
QR Codes simplify lead generation by allowing brands to create custom forms and link them to these codes. This feature enables F&B brands to capture valuable consumer insights directly. This information can then be integrated into CRM systems to streamline marketing efforts.
