DigiDaigaku NFT Free Drop
Limit Break
Campaign Objective
To kickstart a crypto game community by leveraging Super Bowl scale—distributing collectible NFTs via a scannable TV ad.
Campaign Story
Limit Break’s DigiDaigaku ad eschewed celebrities for a full-screen animated QR code urging “Scan Now”. Curious viewers who scanned during the Super Bowl broadcast could claim a limited-edition NFT tied to the DigiDaigaku anime-themed game world. Despite some technical snafus, thousands of fans received free digital collectibles, instantly onboarding them into the game’s ecosystem and generating buzz in the NFT community.
Execution
Limit Break bought a $6.5M 30-second Super Bowl slot and filled it with a prominent QR code set against the game’s fantasy backdrop
On scan, users were directed to a minting page for one of 10,000 DigiDaigaku Dragon NFTs, free (minus any gas fees)
The NFTs were claimed on a first-come basis, creating urgency
Recipients could then join the game’s platform and secondary markets formed for trading the NFTs
Post-game, Limit Break engaged the new NFT holders with game updates and a community Discord.
Campaign Success
Over 10,000 NFTs claimed within minutes (site demand briefly overloaded); some tokens resold for hundreds of dollars, validating strong interest. The DigiDaigaku Twitter gained thousands of new followers and press coverage branded the stunt as “the next Coinbase moment.”
Explore more QR Code campaigns
100 Days QR Prize Hunt
Budweiser
Budweiser launched a global World Cup scavenger hunt. Fans found hidden Budweiser-branded boxes in public locations; each box had a QR code that unlocked prizes like match tickets and beer.
11 Spices QR Puzzle
KFC
KFC’s ad hid a QR code. Scanning it launched a puzzle hunt around KFC’s 11 secret spices, with winners getting free KFC.
WcDonald’s Anime Promotion
McDonald’s
Limited-edition anime-themed packaging with QR Codes unlocked weekly digital manga chapters. Fans got exclusive story content via scans.
Ready to create your own success story?
Join thousands of businesses using Scanova to create engaging QR Code
campaigns that drive real results.
14-day free trial | No credit card required