Roland-Garros QR Ads
Wilson
Campaign Objective
To make Wilson’s Roland-Garros ads “shoppable” by guiding fans via QR directly to the product page.
Campaign Story
From May 23 to June 8, 2025, Wilson ran DOOH ads on 92 screens along routes to Roland-Garros. Ads featured the Roland-Garros tennis ball and a visible QR code. Scanning the code took fans to Wilson’s online product page.
Execution
Identify 92 DOOH screens along airport/stadium paths (May 23–June 8, 2025)
Design ads showing Wilson’s Roland-Garros tennis ball with a QR code linking to product
Deploy ads
viewers scan QR to visit the tennis ball’s product page.
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