Essity
How Essity used Scanova to centralize QR Code management across their global brand
Scanova has empowered global enterprises, including Essity, to unify their QR Code operations across campaigns, platforms, and product lines. By providing centralized QR Code management for CPG brands, Scanova helps them deliver consistent digital experiences at every consumer touchpoint.
350,000+ total scans and growing- Unified QR Code management across 280+ branded codes
- Full visibility into QR Code performance across campaigns
About Essity
Essity is a global brand working in personal hygiene and health, committed to improving the well-being of 1 billion people across 150 countries. Operating across Health and Medical, Personal Care, Consumer Tissue, and Professional Hygiene, Essity creates meaningful impact for people, society, and the planet.
As a brand that communicates across wide-ranging formats, channels, and platforms, managing every consumer touchpoint efficiently is central to their mission. To support this vision, Essity partnered with Scanova to streamline and scale their QR Code operations, establishing a single, unified platform for centralized Dynamic QR Codes creation, management, and tracking across all branded use cases.
The challenge: Fragmentation and limited visibility
across
QR Code performance
No centralized system to create, manage, and monitor QR Codes at scale
Essity was managing QR Codes for intimate care brand campaigns and multiple use cases without a unified platform. The lack of a centralized QR Code management system made it difficult to maintain brand consistency and operational control across formats and channels, limiting efficiency while also making it difficult to track them or get actionable insights.
How Scanova QR Code Generator powered
Essity's centralized QR Code strategy
One platform to manage all QR Codes for intimate care brand campaigns
Scanova provided Essity with a centralized ecosystem to create branded QR Codes for feminine hygiene product packaging, organize them by campaign or use case, and manage all of them from a single dashboard, ensuring consistency, control, and ease of use across the entire organization.
Fully customizable QR Codes built for every format and channel
Scanova's platform enabled Essity's team to design highly customizable QR Codes for global product launches that performed reliably across multiple formats, platforms, and campaigns. Every code maintained brand integrity while meeting the specific requirements of diverse initiatives — from product packaging to digital campaigns.
Real-time QR Code tracking for CPG marketing campaigns
With Scanova's built-in QR Code analytics and smart tracking capabilities, Essity gained complete visibility into code usage across every campaign and initiative. Clear, real-time insights enabled the team to monitor performance, optimize strategies, and make informed decisions, all from one place.
350,000+ scans and a fully unified QR Code ecosystem
350,000+ total scans and growing
Essity achieved over 350,000 QR Code scans across all codes created through Scanova. Customers across global markets engaged seamlessly with Essity's digital content via simple, reliable scans at every touchpoint. This made all information accessible and brand consistent.
Unified QR Code management across 280+ branded codes
Essity successfully established a unified QR Code management system via Scanova, enabling consistent creation and tracking of QR Codes for personal care product packaging and global campaigns across product lines and channels. This brought structure and visibility to a process that was previously fragmented and inconsistent.
Smarter campaigns driven by real-time QR Code insights
With Scanova's smart tracking in place, Essity's team gained clear, real-time performance data for every QR Code. This empowered smarter campaign decisions, stronger brand communications, and a more agile QR Code product packaging strategy, all backed by reliable, actionable analytics.
To know more about how Essity used Scanova QR Code Generator to centralize and scale operations, download the detailed case study in PDF.
How Essity plans to scale QR Code usage across global operations
Essity intends to continue using Scanova as the go-to platform for every QR Code the brand creates. With a reliable, centralized system already in place, the focus will be on scaling usage across new product lines, campaigns, and consumer touchpoints worldwide.
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About Scanova
Scanova is a leading provider of secure, scalable, and easy-to-use QR Code technology that bridges the gap between offline and online experiences. Trusted by organizations worldwide to simplify information sharing, enhance customer engagement, and drive digital transformation.
Scanova delivers innovative tools tailored to the needs of diverse industries—including retail, real estate, hospitality, education, finance, automotive, consumer packaged goods, and more. Designed with enterprise-grade security, ensuring your data and user privacy are always protected.
Your security & privacy means the world to us
Experience uncompromising data security with ISO/IEC 27001:2022, GDPR, and SOC2 compliance
Best brands trust Scanova's Enterprise QR Code Generator
“The simplicity of this tool makes it easy for even non-tech users”
Easy to use and achieve successful outcomes with Scanova. The simplicity of this tool makes it easy for even non-tech users. Scanova solves the concern of tracking websites and data sheets efficiently.
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