Hy-Clor
How Hy-Clor used Scanova QR Codes to optimize customer education and engagement
Scanova has empowered several retail brands, including Hy-Clor, to bridge the gap between physical products and digital experiences, enhancing their customer education strategy. By using QR Codes for product packaging in retail, Hy-Clor enabled seamless access to relevant pool and spa care resources online, assisting and guiding customers to manage their pools with confidence.
180,000+ total scans and growing- Increased traffic to digital educational tools and learning resources
- Improved customer access to DIY pool and spa care guidance
About Hy-Clor
Industry:Retail/Consumer Goods
Headquarters:Glendenning, New South Wales, Australia
Company Size::11-50 employees
Hy-Clor Australia is an established and leading supplier of pool and spa chemicals, equipment, and accessories. With a strong focus on simplifying pool care, the brand empowers customers to maintain their pools independently through the right combination of products, tools, and relevant information.
Recognizing the complexity of pool and spa maintenance and the limitations of traditional product communication, Hy-Clor partnered with Scanova to enhance customer education. The gap between physical materials and digital learning resources was successfully bridged by Hy-Clor. QR Codes for product packaging in retail enabled customers to access detailed guidance, tools, and tutorials instantly.
The challenge: Transferring relevant education to
customers at the point of sale
Difficulty communicating complex pool care information
Hy-Clor struggled to communicate complex educational content related to pool and spa care products to buyers, especially at the point of sale. Limited product packaging space restricted the amount of information, and without Dynamic QR Codes, printing detailed guides was expensive, uneditable, and not interactive for customers.
How Scanova QR Code Generator helped Hy-Clor's
educational content strategy
Seamless access to pool care education via packaging QR Codes
Scanova’s Dynamic QR Codes were integrated directly onto Hy-Clor’s product packaging for customers to instantly access detailed pool and spa care instructions via smartphone scans. This approach turned the limited packaging space into a repository of comprehensive educational content at the point of sale.
Connecting customers to key digital learning tools
Hy-Clor used Scanova QR Code Generator to direct users to their key digital assets. They used QR Codes for How-To Guides and Tutorials, their Water Testing App, Quick Selection Charts, Learning Centre, and Pool-Care AI Assistant. Customers experienced a seamless transition from physical products to interactive and insightful digital resources without needing any printed materials.
Effortless QR Code management and content flexibility
Using Scanova’s smart dashboard, Hy-Clor could easily create, update, manage, and track QR Code campaigns. The flexibility of Dynamic QR Codes allowed them to continuously refine, update, and expand their educational content strategy, while maintaining a clean and space-efficient packaging design for long periods of time.
180,000+ scans and enhanced customer education
180,000+ total scans and growing
Hy-Clor achieved over 180,000 QR Code scans across the 300+ codes generated. Instant access to pool and spa care guidance, comprising product instructions, videos, and digital tools through Scanova QR Codes helped the customers maintain their pools easily.
Reduced reliance on printed materials
Using Dynamic QR Codes, Hy-Clor minimized the need for extensive printed instructions and guides. This flexibility helped reduce printing costs while ensuring that customers always had access to the most up-to-date and interactive information.
Increased engagement with digital learning tools
With Scanova’s QR Codes, Hy-Clor successfully directed customers to its key digital assets, including their Learning Centre, How-To videos, Water Testing App, and AI assistant. This significantly improved the visibility and usage of their educational ecosystem.
To know more about how Hy-Clor used Scanova QR Codes for customer education in retail and increased engagement, download the detailed case study in PDF.
How Hy-Clor plans to expand QR Code-powered customer education
Hy-Clor plans to continue integrating Dynamic QR Codes across its product lines and customer touchpoints to enhance and optimize engagement with its digital learning ecosystem. With Scanova, they plan to focus on expanding access to educational tools, improving interaction with digital resources, enhancing DIY pool care experiences, and continuously evolving their customer education strategy, thanks to the increased flexibility and ease.
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About Scanova
Scanova is a leading provider of secure, scalable, and easy-to-use QR Code technology that bridges the gap between offline and online experiences. Trusted by organizations worldwide to simplify information sharing, enhance customer engagement, and drive digital transformation.
Scanova delivers innovative tools tailored to the needs of diverse industries—including retail, real estate, hospitality, education, finance, automotive, consumer packaged goods, and more. Designed with enterprise-grade security, ensuring your data and user privacy are always protected.
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Experience uncompromising data security with ISO/IEC 27001:2022, GDPR, and SOC2 compliance
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Easy to use and achieve successful outcomes with Scanova. The simplicity of this tool makes it easy for even non-tech users. Scanova solves the concern of tracking websites and data sheets efficiently.
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