Terraboost
How Terraboost's QR Code strategy for kiosk advertising scaled to 120,000+ locations with Scanova
Scanova has empowered several advertising and media brands, including Terraboost Media, to turn physical ads into measurable digital engagement. With Scanova Dynamic QR Codes for in-store advertising across supermarkets and retail chains, Terraboost helped shoppers instantly access coupons, product information, and webpages. The result: a scalable, data-driven advertising network delivering trackable ROI for thousands of local and national advertisers.
Scaled engagement across 120,000+ kiosks- Instant campaign updates across all kiosks at once
- Significant reprinting cost savings
About Terraboost
Industry:Advertising & Media
Headquarters:Cheyenne, Wyoming, USA
Company Size:200+
Website:https://www.terraboost.comTerraboost Media is a pioneer in wellness kiosk advertising, placing free hand-sanitizing stations with branded ads in major supermarkets, malls, and retail pharmacy locations across the USA. Since 2007, the company has grown into a nationwide network of 120,000+ kiosks, serving around 5,000 advertisers.
Seeking to bridge the gap between physical in-store impressions and measurable digital outcomes, Terraboost partnered with Scanova to embed Dynamic QR Codes into their wellness kiosk displays. Every ad unit became an interactive, trackable touchpoint, connecting shoppers to websites, offers, etc. in real time.
The challenge: Turning kiosk impressions into trackable digital engagement and cut reprinting costs
Generic, rigid, and unbranded QR Codes that reduced scan appeal
Before Scanova, Terraboost used static codes with limited flexibility. Updates required reprinting, increasing costs and delays. Lack of customization reduced scan appeal, while limited analytics restricted tracking performance, and customer journeys, making it difficult to measure ROI and optimize campaigns.
How Terraboost transformed their kiosk advertising strategy
with Scanova's Dynamic QR Codes
Dynamic QR Codes that instantly updated campaigns
Terraboost could change destination URLs, swap landing pages, and update offer details instantly, without reprinting via Scanova's Dynamic QR Codes.
They pushed live changes across all active codes simultaneously, eliminating reprinting delays and making campaign agility a core operational advantage.
They pushed live changes across all active codes simultaneously, eliminating reprinting delays and making campaign agility a core operational advantage.
Customized, branded QR Codes for supermarket advertising
Scanova's QR Code customization tools allowed Terraboost to build codes that matched each client's brand identity — incorporating logos, color palettes, and campaign visuals directly into the design.
The result was a more cohesive ad unit that aligned with the brand's design and led to more scans, measurably improving scan-through rates compared to generic codes.
The result was a more cohesive ad unit that aligned with the brand's design and led to more scans, measurably improving scan-through rates compared to generic codes.
Campaign tagging and pixel integration for full attribution
Terraboost was able to add campaign identifiers like UTM parameters, Facebook pixels, and other tracking tags to each Scanova Dynamic QR Code.
These helped attribute each scan to a specific kiosk, ad, or promotion, closing the loop between physical impressions and digital conversions and giving advertisers visibility into campaign insights.
These helped attribute each scan to a specific kiosk, ad, or promotion, closing the loop between physical impressions and digital conversions and giving advertisers visibility into campaign insights.
Scaled engagement, more customization, flexibility and
huge cost savings across 120,000+ kiosks
Scaled engagement across 120,000+ kiosks
With Scanova Dynamic QR Codes embedded across its kiosks, Terraboost converted all in-store impressions into actionable insights with QR Code analytics for advertising campaigns. Additionally, with Scanova-powered CTAs, a lot of shopper interactions turned into scan-throughs, coupon redemptions, and lead-gen form submissions across 120,000+ kiosk locations.
Instant campaign updates across all kiosks at once
Terraboost could refresh campaign destinations across all active codes in seconds without physical kiosk visits or printing delays. Time-sensitive promotions such as holiday deals and flash sales could go live simultaneously across the entire network in a moment, making real-time campaign agility a standard part of Terraboost's advertiser offering.
Significant reprinting cost savings
By switching to Scanova's editable codes, Terraboost eliminated the recurring cost of reprinting and redeploying kiosk artwork with every campaign update. A single editable QR Code could support multiple campaigns across its lifetime, saving thousands of dollars in printing and labor costs, making the media program substantially more economical to operate at a national scale.
To learn more about how Terraboost used Scanova QR Code Generator to scale interactive wellness advertising and drive engagement, download the detailed case study in PDF.
How Terraboost plans to deepen its QR Code
advertising ecosystem with Scanova
Terraboost plans to expand its Scanova usage through HubSpot and Zapier integrations for richer post-scan experiences, advanced QR formats like video and PDF QR codes, and scan analytics to continuously optimize creative ad strategies and kiosk placement nationwide.
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About Scanova
Scanova is a leading provider of secure, scalable, and easy-to-use QR Code technology that bridges the gap between offline and online experiences. Trusted by organizations worldwide to simplify information sharing, enhance customer engagement, and drive digital transformation.
Scanova delivers innovative tools tailored to the needs of diverse industries—including retail, real estate, hospitality, education, finance, automotive, consumer packaged goods, and more. Designed with enterprise-grade security, ensuring your data and user privacy are always protected.
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Best brands in the world trust Scanova QR Code Generator
“The simplicity of this tool makes it easy for even non-tech users”
Easy to use and achieve successful outcomes with Scanova. The simplicity of this tool makes it easy for even non-tech users. Scanova solves the concern of tracking websites and data sheets efficiently.
